Go to Michael Yang Chung how blue experience
“Miss Yang said”
After the Spring Festival this year’s recruiting wars are in full swing.
Frankly, whether it is vertical in the Internet field LAGOU, recruitment, 51job such recruitment portal or hunt hired the company, did not go to the blue collar job was so strong.
Why? because so many blue-collar workers in China. And blue-collar workers is one of the characteristics: resigns before the lunar new year, after the Spring Festival comes back to look for a job!
We all know that blue collar working time of about six months to find work once a year – this means employers paying again for short cycle, repeat purchase rate is high!
In fact, rise of blue collar job market must meet three background: the first is the arrival of the mobile Internet era, blue-collar with a cell phone to find a job may be second generation entering the workplace, and the whims of the forces nouvelles and, not happy resign immediately, resign after happy to get paid … … Hey Hey Hey, very rich making yo, that led directly to employers hiring demand; and, third, is the arrival of lewisian, allow enterprises to hire even more urgent.
OK, vegetables should ask, rope called Lewis turning point.
Lewis turning point, is the shortage of labor surplus to turning point, refers to the process of industrialization, with the gradual shift of surplus rural labor to non-agricultural industries, decreased rural surplus labor force and eventually reached a bottleneck.
Simply stated that workers had run short.
However, on this gigantic, unreliable people, network founder and CEO Yang Haoyong finally found the “hierarch” feeling – China’s urban blue collar job market, go to the top.
From a revenue point of view, go to the online recruitment revenues in 2015 will be more than 1.5 billion dollars, 51job’s online business (excluding income below the line), becoming an industry first. In 2014, 51job online revenue of around 1.26 billion yuan, according to its 2014 13.2% rate meter, 2015 online revenue is approximately 1.43 billion dollars. (Data from the 51job2014 annual earnings)
One internal network reveal its internal, hasn’t targeted the 51job – you still remember last year’s go to market, but competitors of 51job is at that time, but now, Michael Yang Chung has changed his goals – Japan‘s Recruit.
Well, today a number of say one thing Japan company Recruit.
Recruit is Japan’s largest information companies, half of its revenues come from recruitment, raised $ 2 billion when the company went public in November 2014, valued at closer to $ 20 billion, is the sum of the market capitalization of vanke + SF.
Why it’s so valuable? because you Recruit effective summary analysis of recruitment of both supply and demand information and matching by means of Internet technologies for the most suitable company providing the right people on the other, in the matching process, Recruit applicants with a large collection of information, and can be converted to the consumer market, providing analysis of different enterprises and institutions to make spending decisions. It is this model to Recruit a huge market space, forming a human resources information (HR Media), the market (Marketing Media) and outsourcing (Staffing) three core business section. And all of this is the network layout in the future.
Market had already accumulated a lot of blue-collar people, blue collar job growth that began two years, they kept dropping research and developed some very targeted tools: e-recruiting.
Recruitment is especially suitable for small catering businesses, yearly income, annual turnover of between 1 million to 20 million, staff size of about 10 to 100 people, and then down the number of employees less than 10 micro-catering business. This product is primarily services small catering businesses, covering micro-catering business.
Of course, on the market there is another type of recruiting users, such as Foxconn.
I give you the data, this is the go to offline survey to: Foxconn employees changing jobs on average frequency was 2.6 months of 2.6 months is a probation period in the white-collar workers, but now after the this is, not satisfied with the factory, or don’t like it, go. Frequency of grass-roots change in 6 months.
In Zhengzhou Fuji Kang average each months of recruitment volume up 50,000, they of job fairs with Apple of launches level changes, low of when may 30,000, high of when more high, this factory average workers probably 300,000, each months of loss rate is 15%, so from number basically 6 months will all for new once, if according to this frequency to is, each monthly recruitment 50,000 people, Foxconn in China total recruitment volume up 15 million/passengers.
Well, plus a Bill. What does go to the make money? is the Enterprise package annual service fee, anxious to pay to download a resume.
When the network service when hundreds of millions of people will face is the trillion-dollar market: grass-roots employees 2 times if there are 370 million, and firms ‘ hiring cost is 1500 RMB, it’s 370 million x2x1500=11000 million.
High-end recruitment did not go, which is why Michael Yang Chung-the lower end of the market higher repeat purchase rates! (Sister heard that Yang, executive search job for more than three years now, and he began to dig, and it is said-hunting at the sink, because top talent is not enough, right?)
That’s why NET two years ago in the recruitment process is $ 200 million in revenue, was 768 million revenue last year.