How do Chinese online learning a foreign language?
Online education market so popular last from 2013 to 2015. National online educational institutions average daily rate of 2.6 to the fast-growing, Internet giants have joined, followed by capital market for online education market in hot pursuit.
Among them, language training is one of the most mature market segment of online education, entrepreneurship and investment in hot areas. Just past 2014, language training in the domestic online educational investment accounted for 46%. Development situation of domestic online language education how? in 2015, there will be a new trend?
NetEase youdao Academy joint consultancy’s online education platform, online language training industry’s first blockbuster release in 2015 report – 2015 report: online language education in China, markets, customers, products and business models, or from multiple angles, detailed explanation of online language education industry development’s present situation and its future.
Main categories of online foreign language education and on behalf of the enterprise
Tool class: methods and tools for effective use of content provide educational tools on products and technical services, focused on mobile applications, hearing spoken language translation tools, such as dictionaries and word classes, test classes, and so on.
Platform classes: provide comprehensive language services, including online classes, 1-on-1 online live courses taught, community-type products.
2014 online language education market size of 19.38 billion yuan in China
IResearch data shows that 2014 was 19.38 billion yuan market scale of online language education in China, users reached 14.776 million people. In recent years, are expected to continue to grow faster than 20%, 2015 the market to more than 20 billion by 2017 to reach 35.46 billion yuan, user scale 2017 25.842 million people.
$Literal is born in online language learning the main crowd, after 95 highest willingness to learn
City online using one or two lines high, but three or four tier more pressing demands for teaching resources, an increase of more space.
Britain, Japan, South Korea, France is one of the four major language learning a foreign language, including English accounted for more than 45%.
Users prefer O2O model, combining online and offline, based on face-to-face teaching, used in conjunction with APP and online products and services.
High Smartphone penetration rate, has become the first online language learning tool.
Product frequently used tools, “Tools + content + Community + Exchange” mode, have been formed to gather traffic revenues.
Oral title English class, 46, for popular content courses, study abroad exams
Students focus on level 46, examination or grind type of examination-oriented curriculum, and TOEFL, IELTS, GRE, SAT study abroad more on-the-job crowd is generally high; working the crowd for the English title, new concepts, such as the strong demand.
