Zhou Ruijin: O2O taking into account users are used to perform faster
December 18-19th 2014 Conference 18th Internet economy held in Beijing, China. American co-founder Zhou Ruijin “the Internet economy-combining the mobile Internet” dialog link pointed out, O2O business, personally I think there are two points, point is that user’s habits. O2O to clear, the user’s behavior, whether through your cultivation can change, habits are very important. Secondly, faster during execution, O2O faster for corporations.
Business model is how to make money before you talk about this topic, analyze how American money? We came into being in July last year, one year we thawed after three rounds of funding. When many people find me, you will thaw so fast, is it because there is great momentum, is a huge bubble. I don’t think so, I’m merges App revenue model.
Us to do two things, of course, iterative, and now iterate over more than 50 editions. We started doing two innovations, the first structured community, I applied for a patent on product level. Past community, always means that, above a long, interact and ask questions, I think it is not suitable for mobile reading experience, I divided into 1234 broke the structure and beauty start with makeup, Powdering the first and the second blush, students ask questions after the teacher, a highly interactive, the following product structure, we live by 4%.
Second, the product features. United States has inserted a cosmetic function, I can see in the background, which products were most commonly mentioned. 1 million users a day, I can see that 1 million users have made some cosmetic products. Makeup such as what are the most popular, what foreign fires, no domestic.
An App does not take into account its business model is right? I think it was right. At the beginning of the first million users say, because then, just need the time to test this product, is it brings real value to users. But this year, business mobile Internet now, I think we must consider the whole business model, I don’t think money is worthless.
Traditional enterprise should pay attention to what the Internet? Why go mobile Internet first of all clear thinking, it is a traditional business channels, expansion channels, or really want to say, traditional mobile Internet ate profits, do not go on to be revolutionary. If the App as a sales channel, you do not want to do, you can pick up another platform to expand your business. Do micro-signal can be resolved to do App needs. During the process of mobile Internet, mobile Internet and traditional business owners who they both communicate and will produce a lot of contradictions, is there enough mind mobile Internet partner-inclusive of issues, I think this is also very important.