Lv Jing: associated time requirements
December 18-19th 2014 Conference 18th Internet economy held in Beijing, China. Phoenix FM CEO Lv Jing in “the Internet economy-combining the mobile Internet” the dialogue aspect of the record:
Phoenix FM was Phoenix’s latest project, our main businesses and products similar to youku and aiqi art audio audio quality and content integration platform. Phoenix is a media-centric, models for delivering content. From my personal view, there are two important points. First, via the Internet, cloud computing, cloud storage, technical applications, greatly improves the efficiency of information transfer. Second, O2O in the emerging industry, plus Ça change, through big data, nothing more than Internet access provides users with more effective core services, from my personal view, I think the core values have not changed.
Almost subversive offline retailing, in fact it is the biggest O2O, may produce more in the future more and more profitable models. I stood in my very limited attention standpoint, for us companies, and advertising, but advertising scenes or which form of advertising in the future there may be a lot of changes. Me an example and audio related. Perhaps everyone here is familiar with a concept called fragment, a fragment of time, typical of, say, 35 minutes or ten minutes waiting for the elevator or waiting to go into a diner and a row number. Then you have smart devices, such as Smartphones, you have a network, but you can browse graphic content. This is a fragment of time, the time users need to consume content, your attention is on the phone, gave birth to a large number of communities or the app, the products, or micro-blog, a lot of listed companies has been very successful.
However, with the development of 4G, we believe that the 4G will bring another scene with time. Now smart device more useful, your network itself is no longer limited. So we thought of a jigsaw puzzle to complete, in these circumstances, will produce more important scenes are accompanied by content consumption. When your eye is staring at the phone, you still need to consume content via the Internet. This is why we spend a lot of resources to do audio. Incidental experience is the best experience because we believe that, along with the sexual experience is more than just music, in addition to music, there are a lot of premium-content consumer, but also very strong latent demand, which is something we want to do. But under the new content consumption patterns, must have the emergence of a new form of advertising, the most direct or ad placement. But beyond that, there are some vendor-sponsored advertising, and even audio interactive advertising is likely to generate.
We go through a transition, from a very successful television media in transition to the Internet. Everyone one refers to Phoenix or Phoenix, we did not know we were catching Phoenix Phoenix new media revenue. If it says from the flow, PC should be ranked in the top 10 sites in the area, just four or five years to do a good job. We feel that every traditional media in an attempt to transition to the Internet, but 99.9% may not be successful. The process, not to say that you make a website, or do an App can achieve the transformation, is not said to have several people who know their Internet or dig several executives from Internet companies will be able to achieve transition, has a very impressive set of logic behind it.