Wang Lei: O2O presentable products
December 18-19th 2014 (12th) Conference held in Beijing China’s Internet economy. Vertical and horizontal time CEO Wang Lei in the “Internet economy-combining the mobile Internet” dialog link pointed out, return to the most basic, all companies, including Internet firms, O2O mode when marketing or a new event, the first thing to think about is do you have a presentable products, or have you really study how to resolve pain points for users.
About O2O most noteworthy points, Wang said that pattern is not important, but need to think about three things: is a combination of how Internet or mobile Internet, the second is the combination of physical product and line of products on the whole, and the third is how to integrate offline entities and virtual body on the line.
Transformation of traditional enterprises, Wang believes that first combination linked to hang on, and you have to do the whole operational plan or comprehensive plan. Secondly, trying to blend in, don’t a lot of access. Third, the integration of the entire network to do it. “I would suggest that traditional businesses entrepreneurs or boss, team devoted to a commercial and professional firms to do, may cost less, returns better. ”
In particular, the Internet and mobile marketing on the Internet, just a change of marketing channels, packaging may vary, but the product does not undergo fundamental changes, internal organs, entrusted to a professional marketing team to create the mobile Internet in transition mode.
However, Wang also pointed out that many enterprises are the biggest problem right now is to follow suit. Some CEOs just heard that the mobile Internet is very good, heard there are competitors in this industry does, or felt this kind of environment, but there is no plan and planned to do. Blind access, often have to make a lot of “tuition”.