Canton debut through derivative industry Summit: how tens of billions of dollars flow precision running?
Where ads will appear? newspapers, TV, the Internet, mobile phones, app! advertising over time, earthshaking changes have taken place. Of course, variation there mobile marketing battlefield.
2015 was called micro commercial first year, according to 35th times CNNIC report China Internet development status statistics displayed, China phone netizens scale has reached 527 million, phone using rate up 83.4%, first beyond traditional PC overall 80.9% of using rate, mobile end of rise gave birth to consumers shopping habits and scene of quietly changes, this will pour forced has each big brand to mobile marketing migration of change of road, focused micro commercial battlefield, brand main how ISO army rise, Become a sore spot in the road of brand marketing.
March 8, Tencent wide points trade industry products director Peng Ke attended has in Hangzhou held of 201.5 billion State micro commercial industry Summit, and for has wonderful of theme speech mobile era to marketing to effect, for brand main were Combs has wide points pass itself platform of advantage – – Jina tens of billions of dollars flow, how will advertising precision put, power micro commercial made high exposure, and high ROI.
Tencent’s widely trade product director Peng Ke
Traffic wayward wide pass let you enjoy billions of dollars flow
Analysys release in December 2014, mobile APPTOP200 ranking list, Tencent has won 5 of the top 10, QQ app and mobile phones respectively occupy the first, second, and QQ browser, Qzone and QQ music, followed, in half of the country’s strength accounted for on the list of high quality traffic. So how can advertisers enjoy so much quality traffic? wide click-through ads on it. Tencent wide stop aggregating micro, mobile QQ dozens of networking platform quality traffic, the current daily average exceeded tens of billions of dollars of advertising exposure, efficient flow of satisfied advertisers boutique, advertisement exposure and promotion needs.
So what kind of effect will bring tens of billions of dollars flow? Jingdong, a women’s clothing shop in gray scale test period by wide point pass put micro-advertising and mobile QQ stream ads, than doubled turnover in the store 5 times, visible effect is outstanding.
Duang! Smart to put advertisements and special effects
Effect advertising total in stressed effect, but how achieved efficient put? lift a is simple of examples, one just participate in work of students if always received Maserati of advertising, click advertising to purchased of possibilities is small, this advertising put obviously not suitable! but wide points pass through smart directed technology, deep insight user needs get to the students may needs set affordable of are loaded: in find work interview Shi using, may he will immediately Xia single purchased.
Wide-why click-through is so familiar with the needs of users? would match ads with the right person! by users of the mobile environment, user properties, and long-term interests and short-term behavior, to analyze consumer demand. Consumers are of the third ring road of Beijing home use iPhone6, connect to WiFi, user data shows that she was a married white collar, have done so yesterday “pregnancy notes”, normally love going to baby products, so well stop can learn the basic information for the consumer: region, family structure, may need to be pregnant and baby supplies.
Ability to project summed up in terms of wide stop, intelligent recommendation algorithm is wide with professional, accurate focus on targeting the target user groups to help advertisers gain high exposure and ROI.
“All the Center entrance on the mobile side is pseudo-derivative. “CEO Red tea Ling said. Derivative is no longer dependent on centralized entrance, wants to push the product or shop to the consumption needs of users, need to use the most direct way to connect users, such as advertising, mobile QQ information ads, click on advertising material directly to stores, so that consumers can be in one line, with shops.
Tencent wide points pass for micro commercial were by provides of advertising form as banner, and text chain, and graphic,, regardless of is in micro letter, and phone QQ also or QQ, can full period, and diversified of covered user of information gets channel, and to strong focused, and deep interactive of advertising form for consumers create has experience sense of consumption scene, this can guarantee micro commercial were in get tens of billions of dollars flow of while, reached efficient marketing of effect, drive advertising conversion brings proceeds.
For derivative, 2015 is the year of Fang XING, is also year of shock, such as from a single industry in the future development of the road towards industry development, from marginalization to the mainstream development, then the derivative will have on business model innovation and breakthroughs. Canton point pass provides an efficient marketing platform for derivative, to rebuild the b-Terminal and c-terminal connections and relationships, which will lay the basis for derivative building new business ecology.