Market good cars in June, covers 40 cities Yang Haoyong: regardless of the cost to promote
High profile fair good car launched in November 2014. NET said the line for three months, market good cars each month more than 300%. in order further to layout the used-car market, to provide users with more professional used car trading services and market good cars will open the way to urban expansion, extended to the end of March the national key 20 cities, and by June will cover 40 cities. Fair well with urban expansion the market good cars on the road of mass advertising to March will focus on the bombing of main cities TV, outdoor and online media.
Fairs and car owner Wang Xiaoyu said that before the Chinese new year, fairs and car will cover Shanghai, Shenyang, Suzhou, Hangzhou and Tianjin. Entering after the Spring Festival, Changchun, Harbin, Nanjing, Tangshan, Qingdao, Jinan, Zhengzhou, Chengdu, Chongqing and other cities. “We’ve done 20 cities in the urban layout and talents. Because the market in the area of classification information accumulated more than ten years, market good cars and therefore more brands, and flow of capital, talent support, which allows us in the urban layout has advantages. ”
NET CEO Yang Haoyong believes that the ultimate evolution of information service. If you want good service scale, first to do Word of mouth. The C2C model seems to fancy cars and “disintermediation” model can save 15%-20% in total benefit of transaction costs for both buyers and sellers, in reconstructed second-hand car chain at the same time, are abandoning unreasonable middleman and sell truly benefit from, its door-to-door service is provided to allow the seller saves time and hassle free. Market good cars in Beijing only a line, 3 months product technology team continues to optimize service processes, and allows users to experience culminating in having a 300% increase in performance while, and lay a solid foundation for urban sprawl, road.
Urban expansion with the market good cars have any clout?
Day. At present, the size potential trillion market for cars as capital to compete for the spotlight. Relevant data show that 2014 national used car a total deal size of 2.819 million vehicles in the first half (used car dealers have scored 3% in the market share), compared to 12.77% from a year earlier; turnover was 170.526 billion yuan, up 22.88% compared to a year earlier. in this opportunity, fair good strategic expansion of its market position.
Geographically. A strong competitive advantage model of development to market good cars have to further expand the clout of the city. It is understood that the benefit from the advantages and smooth process, in the absence of any marketing case, the fair market used cars on line this month to get good car in Beijing C2C sales champions. In January, the market good cars sold hundreds of used cars in the Beijing area alone, sales volume far exceeding peer companies nationwide.
Among people. In addition to the used-car industry development, as well as the advantages of car model, go to the support should not be underestimated. NET CEO Yang Haoyong revealed, the Board unanimously decided regardless of the cost to promote good vehicle for business, second-hand electrical contractor C2C model was extended to more cities nationwide, broader market users. Yang Haoyong said used cars destined to be a money-burning project, are prepared to a long-term investment, which had invested 100 million dollars is just the beginning.
Huge market potential, industry-wide recognition and market good cars sweeping expansion of the road becomes significant. Insiders pointed out that, along with the outbreak of the used-car industry, “c + flow advantages disintermediation” seems a good car on the extended, increasing investment in key cities at the same time, better able to further consolidate its dominance in the used car industry, new model reconstruction of used-car value chain, have a significant impact on the industry.