Structure of Baidu’s intended to? mobile layout and internationalization
On February 2, the founder and CEO Robin Li of Baidu issued an internal email, Baidu, announced that it would consolidate existing business group and division into three business groups: mobile services business group, the emerging business group, search business group. This adjustment reduces the number of business groups and business groups and started to integrate and focus.
Two years ago, Baidu announced adjusted organizational structure, establishment of “forward-charging business group”, set up a “group of search.” two years ago, apparently has a new business group seeks new area development effort.
In less than two years ‘ time, increasing an decreasing between reaction comes to embrace the changing times and layout for future determination.
The mobile Internet era, only the fast is not broken
Each day in the great changes in the world of the Internet, form is difficult to adapt to fast-changing market environment of the past, in order to conform to the historical trend of development, and corporate strategy adjustment and organizational structure should also change accordingly.
The age of the Internet, advantages that are often fleeting, caught, or the birth of a new giant, but missed, there is no more chance to blow. The mobile Internet era, only the fast is not broken.
As Robin in an internal letter said “business needs focus, organizations need to integrate, so that efficiency can be higher. “Clearly, Baidu hopes that through adjustment of the internal structure and achieve organizational integration, business focus, enhance the efficiency of internal decision making and execution efficiency.
Wished to adopt new organizational structures, to embrace the age change, grasp the new opportunity in change, ensuring that future patterns of giant status.
Structure, mobile is the future
Mobile service in charge of the merged group, Li Mingyuan of the status and terms of reference have been consolidated, obviously is a recognition of their previous work and management capacity, further shattered the vibe before leaving the rumor mill. Obviously, Li Mingyuan, Baidu has become the successor culture objects, although Li is still very young, but are facing the successor selection problem after all. BAT on the successor issue, especially from the age range of view, Baidu is by far the most optimized, walking in the forefront of BAT. The other two, not to mention the succession, or even earlier, but vice of decision-making positions both in Li Mingyuan, yet such a young man.
Robin Li in an internal letter, demand for mobile services group services group is “to further expand on the mobile portal Baidu’s advantage” and “constructing ecology, punch through the punched, form a closed loop, make substantive breakthroughs”, it is clear that placed high hopes on it. Mobile service represents the company’s present and future, on the one hand carries the liquidation of company’s business priorities, on the other hand, through the development and continue to build a moat, ecosystem, ensuring that future mobile terminal Baidu in a leading position in the dispute.
New search business group, together with group-buying business integration together, firm Baidu’s core search business on the one hand, the future is still Baidu’s business center, plays a realisation of tomorrow. But search seems to difficult to play different thing, buy added, then raise the possibility that new: O2O.
Our mission is to connect people and services, O2O is only part of it. The O2O and search combined, then brought more imagination. O2O is more to online and offline services needs the exact match, are genetic matches with the search. O2O all services in the area of future integration into Baidu’s platform, so users can get accurate and simple.
After consolidation into three business groups, business groups will be closer interaction between communication cost reductions, especially mobile services business group and group of search synergy could play a synergistic role of aggregation, as well as with Robin Li said in a message “business needs focus, organizations need to integrate, to higher efficiency”.
Application distribution, mobile search, and Google map has three entrance molding 2014 mobile phone Baidu launched card results, photos, search, direct, application distribution also has application in the search, “popular”, and many other movements, Baidu mobile traffic in Q3 milestones to move beyond the PC business. Through the promotion of mobile network Alliance advertising technology, application data, such as Baidu mobile revenues has reached 36%, a leading BAT. schema adjustments clearly in 2015 will further improve the mobile revenue, on the mobile side turning abilities be strengthened and consolidated, and enhanced, laying the foundations for Baidu to enter the multi-billion-dollar Club.
Structural readjustment, accelerate the internationalization layout
In addition to Li Mingyuan, structure adjusted mandate significant changes of Zhang. Switch from Microsoft after months of joining Baidu, Baidu Chief Zhang yaqin, co-founder, former Microsoft Executive, Microsoft Research Asia will shoulder more responsibilities, as emerging leaders of business groups. New business group from the new business group, consumer business group, and international business formed through the merger.
By 2014, Baidu pace of internationalization have been frequent. First try a search on internationalization of business, in Pakistan, the two leaders witnessed a high profile release Portuguese Baidu search, Baidu also have Thai and multi language search engines. Other than search, Baidu to enter Act, site navigation, security software has overseas versions. End of investments in Uber Baidu officially entered the field of cars.
Apparently, has extensive international background and multinational leadership of Zhang yaqin, are prized in the emerging business group. New business group will be provoked to Baidu international burden, Baidu’s internationalization and business layout and extensions, through its own localized ground to achieve business; the other hand will increase global investment layout, especially after investing a Uber late in 2014, 2015 will definitely accelerate the movement.
Layout of the internationalization of investment and expansion, more national talent, setting up Labs in Silicon Valley may be one of the reasons is the network of international talent, while Zhang also apparently good at holding high tube at Microsoft.
Furthermore, as the emerging business group, rather than solutions with called internationalized business group or overseas business group rentals, should be combined with genes of Baidu, Baidu is a technology-focused company, a natural desire in the field of new technologies or new technology breakthroughs to achieve results. As in the message, Li said “across multiple verticals and internationalized markets deep rewrite industry rules, creating” connecting people and services “of new markets. “Emerging business groups may also hold responsibility for new business areas such as artificial intelligence breakthrough.
In short, the structure as a new era of strategy and structure of Baidu services. Baidu has restructured its core lies in its latest guidelines: connecting people and services. A new set of three business groups, which intends to build ecosystem around this guiding principle, creating new markets, and provides technical support. Adoption of a new organizational structure, strengthening existing technology strengths, speeding up moves to liquidate and search speed and the future prospects, accelerating the internationalization of business and investment international, breakthrough search connecting people and services.