2015, wearable still just bubble
Geek Park Innovation Conference two days ago, millet in line head Huang Wang made a speech, to the effect that said ID Bracelet will be a human body, as distinguishing marks of the virtual world to the real world. As we can see, he has not quite human data, health data, and so on the special topic of imagination, because this road is now hitting. Miao tert-which is a view of the 2015 wearable device, is still a bubble, not a breakthrough.
January 2014, ComTech core city once please Miao tert-to Shenzhen along can wear equipment of industry chain go has a again, because he home is chip portal, with whole industry chain relationship are special cooked, so many boss also said has really words; last year May, British way and organization some Internet entrepreneurs and entrepreneurs to Israel investigation has smart hardware industry, and many top of technology company for has Exchange discussion. The second half of the trips to Shenzhen and production designers in the first exchanges.
Through these visits, observations on industry trends as well as usual, and, most important, product trials and observations collected and lying Uncle discovered that wearable devices while in full swing, but the current situation is still not satisfactory. Before the core technologies and quality changes in consumer attitudes, 2015 is foreseeable, wearable device will remain stuck in a bubble and concept stage.
Wearable devices we can first take a look at a few major problems.
There is a wearable device that everybody was familiar with, is to Jawbone up bracelet. This product is a popular wearable device, but it has a nickname called whooping cough, many users find it almost broke after 3 months. Because it needs to plug into mobile audio, synchronize data, frequently under the plug, hardware better can’t take it anymore. Material stress design and the bracelet itself may also have problems, so a lot of people who bought it less than 3 month.
Another hardware called fitbit wearable, in several models, I bought. Count, compare, but charge very cumbersome, filling a day or two, the outlet design was also don’t particularly user-friendly nor universal. This hardware has a feature is sharing to social networking exercise in your day, compared with my friends, and friends also can push each other. This design is unique, but when all of the hardware has such a feature, your micro-blogging, micro-circle of friends can’t read, he marched today to run five kilometers, Jane climb a 20-story building, is all this information. It’s like a well known phenomenon, is the square dance, uncle aunt get together socially, but sometimes it’s hard to avoid nuisance to the people. This also shows the current wearable hardware problems, in addition to social networking, there is no other selling points, did something no other increase user stickiness? Social abuse, could finally lead to the device itself losing the people’s trust.
There are some devices, don’t know why to use collected data, or there will be some special professional data for you to watch, body fat percentage, basal metabolism, have no interpretation at all, users look at enlightenment, don’t know what you have gathered these data they have and what they do. The device we call self, himself played quite HI, someone is a psychopath.
Whooping cough, square dancing, self-timer, is a wearable device bubble three specific performance.
So in that situation, wearable device from large-scale outbreaks or actually become a stable business model of the industry, at least three threshold is the last step.
The first threshold, is why users should wear you, what does the wearable power.
Mobile phones must all around than an irreplaceable is the usability, we use it to communicate early, now use it to brush various Internet services. Hardware: is there any irreplaceable wearable? Not really. Was most wearable device measurement of heart rate and blood pressure, vital capacity estimated with the workout burns calories, these data may be important, but the demand for ordinary people it is not hard. Some vendors tell Miao, Shenzhen uncle, wearable device core technology which is now the sensor technology, has reached a bottleneck, only collect those data, core data such as blood glucose and blood lipid of blood pressure, the sensor cannot be non-destructive (that is, not blood) cases measured. Before the break in sensor technology, wearable device cannot form an alternative.
There is no alternative, another character people can wear them that fashion. Fashion is simply out of practicality, useless beauty. Typical cases in this respect are watches, has absolutely no relevance, but can sell for tens of thousands of hundreds of thousands of that fashion. Improvement of our living standards quickly, users also pay more attention to their dressing, many men can speak a mix. A bracelet that looks mediocre, watches, why are users wearing on the hands, conflict with his original clothes clothing? In accordance with future development of wearable ideal model might be hardware free or zero profit, software as a service fee. But even if your hardware for free, and do not have a good appearance, the user is not willing to wear. Miao Uncle said future prospects may not be smart of smart bracelet watches, which are, after all, have a tradition can continue.
Comtech core city organization at the beginning of the year we went to Shenzhen to visit wearable device factory set, including a smart watch starting from 09. I asked them, how will this future trend, he said honestly, we don’t know, we all think that was wrong, but no one knows what would be considered. Have to wait for Apple. Apple’s smart watches came out, based on the strength of their home, everyone knew exactly what to do, users will get an education, this market will really start. But watch to see from Apple, the first generation of the prospect of enough.
The second threshold, even if users put on your equipment and what you bring to him. I said at the beginning, how much did you give him a show that keeps going the way, tired of it in a few days. Collecting data, displaying data is not enough, you have to tell him what the data means, what’s the use, can analyse what trends. Or rather, on behalf of its achievement. 360 did a good job before, it’s not only record your boot time, and tell you how many partners across the country, creating a sense of vanity and sense of accomplishment. Now this of course does not work, you say that you traveled but how many more people than the national 50%, the user also lacks the sense. Need more professional analysis.
Now some can wear equipment company do of is such of thing, they in Hou end gathered has a medical talent, for collection to of data, professional of medical persons to analysis, you this data representative body status how, running so long-distance heart rate so high somewhat partial high, to note slightly slowed exercise; you of basal metabolic speed than food intake to slow have more, this will caused fat accumulated. So we say, at least to have an analysis of the data processing and rendering process.
However, this threshold is not isolated, the doctor to analyze your data, there are also some critical data needs to be collected and provides, 1th thresholds exist, most of these data are currently collected nothing. Second threshold can only be a castle in the air.
Third threshold is an island. Everybody gather, each dealing with their own. The initial development of the industry is understandable, because everyone wanted to separatist regimes, I collected data, my own analysis, presents itself to the user, users had to rely on me, he can’t take me this bracelet off easily. If I were to share to others, that others with more professional interpretations, I only made hardware one-time money, I wouldn’t do it.
But commercial interest forever, but the user needs. Users need to be unified, we need to know where his data, you need different interfaces to view the same data. So Apple launches iHealth, Google has launched the Android wear, they provide a uniform data interface, makes all sorts of wearable device are rolled up to their own data. It is a good thing for the industry, because wearable device can concentrate on fashion, the equipment is small, accurate, give Giants to complete the background thing, some companies have specialized medical resources can also fetch data to read, doing services for users, so that the chain will be enough segments, each part can be fully developed.
But not so much in China, Google China has basically means that no, apples can be used, but people still are relatively rare, although the average quality is very high. That would be a huge gap there, who is going to offer wearable unified storage, management, and reuse of data? Our point of view, with strength, and now basically five TABLES, Tencent’s cloud and tiny letters, Q, Alibaba, Baidu’s computing power and equipment share of Lei millet, 360 application distribution, and to pool capacities. Of the five who would like to make this platform, this platform, which will decide how much the industry chain development in China. But that threshold after the settlement of a threshold for the first two to solve.
So, these three barriers at, wearable device in 2015, still not claimed.