NetEase’s future of Media Summit: “China’s media Union”

On January 16, “2014, NetEase’s future of Media Summit” held in Tsinghua University. At the Summit to “return and subversion” as its theme, advocating media return content, improving the professional content production, also emphasized the importance of media change to subvert the meaning. The Summit, initiated by more than 30 more than the traditional media, new media, “China’s future of Media Alliance” was founded. “NetEase 2014 Chinese-language new media jackpot” is held at the Summit.
Around the “regression and subversion”, the Summit consists of “homage to content producers”, “future of media imagination”, “opportunities and challenges of new media”, “mobile revolution” four topics. Editor-in-Chief Liu Yueh-voice of China producers, including Bloomberg Asia Pacific du p, famous media Deng Fei, Professor, school of journalism and communication of Tsinghua University and Peking University students over more than 300 media leaders, gathered together in one, looking at “future of media” development, explore how technological change in the refactoring content, media and user connections, looking forward to the next metamorphosis of the media.
NetEase Vice President Li Lee in his speech said: “in China, the news as a product, which is producing profound changes. “Last year, the NetEase news client traffic increased 475%. NetEase news clients for new Media Lab was founded, the legend of long Johns, ban cartoon characters and other observed social media forward high tide H5 theme, more than H5 thematic reading of over 50 million, leading the industry trend. She said, “We emphasize regression and subversion, return is returning content, pay tribute to content producers, we try to use Chinese-language new media jackpot awards reflect our attitude. The future belongs to who dares to subvert, occur at the reform era, we have to continue to subvert their own, allow themselves to be future, from being stale. ”
In 2014, in the context of huge and fragmented content bubbles to emerge, many journalists are experimenting with new forms of media at the same time do not forget to stick to press ideals, depth, perspective, attitude is a production, promote the development of Chinese media in the age of new media. Awards for outstanding journalism in the 2014-people, “NetEase 2014 Chinese-language new media jackpot” awards were awarded journalist of the year, the annual news teams, such as Communicator of the year 9 Chinese new media jackpot, well-known media Wang and Yan, Xu Danei Banjiang Kuer prize.
It is worth mentioning that, during the Summit, 30 domestic opportunity of traditional media, New Media Summit, jointly launched the “future Media Alliance in China.” For the media industry, earthshaking changes have taken place, one small step at the moment innovation or the medium of the future change. Future has arrived, but not prevalent. “China’s future of Media Alliance” was founded, to United’s leading media group, new media, media, and academic and research institutions in the field of public information and communications, to create the most powerful and sustained development of the new media fleet media lead the direction of development for China’s future.