Mayer reorganization of Yahoo’s advertising team to drive advertising revenue
Beijing News the morning of January 16, Marissa Mayer (Marissa Mayer) will restructure the company’s management team, hoping to boost its stagnant advertising.
Mayer said in a memo to staff this week, in a Flurry of acquisitions in Yahoo last year, joined together with Yahoo’s senior product manager for the Internet pulaxiaote·fuluoliya (Prashant Fuloria) will be responsible for all of Yahoo’s products.
Floria is responsible for Yahoo introduced a variety of products, including Gemini primary and mobile ad-buying service, Brightroll video advertising services, as well as the company’s latest acquisition, and to integrate them into a unified Department. Before sikete·Boke in charge of Yahoo’s advertising technology (Scot Burke) and founder of Bringtroll tuode·sasaiduodi (Tod Sacerdoti) will be reporting to Floria.
Floria will report directly to Meyer. His promotion means that 9-year veteran Burke joined Yahoo will lose some rights. Mayer was authorized in the memorandum he played role in the buying Flurry – Berkshire had the latter served as Chief Product Officer.
“We will coordinate the production team in order to better implement income-generating schemes. , “Mayer said.
A Yahoo spokeswoman declined to comment.
Mayer was one of the main goals of expanding the size of the company’s core advertising business. After you get rid of commissions paid to partners, Yahoo’s display advertising revenue increase of 2% in the third quarter of last year, follows a period of 7 consecutive quarter of decline.
Mayer wrote in the memo begins: “in 2015, we will restore growth in display advertising revenue. ”
Yahoo will be released on January 27, the latest bulletin.
Mayer has previously worked in Google had cooperated with Floria, Floria in Google for 6 years, and developed a payment platform for the company. He also once worked for Facebook, is responsible for the company’s virtual currency, items, and to lead the development of advertising products.