Six questions of millet Note: can you dream up the millet?
Keep your appetite in advance, new flagship millet Note 2015 phone yesterday (January 15), finally released it, all 3 versions:
“Qualcomm 16G 801 chips 2299, 64G version of 2799: double curved glass + metal frame, 5.7-inch screen super thin, thinner than the iPhone 6 Plus 0.75mm, light 11g, 13 million Sony optical anti-shake camera (not raised); independent HiFi, dual 4G dual SIM card dual standby. To go with version runs 3299, Gao Tongxiao Dragon 810 chip, 2K HD screen, 4GB LPDDR 4RAM+64GB ROM. ” —-From millet’s official Twitter
Millet Note is perhaps the best phone ever, at the same time, should also be the most controversial of a flagship, Remy machine: whether it can have a fever? Value for money no longer? High-enriched shuaiqi ship? Worth it? So the phone dispute from 1999 to the sound of empty high-2299 went straight to 3299 and go! So, Note, Remy can dream up the phone?
Millet, indeed, an urgent need to introduce a 3000+ flagship product!
Market position, market competition, brand building, and in many ways, millet and they badly need a high-end flagship!
Millet from the age a child less than 5 years old, but already the phone market with the big boys. According to the millet company publishes an annual report, 2014 millet company selling over 60 million, is the market leader. Competition perspective, in 2014 by virtue of millet’s most direct competitor, Huawei Ascend P7, Mate7 completed the turn in the high-end market, while the phone is still stuck in 1999. Apple’s iPhone 6plus tour embarked on a large screen, as an Apple follower of millet, and is forced to follow territory. Brand strength, as red rice phones sold, millet company’s market price to fall, this is negative for a brand building is not conducive to attracting high-value users, but without a high-end brand of the company, drug crisis in low-end products is something sooner or later.
Therefore, the millet needed a flagship models to justify himself, proving their market leading power, from the leaders to the market share leader in change!
Note can take second, millet millet punctured theaters in the high end of the iron curtain, users willing to pay for her: 3299$?
IPhone6/Plus, Huawei Mate7 berserk, reiterated a truth: no shortage of purchasing power in the world, short of being able to seduce their good machine, the lack of a reason to let users say I do. So, Note, Remy is such a machine?
Here are six questions to me.
1, the hardware stack is enough? Enough overview of today’s mobile phone market, 1999 price models in the hardware configuration from domestic manufacturers has been to go with, 1999 the price ceiling is almost entirely driven by top-level hardware stack.
High fever status 810 chip is beyond question, so Xiao long 810, 4GB LPDDR4 RAM millet Note to go with version shouted out “fever!” 2299 2799 version using mycophenolate mofetil and the Dragon millet Note 801 chips nameless fevers. From the hardware point of view, 2299-Note compared to the 1999 Edition millet millet glory 4 and 6 plus upgrade does not stand out, except the big screen, the other upgrade is not prominent, and dual camera configuration is not prominent.
From the trend of speaking, dual cameras, fingerprint identification will be released in 2015 years 2000+ price popularity millet Note to go with version does not support, is a flop.
2. technology design upgrades be enough? Significant progress in design, millet is “safe” line, that was originally shouted out no design is good design, from red rice 2, millet 4 trip to the plate, to this Note the millet, millet fever focus more on appearance and beauty of design.
We see millet meters compared to Note 4 in process design or significant progress: the metal frame and double-sided curved glass (2.5D glass front panel, back panel 3D glasses), thinner (larger than the iPhone 6 Plus, but thin 0.75mm 11g), optical image stabilization camera levelling. These less than parameter fevers spiritual movements, but there is no denying that, these are more useful than the hardware to explore!
3. innovation is the 3000+ course, Note the millet innovation enough? This is the biggest weakness!
Overview of 3000+ market, with unique innovative labels are required. Salute alone is not enough, must have their own innovative label based on the 3000+ market. We can see that each upgrade not only hardware upgrade of Apple, is a unique experience upgrade; not just a simple upgrade, but driving experience with the service chain’s promotion, fingerprint identification, Apple pay on all sides. We see that hardware vertically integrated Samsung’s own strength and seize the opportunities to large screen, OPPO’s beauty design philosophy and a go go thin endless rotating camera, VIVO, Huawei Hass with HiFi label Unicorn heaven sword and strong technology fan, which requires time and sustained innovation.
At present, we are on the phone with millet innovation label cannot be read. Even without the persistence of original, innovative experience starting from hardware, is also a manifestation of industry chain resources integration ability, starting even made the first fingerprint identification, flexible screens are visible, but these innovations were lacking.
4.3000+ consumption more than the phone itself, more brands! Today’s brand of millet that coat is still thin.
3000+ the market is focusing on the human market, focusing on what you apparently are not cost-effective, not God’s configuration, the fight is on control and insight into human nature, has gone beyond the mobile product of this experience occurred. Brands is the manufacturer after last summer’s road to Jane 3000+ is spelled brands on the market.
Millet’s brand philosophy is “enjoy the fun of Chinese scientific and technological innovation in the world”, it is the idea of the global village and Builder of homes for the millions of feelings, support this idea stems from the past 3 years before the high price tag of sustained market promotion. Now in a transition phase, from fever, cost-effective label transition towards a new label, but clearer labelling has not yet been formed. Millet had to find the g-spot, to complete the brand to take off again!
5. the premium Note millet millet intelligent ecosystem can support? Still need to wait when feeding.
Perhaps MIUI than expected are mature enough not be stunning, intelligent biosphere pale into insignificance compared to maybe millet, millet Note a news conference earlier, Lei text quite a lot about millet intelligent ecosystem changes, this is 50 billion valuation in addition to phone the main supports of the millet. Wearable, smart home so smart and intelligent in the future do everything to bring value to phone a premium? The answer is Yes, but not overblown.
Currently in intelligent ecosystem of millet, millet mobile milking breed other children and grandchildren, descendants nurture still needs to wait. Users would not pay for the ecological chain is essentially, user consumption, after all, is a product of itself unless the ecological chain can bring added value to the user experience via mobile phone, as well as Apple iOS ecosystem of iPhone.
6. Internet origins could play by them 3000+? trader needs the stones.
Millet can be said to be born in the Internet, in temperament, millet millet company trader mode with cost-effective products can be said to be born for Internet-trader. Millet tried to move to 3000 Yuan price market, in addition to the aforementioned brands, products, and other factors, the new groups of users with new channel operators are two other problems to be faced.
Total growth of the willingness of rice and millet prices, whether ability/willingness to pay 3000 dollars to purchase support for millet product, also are more willing to buy millet turned millet also pays homage to the Apple user group? How, what attracted the 3000+ consumer group turn under millet?
Millet at the online channel layout, online reputation O2O effect on offline channels, as well as sustained high explosive, millet entity channels to some degree obscured lack of trader experience, and 3000 models, offline channels are particularly important, current 3000 market players, such as Apple, Samsung, Huawei, VIVO, OPPO been true. How to sell 3000 mobile phones through the online channel, channels to sell high-end phones and online entities and harmony lines, is a new task for millet.
Three ideal for bearing capacity millet, millet Note difficult to hold the 3000+
To sum up, millet will pierce the 1999 this membrane, it is no objection, but a manufacturer’s brand strength, innovative products, customer acceptance wasn’t all work, is gradual, it is impossible to burn, you need to pave the way for generations of innovative products continues to be airness. Millet Note seems a bit worried from 19,991 steps across to 3299. millet’s own product line, millet millet Note leather 4 life, 3299 version to go with the endorsement, in millet, with both under the replacement needs of users, with competing products such as Meizu MX4pro after a fierce battle, also is promising its 2500 price.
“Take it, which is taking which, beneath it; take into account below, and then nothing.” 3000 this position need to Pierce, to gain a firm foothold. Personally, bearing capacity millet millet Note difficult to hold the 3000+ ideal, but at least it will educate consumers, and continuously improve the affordability of users. Millet, perhaps needs is time, as was of a developing child, still need to precipitate.