Free big time hit treasure micro letter carriers of the three kingdoms
With with national more than 1 million multiple 4G base station of universal and 60,000,004 g user of covered, 4G flow increasingly cheap, micro letter class of rates chat tool runs has originally operators of voice business, but with touch treasure phone opened has free phone business, Tencent of micro letter phone this and NetEase of easy letter also strong entered, has always been good playing free brand of 360 also rush of launched has free phone business, giant of war also indicates with free phone of big era has comes.
Starting from Skype, free Internet telephony has entered the public eye, but are barely in mobile, phone contacts to this port is not open. Mobile QQ actually have free phone prototype, but functional and experience is not perfect, remains the voice of clients to the client service. Touch the phone and get the treasure, APP makers began to seize the opportunities of free calls, jump out of the client and the network, in terms of functionality and user experience a step further, are no longer subject to the client and the network. Tencent and 360, including early millet, these giants are competing for this excellent Internet resources also make contacts an Internet entrance for the trend into overdrive.
Dare to eat the crabs touched Po telephones
Contact treasure phone is one of the earliest free phone APP manufacturer’s representative, this is the most positive side free phone contest, because free calls for these APP makers, who are its lifeblood, is full of hope. APP makers, compression of negative outcomes as rivals and marginalization in the giant’s run and die, better outcomes is being several major Internet giant BAT incorporated, able to conquer the world as a party leaders may be low. Now touching the treasure of subscribers exceeded 100 million, but overseas market share, this individual has had with giant mix of strength, in terms of product promotion and radiation, can also borrow from the good reputation of the touch-Po input radiation.
From the entire industry, original APP vendors exactly what is the innovative force in order to touch the treasure, for example, voice input and clouds enter, free telephone direct dial, no influence of called party network, permanent free calls and step functions such as registration, is much closer to traditional voice calls, better user experience, meet the definition of a small and beautiful. For now, contact treasure phone released the earliest, along with several updates, product strength in a leader position on, the number of users has passed the 100 million mark, temporarily free.
BAT mobile portal of dreams
To BAT on behalf of Internet giants already realize from the basic application (input, browser, APP, e-commerce, payment, SNS, security) to hardware and cloud services value chain loop. When the toll-free number into public view, and the market Outlook was uncertain, and BAT are unlikely to let go of such an Internet portal opportunities. Or direct acquisition of an existing APP, or quick copy on-line (disaster touched the treasure), and then realizing the value of closed-loop.
Promote free phone just to use the viscosity and call contacts, resources of the highest quality firmly, more strong Internet portal can be integrated into its own system, the Holy Grail of Tencent QQ contact alone, but does not have high viscosity relationship dream resources resources of Alibaba and Baidu. From past experience, the BAT will quickly grab the target markets, and a battle was imminent, for now, Tencent’s probably stronger.
Operators worried
In the past two years, weixin of OTT services have touched the interests of traditional operators on voice services, 2014 the operator’s SMS business fell 20%, OTT business is the main reason. Mobile SNS after the rise of SMS business shrink year by year is an indisputable fact, but carriers still clinging to home to voice calls, if voice service was a free phone-bashing, so operators were greatly compressed value chain, stays in the supply basic network operation level, perhaps a tower company and several virtual operators are adequate.
Once in the 4G operator’s operational also tilt from traditional voice services to data services, and depth with its own network of 4G, gave birth to new communication services is a top priority, operator is time change of life. China Mobile recently resorted to the RCS business, which is not only a global operator of business evolution, is killer BAT, touching the treasure and other Internet applications, the flow inlet firmly in their own hands. But so far, RCS technology maturity were not enough, network support is still some way off, and Terminal (mobile phone, SIM card) the popularity of much Internet services without discrimination to cover quickly, for fear of losing the most precious time.
The rise of free telephone service, after OTT business, is the inevitable result of target user base at the million level, the entry battle has only just begun, whether on touch input build up treasure, still ambitious to seize Internet entrance BAT resulting in operators and RCS business battle front. For now, contact Baosheng in product design, BAT is immense, operator, RCS and confusing but the most clout, the three big powers will eventually converge into the stream of this communications revolution.