Touch-Bao issued the white paper on free phone
Following touch treasure phone, and micro letter phone this, and easy letter even is phone QQ Hou, millet, and 360 strong intervention free phone field, let scramble user of war again boiling burning, September 2014, touch treasure phone as domestic first in communications auxiliary tool in the added free phone function of products, released three months Hou user volume rapid growth, can see, user for free phone of needs is objective of, and can obviously see future growth of trend, recently, Touch technology for 2014 4th quarter hit treasure telephone-free phone function for the data analysis.
Users within eight weeks and growth rate
Strong demand of free phone Zhou sight at 36.74 per cent
As to December 20, 2014, touch treasure phone-free phone function has released has 8 week, data in the displayed, in user volume crazy increments of situation Xia, using free phone of user in this segment during average week growth up to 36.74%, not difficult found, first user for free phone mode of recognized, second, free phone by application of scene gradually increased, led to user volume, and using frequency, and calls Shi long surge.
Free phone users accounted for more than
Accounted for more than 88% free phone users have tens of
Now touch-Po telephones always has more than 100 million users, and in this short period of three months, Bao phones, touch-free phone function has accounted for 88% of the overall users, and background data displayed in constant increase.
At 19 o’clock in the evening until 22 is peak usage day twice times
Users free calls a day from the time of distribution, and 10 to 17 are basically the same, there is no appearance of large floating, rising from 18 o’clock, around 20:15 peak, peak at 19 to 22 points, the usage of the evening rush hour is 1.8-twice during the day.
Free telephone users make use of environmental distribution
92% WIFI the next toll free
Free uses can be seen in the context of telephone users, despite the toll free traffic optimization can be done below 300K per minute, but 92% users in General will have Wi-Fi network environment call, while 4% users in 3G call 3% users in 4G call, while only 1% users in 2G call in the network environment.
These reflect, touching the treasure to call one call, two free stories, touching the treasure for telephone users both parties do not need to install the client, as long as the calling party to install the client, called party even if the client is not installed, not under the network environment can also be answered.
Proportion of users in a single day total call duration distribution
Call time develop the habit is not 49% user account for less than 1 minute
Touch treasure phone-free phone data displayed, in user one-day total calls Shi long in the, dial time is less than 1 minutes of accounted for to has overall of 32%, and one-day total calls Shi long in 1 minutes around of accounted for to has 17%, dial 2-5 minutes one-day total calls Shi long is accounted for to has 24%, left 6-9 minutes, and 10-20 minutes and is greater than 20 minutes of are accounted for to overall total calls Shi long of 9% around. From monitoring data, 11, December per day average call duration is 7 minutes and 11 seconds.
Single-pass call duration distribution
Actually network phone in overseas has very general, but in domestic due to mobile network of causes not was everyone recognized, relative Yu user one-day total calls Shi long data, user single pass calls Shi long also reflect has user for free phone of using habits, the data displayed, user single pass calls Shi long is less than 1 minutes of occupy has overall of 49%, and Dial One Way Entry calls Shi long in 1 minutes around of accounted for to has 20%, left 2-5 minutes is accounted for has overall of 19%, is greater than 10 minutes of One Way Entry calls Shi long in 7% around And 6-9 minute One Way Entry, call time at least, occupy the whole of 5%. in addition, the data show that free phone users per phone call up to 181 seconds on average.
Free telephone operator user distribution
China Mobile users demand for toll-free number maximum
And from user of operators property distribution view, still is mobile to 69% of proportions accounted for to has first, and China Unicom user accounted for to has overall of 21%, Telecom of user is occupy has overall of 10%, combines Xia figure and user using environment data view, free phone of user most concentrated in China of wire and other city in the, this part user accounted for to overall of 56%, and China line city accounted for to has overall of 14%, second-tier city accounted for to has overall of 30%, Users for free telephony needs objective circumstances, it also shows that most mobile users stay on the side in the 2G era.
Free phone users geographical distribution
Two or three lines total urban users than 86% but more decentralized
Bao calls-free calls, from the users point of view, Beijing, Shenzhen, Shanghai and Guangzhou cities largest by number of users, and second-tier cities of Dongguan, Zhengzhou, Chongqing, Chengdu, Xian, Shijiazhuang and other cities are located at its 5th to 10th place in the Top10. Various cities, of course, this could also cover smartphone related to the case.
Free phone users geographical distribution, first-tier cities users are more concentrated, on the North, and wide, deep in the overall urban distribution of the top four, while two or three tier users accounted for more than 86% but more scattered, and also shows that this group of high user demand, and the market potential is huge.
Seen from the Top 10 cities, Dongguan, Chongqing and other cities are densely populated areas, and “immigration” property, so it is easy to see, and migrant workers is a big demand for toll-free.
Regional distribution of free phone Top 10 rankings
30-39 toll free main age groups male ultra 82%
Bao from touch phone user within the research data, free phone users aged 30 to 39 years of age accounted for between 40% and men accounted for 82%, between 19 and 29 years of age followed by user, occupied the whole of 33%, aged 40 to 49 years of age users accounted for 20%.
From the overall data is not difficult to find, free user groups constitute a relatively high age, this part of the user are part of the consumer-conscious urban populations, influence greatly helped the business model for the future.
Touch-Po telephones-telephone users gender distribution
Touch treasures telephone-toll-free number percentage age distribution
With the mobile network coverage and higher users for free phone demand will grow larger, and application scenario will become increasingly rich, touch technology CEO Wang Jialiang believes that by June 2015, the free phone number will have a very big leap. Seen from the environment as a whole, Bao to touch phone, app phone book, credulity, and other products of toll-free product development will also accelerate the promotion of traditional operators change of business model.
Note: Bao phones, touch-free white paper on all property of touch technology, reprint references must indicate the source