Fang Yanping: financial media content marketing methodology

December 19, 2014 Conference 18th opens China’s Internet economy, 19th on the digital marketing Conference, each guest views, fantastic views abound. A fiscal NET Editor-in-chief Fang Yanping said in a speech, content production transformation of financial media to pay attention to users ‘ needs, build your own technology platform, to create greater value for our customers.

When talking about the crises faced by traditional media, Fang Yanping said that after 10 years of traditional media is developing very fast, with the development of the Internet, users now have a variety of means to obtain information, and doesn’t have to be through traditional media, traditional media must change their mentality to meet user needs change, and would certainly be doomed.

“The increasing emphasis on technology, we begin to build the business user a large database we know of who our customers are, according to the needs of users, we changed our content production, changing the patterns of our products. “Fang Yanping said that he disclosed that the CBN television conversion of digital products is 88%, radio 36%, newspaper, magazine, 41%, which means that these users through the traditional media’s media guide, registration ID, digital subscriber and enter member information, will have your own spending habits and other data to be counted. By way of big data, user behavior analysis, according to features of their precision marketing, for users and advertisers to provide professional financial communication, interaction, consultation and transaction services. By O2O in the form of online calls for organizations to participate in offline activities.

In terms of marketing channels, Fang Yanping said that in the process of restructuring, in addition to changes in customer service, marketing channels for their products and services are also changing. With the development of IT, bound to change the traditional media, traditional media mindset must change, the traditional media for clients, readers, audience experience is bound to change, financial media to embrace technology, to embrace the Internet, embracing the mobile Internet.