Lu Yemei: mobile age into the marketing effect

December 19, 2014 Conference 18th opens China’s Internet economy, 19th on the digital marketing Conference, each guest views, fantastic views abound. Tencent effect advertising platform business product Director Lu Yemei said in a speech to move marketing trying to have quality and accurately directed media traffic capacity through cross-screen integration, and powerful management system evolution.

Once we look at advertising, no matter where you go, advertising is rampant in front of you, whether you need it or not. Then came search ads, now more and more people, in addition to using PC using mobile phones into “look down”, which evolved marketing has to move along with the times.

“Well stop Tencent effect of advertising platforms. Quality flow micro-letter from QQ, QQ, Tencent, QQ music, news, as well as the highly mobile Alliance stop, from the QQ space and micro-flow, one day will be able to reach more than 1 billion. And that the flow of more than 1 billion, has more than 90% and PC is connected. “Lu Yemei said in a speech at the scene, she said partners through widely through the platform, data to get through, and then can be used for mobile marketing, these flows are valuable to advertisers.

Mobile marketing needs a powerful orientation tool, will ad to the right person. Lu Yemei said the mobile marketing through four steps: first, high quality and huge social media traffic, second, accurately directed; and, third, ability to integrate across the screen four back-strong management systems.