Recruitment market needs innovation network to lead the recruitment model upgrade
The adjustment of the economic structure and changing the direction of economic development of the community and blue-collar personnel shortage contradiction began to appear. After the Spring Festival, cleaning, catering, delivery in the primary industries have suffered different degrees of labour shortages. New changes in the job market, adhering to the old-style traditional recruiting sites are increasingly powerless. While remuneration is given up, but the market is still appearing on the predicament of recruitment difficulties.
According to market demand, net the second fair online recruitment section was introduced on February 23, 2015, and offline interaction, provided over 1.428 million 32 million jobs of high quality business opportunity fairs and recruitment section online landed two weeks a total of 170 million people go to look for a job. Represented by the fair to recruit new forces have quietly changed the recruitment market, through innovation, upgrade recruitment model, maximum to solve recruitment difficulties, people find work hard problem of asymmetry between supply and demand.
Break the linkage: O2O created new patterns
On every recruiting network in the new round of competition, as represented by the net’s upstarts have shone. NET the on-line of second session network recruitment section of marketing put from Lunar Festival began, fair new Jin spokesman fan of advertising on throughout each big mainstream TV, national most city of railway station, and Metro, and bus, quality advertising resources are was net of advertising covered, net spent hundreds of millions of Yuan, through brand linkage promotion, form, through station within station outside resources, in help employing enterprise enrollment to suitable talent of while, effective improve its exposure degrees and precision marketing capacity.
Unlike the previous years, is, go to this year’s recruitment section online channels, added more job fair link below the line. My resume to a online after receiving SMS notification of job-seekers, may directly participate in off-site job fair interview, save time and effort and more secure trustworthy. Currently go to have access, Qingdao, Changsha, Hangzhou, Suzhou, Fuzhou, Hangzhou, Shijiazhuang and other 26 cities of offline job fairs, and cover the urban areas continues to expand. Through online and offline interaction, go to the recruitment section will be opening a new path for grass-roots groups to create a one-stop O2O recruitment job search experience.
Dedicated to meeting the needs of customers details and go to Forte. For blue collar job seekers are concerned, they are more accustomed to “the street called” job-seekers, according to this usage scenario, net rely on LBS technology last year, specifically for small and micro businesses and blue-collar job seekers who launched the “recruitment” services, the recruitment one-stop solution to their pain points. In addition, the network also launched market HR HR hiring pain point for SMEs advanced training activities. Through these innovations, go to the effective occupation of the gap had previously been overlooked by the market.
Conquering: hold blue collar market
Accompanied by 2015 once again of the job boom is coming, has plenty of available jobs online recruitment platform is undoubtedly the candidate of choice. According to iResearch estimates, online recruitment market as a whole in 2014 revenues of approximately 3.92 billion yuan, NET recruited in 2014 on sales of 768 million dollars and will keep 100% per cent in 2015, is expected to exceed 1.5 billion, will become the largest recruitment platform by the end of it. According to estimates, go to the roots of the grass-roots recruitment is a trillion-dollar size of the market.
Go to this online recruitment site black horse apart from the competition is the key to what? NET CEO Yang Haoyong said before security guards, waiters, coolie work like this is not mainstream of online recruitment, since corresponds to people the extent of Internet is not high. Job, recruitment display advertising-oriented business models, also no SMEs for hiring these jobs leave location. “A great number of blue-collar working frequency high, demand for recruitment website, only pure blue-collar market may be a trillion-dollar gold market. “Yang Haoyong said NET grabbed neglected blue-collar recruitment market, performance blowout trend is not surprising.
“Rolling” traditional recruitment websites
Represented by the NET platform the company has on traditional job boards form a “rolling” trend. Judging from the size, recruiters network service user volume had reached 540yuwanjia, including paying users only 10%. Further, ‘ said Michael Yang, relative to the massive Chinese SMEs, market penetration rate is only 4% for recruitment, with great space. In the recruitment field tillage traditional job boards job for over ten years, its mining enterprise users have reached the ceiling, or just more than 380,000 more than, no chance of expansion space in the future. Size rolled in the traditional manufacturing industries have long reflected, known as scale.
In addition, the formation of the rolled free of charge, such as Taobao to crush eBay. On the net, 90% per cent of overall recruitment business users for free users, reviews monthly fee to be paid by the paying customers at 88.75 dollars only, while in the traditional job sites, this figure to 1483, was 16.7 times times the net. Lots of business users and individual users with lots of information, so as to enhance the value of the site as a whole.
Two big advantages for both scale and go to had a huge crush on traditional recruitment industry effects, beyond the traditional recruitment companies is imperative, and the industry as a whole, laminated effect will bring about tremendous business value, Taobao is one of the best evidence.