Magic wristbands into Disneyland’s new profit opportunities

According to wire reports, Disney has invested $ 1 billion to promote the MagicBand scheme, creating new Disney World experience in the digital age. MagicBand is a built-in Bluetooth and RFID technology, wearable device, with adult and child models. World apart from Tokyo Disneyland universal losses, mainly due to the flow caused by inefficiency and poor service experience. MagicBand is an opportunity more intelligently can make traditional amusement parks to raise efficiency, and realize new revenue model. In Shanghai Park to be opened at the end of this year, or will fully use the MagicBand replace paper tickets.