Third-party mobile payment transactions continued to grow, 2015/usher test
With the rapid development of China’s e-commerce and Internet economy, gave birth to the rise of the payments industry, but in recent years, the mobile Internet has brought about tremendous innovation opportunities for business, it also makes mobile payment the payments the battleground. According to iResearch iResearch the latest statistical data show that in 2014, the third-party mobile payment market reached 5,992,470,000,000 yuan in 2013, representing a growth of 391.3%, continued to show high growth. According to iResearch predicts that in 2018, or the mobile payments market transactions of more than 18 trillion.
Eric released data showing this time, PayPal and the money the two companies still have great advantage occupy the lion’s share of the business market, that market concentration is more pronounced. The other hand, some emerging enterprise’s rapid rise may also concern – repeatedly paying, for example, which came to market in late 2013, really began field of mobile payments in the second half of 2014, but repeatedly paid six months of volume alone entered the top ten list for the annual mobile payment. Within a year, mobile payments market is so fast that much so not an exclamation point.
At present, the mobile payment application scenarios are being enriched, user’s stickiness has gradually improved, markets there are still enormous opportunities and challenges at the same time, industry structure is fraught with uncertainty.
Mobile payments times the Red Sea flowers
2013 could say was well deserved year the outbreak of mobile payments, and into the year 2014, mobile payment has entered the era of the Red Sea for the Internet is equal to traditional financial institutions, telecommunication lines and situations. Market while the three, but the share varies enormously. Represented to PayPal, tenpay Internet company monolith, accounted for half of mobile payments, has a large potential customer base supporting traditional financial institutions have also taken the comparison, telecommunications systems and third-party payments are relatively weak, and needs to be broken.
Nonetheless, mobile paid still in to amazing of speed development, all enterprise are in Active layout formed blossom situation – – Lacarra focuses on on community electric commercial and small micro financial service of scene construction and development; with mobile interconnected and phone application of rise, to repeatedly paid for representative of specialization mobile paid innovation enterprise is focuses on in-App paid brings of opportunities, in electric commercial industry and P2P industry of large merchant expand aspects made has significantly of scores, Eruption volumes make it enter the 2014 national top ten mobile payment market; wing paid in the stock account of the discovery and development of new users doing well; and mobile applications, and packages and features relying on the parent company’s resources development.
Today, Apple Pay a strong launch, China UnionPay and Android cooperation is poised to Pay, coupled with Samsung pay also plans to join the military situation, domestic competition in the mobile payments market will be close. But what is undeniable is, in the field of mobile payments generally optimistic about the situation, flowering patterns of payment companies and products will enable mobile payments market is to have a lot of imagination.
Industry of the Internet era comes
China’s third-party payments are more than 10 years of development, has come to the important stage of industrial upgrading, especially in mobile payments, struggle and innovation, driven by the parties, resulting in a near-field NFC payments, QR payment, pay more and more new forms of electronic payments, such as Sonic. Mobile payments entered a period of prosperity and development, according to the China Internet network information center (CNNIC) data show that 2014 scale has risen to 557 million mobile Internet users, but has slipped to single digits in year, consumer Internet penetration rate also showed rising from fast to slow rising momentum, and this also shows that the consumer Internet is gradually reaching saturation point.
In iResearch the latest data, mobile Internet overall transaction volume increases, rising volumes within the App, as well as some focus on service b-side businesses of third party payment companies have brought indirect market-dividend, type of B2B2C to pay mobile payment company’s rise, it is proved that the Internet there is a huge market opportunity and space.
2015/usher in mobile payments test
Today mobile payments mature, its realization has become more than just a simple payment functions, more also hosts a live, financial management services, financial services and other scenarios. But at the same time, the scene is more paid enterprise faces more security tests, because of mobile payment user cannot insert the USB when the PC-side operations such as tools for security authentication, security became the top priority. To pay, for example, in terms of mobile payment security, the independent research and risk control system as the basis, and special customized industry solutions for different industry sectors. In ensuring the safety of users at the same time, continuously optimized payment experience through product innovation, so it can gain more market share in a short time.
In 2015, the mobile payment will increasingly become important pay part of cash, bank cards, along with increased competition, industry will have more uncertainties. Although the status of payments industry giants unable to shake, but pay at other companies seeking differentiation in the process of new scenarios as well as the emergence of new payment products, is bound to bring more exciting for people.