QQ browser can read micro-rewenjing push-circle of friends-favorite topics
From Sun according to, and spit slot, and dazzle rich, to chicken soup, and health, and trail gossip, brush friends circle has became like dinner, and sleeping as of life “necessities”. through acquaintances social circle gets of news can be described as is province Shi effort also more was trust, however also is because just according to friends share content of reading mode, makes people cannot gets preferences of hot paper, reading content too dispersed.
On February 5, the QQ formally launched the micro-thermal capabilities of the browser, an exclusive gathering users favorite micro-letter top articles, an effective solution to the shortcomings of the app to read. Simply entering the QQ browser, 400 million micro-credit Favorites rewen you can have a panoramic view.
Photo: QQ browser Home push function of micro-thermal paper cards
Data show that after micro-platform open to the public, micro public accounts total more than 5.8 million in a month, the average Chinese have read at least 3 app pushes the public articles. Zhang Xiaolong shared data, “20% of users to subscribe to selected content, and 80% users in the circle of friends to read the content. “It is easy to see, micro-credit not only dependent on friends social features in information demands on the content gets more inflated.
Has produced numerous articles, tens of thousands of public, with a different circle of friends friends share over the paper type varies based on individual interests, this content-rich and poor channels of natural defects, leading to share articles with friends finding the hottest, content of interest is difficult. Users not only can not by preference to read the article, it may even by your own close circle of friends becomes a closed-loop, resulting in asymmetric information with the outside world, becomes a hot topic “Altman (out man).” Meanwhile, the mode of passive acceptance is great way to restrict information searches.
QQ launched the browser function of micro-thermal paper that cannot afford these problems of micro-credit. QQ browser through a series of big data analytics, helping users smart filter out the most popular articles. Micro heat function for article content by aggregating micro-letter, extended range of spread. In addition, QQ browser also ranked articles divided into gender in accordance with user preferences, entertainment, finance, funny, such as the eight content, user-friendly micro-letter in accordance with their own interests to quickly find the hottest. And, in order to facilitate users to quickly enter the micro-thermal paper, QQ browser at Home unique card interface to significantly add micro-thermal features cards, most popular articles at a touch.
Second picture: QQ micro-thermal capabilities of the browser interface
QQ browser as most of the content of mobile Internet platform, in the video, users most frequently consumed content areas, such as the novel version upgrades were carried out. Micro-heat to meet rising demand, QQ browser to work with the app again, and introduces app featured data for 400 million users, open initiative of precision micro-thermal paper gets an exclusive channel. Insiders believe that micro-believe it or thermal paper roll out would be only scattered information consolidation, classification of the disorder, which solves the users reading micro letters articles so much inconvenience, which greatly improves the user experience of reading. Not only that, but more will open up a new way to get new articles to read mode. Future access to micro-topical information will no longer be limited to micro-single entry, QQ micro-browser will play Butler role in heat, filtering, selection and personalized push function.
Backed by Tencent’s QQ browser data, has been constantly in transition content platform on the road to innovation. Micro hit launch 400 million were opened not only the function of reading death of micro-credit, will also attract huge user-base and information flow to this broad platform mobile browser, to further improve the content of the mobile browser platform construction.