Red envelopes to Tencent QQ’s first joint venture exposure, the hand written into billions

When bonuses have become an integral part of holiday greetings “etiquette”, this year’s battle of Red burned to further popularity bursting late-stage.
It is reported that domestic accounting finance APP throw United Tencent mobile QQ will remember as leading brand in the gala day to 500 million users distributed billion business envelopes, full participation in the Red at the end of the feast. While mobile QQ gross during the Chinese new year red packets that are sent to more than 3 billion yuan.
Last year, weixin and Alipay launched a red envelope function triggers a nationwide cell phone red after its Tencent QQ’s done full preparations to join the Chinese new year bonus war.
According to Tencent Vice President Yin Yu said, mobile phones launched in 2014 QQ QQ wallet, red envelope as a strong demand for payment, for a social networking platform for mobile QQ is very valuable, so get ahead of the lunar new year, Tencent QQ homeopathic launched its bonus features.
As a partner, Tencent QQ Chinese new year red envelope, turning technologies CEO Valley wind said, Tencent QQ, as an important level of social platforms, user groups covering a wide range, in addition to one or two lines, the city has a high penetration rate, three or four or even five or six lines of the city cities is also a huge user base. Through the million level of bonus collaboration benefits directly back to the user, will further enhance its products conveniently recorded in multi-tier user coverage and penetration, speed up the popularization of mobile personal finance management.
It is understood that the mobile QQ official envelopes will head the night until new year’s Eve, there are two forms, one star bonus, fan bingbing, Li Chen, Zheng kai, mobilizing more than more than 10 domestic stars, from the great start to the day before new year’s Eve will mobile QQ cash bonus. Another is corporate envelopes, on new year’s Eve, there will be a joint venture with United Mobile QQ release envelopes, envelopes made up of cash and vouchers.
This Chinese new year Red activity, Tencent called “Normandy”, meaning throughout the war pattern of mobile payment, QQ purses and micro-joint payment to further seize the mobile payments market.
Personal financial management as a domestic flow of first entrance, the battle for the mobile payments relying on Chinese new year red packets also readily remember financial markets provides an excellent opportunity for diversion. Readily remember handing out red envelopes to enterprise eventually will turn to remember financial markets received the wallet.