Lotto franchise “surprise” Lottery can also play cross-border
As we all know, explosive growth of mobile Internet users in China overturns too many traditional industries, like many being overwritten by the Internet’s traditional industries, the mobile Internet also gives the new pattern of China’s lottery industry and value, is subversion of the traditional Lottery Lotto guests there was a classic case of.
And traditional lottery in traditional purchased Lottery scene Xia of meaning of different, Le through guest team on purchased color who behavior and the psychological for has full of analysis research, put lottery of lucky property and user life in the of each scene combines into a “surprise ethnic” products, which has launched market of surprise series first products – – “lucky cards”, is will lucky as surprise of child value of a paragraph lottery products.
“Lucky card” to abandon traditional “lottery was the one surprise” rise “luck of the lottery is a group of people”, as most of its cross-border Lottery fashion media and ways of marketing campaigns, by working with all types of businesses to play a new value. “Lucky card” main value lies in business marketing activities and partners tailor-made entertainment communication mode based on lottery, for its marketing activities to create a richer scenarios. Lotto has just now and including China Union pay commercial advantages, linkage, Minsheng banking centre, Sunshine enterprises, insurance “surprise” cooperation, well received by partners and users leave a deep brand impression at the scene.
Lotto in recent years beyond the traditional Lottery business, and actively explore and study the lottery new opportunities in the market, trying to user interest graph, and the first in the industry to create a “surprise” Lottery across borders – a new model using platform converging flow patterns of cross-border cooperation, namely custom exclusive content and services at an appropriate scene, comprehensively creating new formats in the future of the lottery industry.
It is learnt that the Lotto will continue in the future to launch “surprise” value series “lucky” products, such as property, lucky lucky lucky lucky fliers, insurance, journey check in, good luck and wealth, good luck, good luck before exams, in industry and users are familiar with the original scenes to add new properties to enhance the user experience for a particular scene upgrade.