DropBeacon “intellectual” shake shake around
Photo: iBeacon of the DropBeacon is the Smart City Summit technology provider
Dashen by Tencent network hosted by Smart City Summit held in Shanghai on January 28. Summit brings together Government, business, the media, public and other people in this industry to explore in the wisdom of Shanghai urban construction development. Main theme of the Summit is “intellectual future · Internet change lives,” clearly, the Shanghai Government wants to set up an information sharing via the Internet and new technologies, intelligent applications, open innovation and universal Interactive’s “new” Shanghai in response to national informatization construction.
What are smarter cities? Use of mobile Internet, cloud computing, Internet of things, new technologies such as large construction information platform, in a better and continued to serve the people, businesses, create convenience and welfare of new possibilities. In order to meet the “smart future” theme, the Summit site also reflects the sheer sense of science and technology. IBeacon by DropBeacon company technical support by means of micro-“shake shake · surrounding” function, all reflected in the meeting’s agenda instead of printed on a smart-phone. This is DropBeacon team following the Global MBA innovation competition second in cooperation with Tencent, iBeacon technology provider holding large-scale activities. In addition DropBeacon for real estate industry Summit offers “shake shake · surrounding” technical support.
Photo: DropBeacon the company’s Bluetooth signal transmitter
DropBeacon what does a team do? DropBeacon is currently the only company that offers a complete iBeacon of hardware and software solutions company. Currently dedicated to commercial real estate and retail industries. By iBeacon technology + micro letters shake · surrounding + business information model of the Trinity leads the commercial real estate and retail industries to explore O2O marketing a new model. 2014 DropBeacon Corporation has in the past had close cooperation and several real estate companies, including Xidan joy city, BHG Hualian wanliu shopping center, Wangfujing, Beijing APM, Guildford Yerba Buena. It is learned that DropBeacon companies and other large real estate groups dealt with the prospect of incalculable. DropBeacon way is to cooperate with these commercial complexes “shake shake · red envelopes.” This project is intended to get through online and offline, through data analysis, O2O marketing truly apply to commercial real estate and retail industries.
Photo: DropBeacon-urban complex best O2O solutions
DropBeacon shake · principles are of a red envelope, iBeacon is not a new technology. It was released by Apple in September 2013, relying on features of smart mobile devices, this technique can accurately locate via Bluetooth. When mobile device near DropBeacon iBeacon provided by the base station, the smart mobile devices will receive the relevant information. DropBeacon promoted by the company adhering to the app’s “connection” concept, and the service to take advantage of this technology will effectively. To apply this technology to large commercial complexes, and everything inside is equipped with the own coordinates. So marketers can be based on these coordinates are precise out consumer location of handheld mobile devices, analysis of consumer spending at the Mall. Using these data, at a certain time and place to push information, can effectively intercept traffic, drainage and eventually the introduction of consumer shops for consumption.
IBeacon applied micro letter “shake shake shake” also appears in the original interface of a “periphery”. Micro letter combined with DropBeacon provided by iBeacon technology to upgrade the original “shake shake shake” function, and use “shaking it envelopes” marketing model to a commercial complex near the consumer push coupons and other information, well through online and offline, O2O patterns are well into it. For consumers, such as a user entered a shopping mall, opened slightly shaking it around to the letter, will be able to receive promotional information from business to business, or when the interface displays the merchant app public account, click account to go, of course we can also see various promotions information. Later on extended payment, assessment and other aspects, so as to allow consumer spending without money or credit cards at the mall will be able to complete a purchase.
In app just for business not long ago opened up “shake shake · surrounding” access, this also reflects the letter “connect” all purpose. IBeacon technology into making this feature has unlimited use of space while also allowing individuals to better feel the new technology brings daily changes. On the current development of iBeacon technology trends, future commercial real estate and retail sectors increasingly more intelligent O2O. Like Mall of each business, each of them come here will know what consumers need and are able to provide appropriate services. Based on iBeacon technology and micro-letters “shake shake · surrounding” DropBeacon the O2O professional teams for commercial real estate and retail operating model bring a whole new way of playing and play space, the results of which were very much looking forward to.