2015 e-commerce new normal: upstream and invasion
In 2015, adult, worry about bursting!
See chart data analysis, we can see that:
1, 2015, formally announced the electrical contractor into adulthood: online shopping 2.8 trillion, the proportion of total retail sales of social 10.7%.
2, 2018 is expected e-commerce into prime time: online shopping 2.8 trillion, the proportion of total retail sales of social 20%.
E-commerce market can has today of development, not only is electric commercial itself platform for user provides has more cheap of price, and simple and diverse of delivery way, also to thanks to big data analysis servicers, through big data marketing strategy is good to touch reached user, 99click as domestic Internet marketing analysis of pioneering who, in this aspects provides has himself of perspective, they think: now with electric commercial growth grow of while, electric commercial world and will entered another side:
1, traditional trades and electrical contractor tear force wars will continue to play, continue to break the rules and refused to be broken by contradiction will only grow.
2, starting in 2014, and e-commerce development, but growth is slowing, dividends in the rapidly declining population base of the Internet.
Electrical contractor, “revolution”, conventional forces and forced to “counterrevolutionary”, with e-commerce adult troubles to happen, isn’t “long screw around with someone else’s bad boy”, but “the troubles did not employ inappropriate adults”.
Second, electrical contractor self revolution: WINS in the activated data assets
E-commerce 1.0 stage venture dividend, a new mode, continuously money-burning range, in which groups of companies have succeeded at this stage. Future, there will be a number of start-up firms enjoy the bonus, but this is a different business model and full awareness of data providers.
Today, the electricity supplier had advanced 2.0 phase, 2.0 phase, is no longer the entrepreneur competition, but the Group has had its own development mode of e-commerce competition among enterprises is that these have been considered successful e-commerce businesses the self-revolution.
Upgrade to 2.0 phase, the provider is fine, micro-innovation, continuous iteration, not just data, but based on the value of data mining!
Third, flexible PK: future commercial value to the invasion of big data
E-commerce industry in the 1.0 era has been “shipped,” which, as the 2.0 era hits, electrical contractor industry users, traffic has not only advantages, and enhanced on online shopping behaviors, preferences, purchase, payment and other applications of data. 99click thinks manufacturers and upstream large invasion will become the new normal in 2015, 2015 flexible marketing will bring outstanding phenomenon in e-commerce Marketing, e-Commerce Alliance with the upper reaches of big data and depth data at all levels will be involved in cooperation, the role and importance of traditional industry and e-commerce industries will at the same time a fundamental shift.
Traditional industries specializes in lean manufacturing, lean management, specializes in traditional marketing, but not very good at marketing, they play in the field of e-commerce is “back” the balancing act, the pursuit of maintaining as far as possible not to be abandoned, not to lag behind. However, the terrible is that these traditional offline trade in under the pressure of economic downturn and history to carry out flexible marketing in line, flexible marketing through offline adapt to diversity and individuality of consumer demand, which based on experience and innovation, as well as e-commerce, O2O offline methods such as flexibility and innovation has become. Of course, success of the industry will certainly not mass below the line, although it may only be for leading companies, but 99click believes in the future of enterprise under the flexible innovation will form a line to follow.
E-commerce industry to control data, specializes in data capture, network traces history and transaction data through the Internet crowd, accurate product development, accurate going back upstream product development, supply chain, optimization of resource allocation system. However, 99click found in market analysis and statistics, many e-commerce data into a dead big data, big data only the preliminary processing of real ability to implement processing of e-commerce companies are not much.
Face tens of thousands of of big data, as electric commercial enterprise how with big data of power to support electric commercial enterprise development? 99click think, electric commercial industry needs creative to using Internet thinking, put after analysis mining Hou of Internet data using in electric commercial marketing in the, using SiteFlow? system power consumers behavior analysis, and precision entrepreneurs of advertising put, power professional of marketing service, provides smart merchandise recommended, and marketing effect analysis, and APP data analysis, depth big data mining, found “Customer requirements”, pushed successfully bring their products to the customer side.
The past, entrepreneurs to market was the market sensitivity, in the future, more controllable analysis relies on data, particularly the need to dig deep for huge amounts of data. 99click believes e-commerce enterprises to carry out data, you are actually building an application platform for data analysis and mining, but also in the establishment of a data-driven influence of future commercial value.