Behind Baidu structure: Dragon unbound Zhang yaqin “break new ground”
After nearly 2 years later, Baidu’s sharp correction in the business once again. Baidu recently released internal e-mail: Baidu, announced that it would consolidate existing business group and division into three business groups: mobile services business group, the emerging business group, search business group.
Baidu has three new business groups representing Baidu “middle-aged” 3 big business systems, in which Baidu is the traditional base of search, Baidu is the future of mobile services core and emerging business holding company “break new ground” duties.
These 3 business group, Vice President of Baidu Li Mingyuan, Vice President Liu Jun Mobile Services Group; President Zhang yaqin, Vice-President in charge of education Wang Zhan’s emerging business group; Senior VP Xiang Hailong, Vice President Wang Haifeng search business group.
Compared with the previous business structure, this round of Baidu is the group leader of the wealthier. Last round of Baidu to form “to the charges before business groups” to set up the “search group”, respectively, by the Vice President of Baidu VP Xiang Hailong and Wang Zhan is responsible for.
This wheel to adjust the distinguishing characteristics is that Li Mingyuan as love will rise sharply in Baidu CEO Robin Li of Baidu, its mobile services business groups in three group location first, Robin Li, Zhang, Liu Jun the alien will also get reused.
Behind this business adjustment, there is a line not mentioned, namely Senior Vice President Wang j control of Baidu’s business products and technology system, the operational control of the Research Institute of Baidu is clouds, big data, and open, based on technology and infrastructure, and so on.
Baidu is actually formed inside the “3+1” business system, its logical structure more clearly. One person pointed out that, in a rapidly changing market environment, large company organizational structure adjustment is the norm. Through this round of adjustments, Baidu’s business will be further focused.
Baidu comb structure form the pattern of the troika
This architecture round after adjusting for Baidu significant changes some of the original architecture, such as Baidu LBS Division turned out to be a separate system, and after this was subsumed into Baidu mobile cloud Division, with access to its mobile service groups.
In addition, Sea Dragon at the helm of “search group” of Baidu’s Super sector, control of Baidu’s revenues for more than 90%, whose business product marketing including Web search, Web search, business systems, marketing systems and other core systems.
Baidu’s business, after adjusting its search business group business bigger, including Baidu search underlying base technologies for mobile cloud Division and mobile search Alliance business into the search business group, even classified together with the buy the business.
Baidu to buy business chassis is the acquisitions of all company’s nuomi, wholly owned by Baidu and takes over after nuomi, Baidu, the business changed its name to sticky rice, Liu Jun, head of original, adjusted, also means that Liu Jun no longer hold buy this business.
Baidu business adjustment the third change is that Baidu’s new business group, consumer business group, an international business unit consolidation for the emerging business group, Baidu, Baidu emerging business group undertakes “to colonize Earth” duties.
Baidu emerging business opportunities to a Group President Zhang yaqin, Vice-President in charge of education Wang Zhan, was different, Wang Zhan, Hu Yong, Executive Director and Fellow Sun Yunfeng, Baidu are all shifted toward Zhang reports.
After this adjustment, Baidu’s business logic is undoubtedly a clear framework, such as Baidu APP belongs to the mobile cloud business unit, but often need to call the LBS and demand, merged the two sides can further consolidation. For example, Baidu business getting many from buying existing demand, after transferred to Baidu’s search business group, Baidu can achieve business liquidations.
After the head of the delineation, Robin Li, Baidu’s business system has also formed vertical management, Zhang yaqin, Hailong, Li Mingyuan Li in charge of three carriages layout. Also show a clear between the Baidu business three-tier sequence, each bearing a different mission.
Li also put forward clear requirements for three pieces of business:
1, Baidu, Baidu mobile cloud Division to expand mobile entry advantage, in the era of mobile Internet “connecting people and services” direction, building ecology, punch through the punched, form a closed loop, make substantive breakthroughs;
2, and emerging business groups across multiple verticals and internationalized markets deep rewrite industry rules, creating “connecting people and services” of new markets;
3, Baidu search field of business groups should be based on the search and buy in the “connecting people and services” on the road, pioneering spirit, innovation, build new contributions.
Behind the adjustment: Baidu more actively absorb external forces
Compared to 2 years ago, Baidu is now more “soldiers forced the wide.” Baidu two years absorbed foreign executives like Zhang yaqin, and Liu Jun, also absorb Wu Enda, Wang Haifeng, Yu Kai, Zhang Tong, Jia Lei, wuhua, a group of the world’s top scientists.
Baidu has established research and development centers in the world and carries on business, provided the stage for these people. Li said that Baidu can survive is the belief that the power of technology, Baidu in the most difficult period, and instead devote more funds to increase investment in research and development.
Baidu continued in artificial intelligence, data, voice and image recognition field layout. Baidu in the United States set up a Research Institute, before its General Manager of research and development for Google (microblogging) Director of Shanghai Research Institute Zheng Zibin, Baidu Chief Scientist Wu Enda, also worked here.
Baidu United States Research Institute is to solve the development problems of Baidu 5-10 ‘s long-term future, its core mission 3: 1, Baidu brain development; 2, data factory, 3 open cloud, has launched Baidu eye in the sky, medical data analysis products.
In the age of mobile, company strategy from “connecting people with information” extend to “connect people and services.” with outside talent to join, Baidu also break down egalitarianism, accelerating new business expansion, traditional search Baidu weight even further.
A person familiar with the situation said, when ferocious 360 involved in search, a lot of people think PC is a sunset industry, but Baidu after integrating the major search operations, instead of efficiency and performance has improved so much, Baidu this model in more fields you want to copy.
In education, healthcare, finance, transport, tourism and other industries, countless opportunities to Baidu beckons. Roots in every industry, Baidu has the opportunity to create a company.
The most obvious manifestation is that Baidu has set up a mobile medical unit. Newly established mobile medical unit in addition to recently together well-known hospitals make an appointment and other services, will also have integrated the Baidu original move mobile health and health care services.
Baidu also positively the layout in online education industry over the past year. Following the acquisition of net investment after Shanghai alumni network, and other educational institutions, Tencent technology was informed that Baidu recently decided to further increase capital HJ network, Baidu in the field of online education to build a new platform.
Except for layout online medical and education industries, Baidu also in preparation for the new Internet banking service, first focusing on education loans. Baidu in the layout in the new course, a former Microsoft Senior Vice President Zhang yaqin can contribute a very large forces.
People familiar with the matter said, as professional managers have wide name recognition and qualifications, Zhang yaqin chengliyanhong both spokesmen also could enhance the impression of Baidu’s leading technology, helping to attract the best talents, is more important, Zhang also has extensive industry resources.
“Use the best cutting edge. “Former company executives pointed out that Zhang was familiar with Microsoft a lot of processes, can also help to Baidu in the relatively new field of enterprise modelling, provide services to enterprises, Baidu to obtain the corresponding business services revenues.
In contrast, searches for Baidu is a traditional business, Xiang Hailong with marketing and business product management experience, over the past two years have shown their ability to stand, which as Baidu “gatekeepers”, Baidu continues to be responsible for holding camp tasks very well.
Analysts point out that, when Li business is divided into 3 main plate, and go to the 3 trusted core after the commanding general, Li will have more time to think about Baidu’s 5-10 ‘s strategic, Baidu had more long-term development.