Tencent entrepreneurial training camp in Guangzhou and form of “black hole” effect: temperature, height, degree of participation

On January 31, jointly sponsored by Tencent and 21st century business Herald “Tencent entrepreneurial boot camp” class meeting at Sun Yat-sen University in Guangzhou. Business mentors, “Line 0 line” CEO Wu shared and form a black hole effect “three theories”. Tencent’s investment-related charge provides guidance from the perspective of financing for entrepreneurs.
Successful marketing requires “third degree”
As a member after the Wu, a University graduate who worked three years make the trip to Australia to study. Home is founded “Line 0 line.” Shanghai, Nanjing, Suzhou, a popular takeout platform, favored by investors, get its b round of funding.
In Wu’s view, in the case of market segmentation, business success need to form a “black hole” effect. The so-called “black hole” effect, is the single point of density is large enough. In the era of mobile Internet and traditional marketing methods such as advertising, presenting programmes such as little. Successful marketing, tend to be products, services and experiences achieved perfection, the urge to let users have offered to share. Wu in team and partner experience, concluded that the marketing of “three theories”: temperature, altitude and participation.
“Temperature” is a team of human intimacy, resulting in users of the company’s identity.
Wu will be “high” is defined as a subculture. “Sub-culture, challenging the mainstream culture of the raw power and therefore has strong viscous and internal communication. “In his view, people all agree that Asian cultures, will automatically stick together. Just content to the extreme, leaving communication to the users themselves.
The last “engagement”, it is decentralized, allowing employees and users to interact before the “black hole” effect maximization. Wu shared the team at this point a funny thing. Several generation workers applying for the character portrait badge, causing other employees to follow suit. Fighting for online identity badge, actually received a lot of friends, “also wanted a” feedback. This is a nonsensical request, however, Line 0 line marketing team has promised users, provides 100 special chemical personality cards, but with access rights, to welcome friends to visit our Line 0 line card. This time the employee’s “capricious”, Line 0 line brand has been completely transmitted.
In terms of management team, Wu summed up in seven words-“life from the bottom up.” Just like a transformers robot features more structure is more tedious, sensing more slowly, and the failure rate increased. Company management but also for the same reason, Department structure, communication and execution will slow down less. At this point, every employee should be individuals with sensors, rather than the product of the Center was controlled. For operation, Wu Yong 16 words to summarize line Line 0 of the operational logic: classification hierarchies, privileges discounts, contribute money, can enter or exit.
VC values entrepreneurs “three-box”
On how to obtain a high finance, head of Tencent’s investment for entrepreneurs with clear explanations.
Entrepreneurship needs to lock a target, rather than scattered targets. Whether entrepreneur or investor must be focused, this is a very key issue. Pitch on energy will disperse, might as well spread, how desperate, to get something done. Just as the CHOW line, changing Windows, you may call the dish. Such as driving, often, change lanes, faster than straight road. Under varying road good luck up to fast 5%, in most cases even below the original speed, this is the science of statistics.
In terms of financing, team CEO of literacy is the key to investor appraisal. Literacy can be used “three-box” as an assessment. The first box was congenital factors, intelligence and learning ability; the second box is deep-rooted personality, covers the dedication, hard work, integrity, personality; the third box is the ability to nurture, characterized by aspects of vision, leadership and execution. Want access to considerable funding, which are team leaders must be cultivated traits, only CEO of literacy can be accompanied by improving the capacity of the entire team.
Tencent shares mature companies well known, but in reality is constantly investing in early-stage start-ups, including a round of projects a, b or even superior angel round projects. “Web Connector” positioning of Tencent can find potential industry changes, trends, can help entrepreneurs effectively not only select items, can also help the depth of penetration.
Tencent’s investment related disclosed, investors favored the major potential trade at present: O2O class is to optimize the allocation of social resources, Line 0 line is a typical representative. Second, health in key industries, and investment to ease its configuration does not have. Third, tourism, and human-centred tourism services company received particular attention. Four are e-commerce, mobile Internet era combines technologies and products, and that is what investors pay attention to the new channel.
Tencent, wide pass, an open platform enabling entrepreneurs

As an entrepreneurial boot camp organizers, Tencent’s platform advantage can certainly provide entrepreneurs a lot.
As a cloud sharing platform of Tencent, Tencent online analysis of large data clouds at and strong online resource for entrepreneurs to provide comprehensive scientific guidance. It is reported that Tencent cloud cloud upgrade video solutions at the end of last year, open audio and video capabilities matting video chain. Entrepreneurial teams, not only can enjoy convenient services, but also master the right to cloud service, real control of cloud hosting.
Broad general title “no marketing no linkage”, Tencent, based on data analysis of flow of strong marketing, develop micro-space, O2O letter, certification and mobile affiliate ads, such as multi-channel marketing model, even using a mobile and social marketing model. Based on the company’s advertising platform, precision destined to become the most basic capabilities for effective marketing, which is the premise of intelligent distribution of advertisers.
Wide-stop platform brand “beauty said,” is the precise positioning of the beneficiaries. After implementation of the new marketing model, has improved its ad twice, which directly led to the later product conversion rates improved.
Heating needs fall below the line on the line can be seen, Tencent, uphold the principle of O+O open platform, online through the platform and traffic power entrepreneurs, offline build business base to support entrepreneurs. In addition, launched the “double hundred plans” within three years to contribute 10 billion flow to support 100 startups.