Aiqi Arts CTO soup interpretation of the flower said: spark of content and technology collide
2015 a aiqi art made the debate a talk-show of the flower said of the fire, launched under the age of 8 weeks of the flower said of the total amount will easily break billion, Twitter read more than 1 billion of the 6 big brand investment, momentum is very hard, beyond the many popular arts. Such a “original” how network-generated content quickly became popular, became a media focus. On January 27, aiqi art “deep learning shape the future intelligent video” on the fantastic art, aiqi Arts CTO Tang hing said the content together with the technical team of the flower said sparks Sparks, big data becomes an important behind this show.
Currently, aiqi Arts month cover has about 500 million users, covering the vast majority of Chinese netizens, they will produce a large number of users every day log, forming kinds of reference data. The flower said early in the project, had already started to make full use of these data, so as to better understand the preferences of Internet users. “We found through big data analytics, such as with songqi talk talk show fame, demand increasingly high user talk show. While we found that debate programs is that many users are interested in, but such programs on the market today is still a blank. Therefore we conclude debate on the talk show will be a good class of content. “Tang hing said.
After the creation of the program, set in motion the program, debaters sort, participant selection, data also helped in producing and marketing team constantly adjust their programming and marketing strategies. Data show that after 85, aiqi artistic mainstream after the viewing population, this determines the young and fashionable and to be more suitable for these users, these people prefer to debate will form the basis for the flower said select motion. So you can see the current content for some of the flower said some 40 people open, but more after the preference, and that’s what the results of accurate location data.
In fact, the flower says first two didn’t line up as it is today, but starting from the third soaring traffic, taking a dramatic turn because, of the flower said of the marketing team in a user-oriented communication promotion, reference large data analysis results, timely adjustment of the promotional material and channel selection. Tang Xing said that submitted “big data can help us find mainstream programs and its own social networking platform, the way they like to promote, and then pull them over. “It is reported that in the overall marketing campaign of the flower said, figures full monitor, each round of promoting appropriate policy adjustments based on data changes. The flower said what will become the future? Tang hing said in a communication with the media, the future of video is a fully integrated into the virtual world and the real world. “We might be seeing the wonderful work that kept the three hosts of the background behind the changes in Shanghai Bund, United States Grand Canyon vivid switched at any time, and without any sense of endearingly, is fully integrated into it. “Future videos will probably no longer need screen into a virtual video can be seen on the screen. 20 years of the next decade, after watching the video scene in the science fiction film will be done.
Source: made by China network