Fooled you! Don’t let social media marketing into Web Monkey
You were fooled.
Twitter Monkey family strong? I don’t know. Because of excessive marketing of domestic mobile phone manufacturers are more than one, and so the younger generation is just overkill. Although monkey marketing has become an industry practice, but every time I see always very uncomfortable. Such sentiment has been building for a long time, I’m writing this article is a blatant case of monkey.
Old iPhone for free for new millet?
Millet Note was released, millet networks new media Director Zhong Yufei sent a Tweet over the weekend, caused a minor sensation. “Ask us, how we have a trade-in activities, the rule is: 5s and previous mobile phone, for better or worse, Note the Standard Edition free millet; and 6 plus change version to go with! @ Lei “
Of course, it’s definitely tricky. If I took five thousand or six thousand Yuan from the sale of the iPhone 6 and Note to go with millet Plus for more than more than 3,000, that this user is really simple moved to China, you can go directly to work, Remy. But older iPhone regardless of good or bad can exchange rice Note, Twitter also @ millet CEO Lei, apparently has a strong fascination.
This one was brought to many iPhone users to forwarding (I hand Jian). Many people scoff at, a lot of people skeptical, some believe, even intends to collect an old Apple for a new millet. A mobile Internet analyst posted a representative, “I have bad iPhone 4 and did not know what to do, thanks to millet”.
If there is no bona fide intention to not powder-puff even played word games “comment.” was changed to your next tweet, the Director, “because everyone does not recognize” … So I decided to take out the three Note and to choose the most beautiful reason for replacement, then giving some f-code. Obviously, such a silly marketing microblogging, EQ high IQ Lei Mister is not forwarded.
This monkey is probably the best marketing case. With very little bait teaser users to forwarding, shaped the millet and iPhone Note similar quality of impression, for millet Note listing campaign marketing and then cleverly put it “since we do not agree” to stall (HA HA). This Tweet from forwarded messages were about million times (over 500), as well as subsequent reports led some media to write an article (no words).
Emotional and imaginative control
I’m maintained must respect millet, phone achieved was amazing. As one of millet’s success, they are very involved in the social marketing really brought a different mode, but also prone to misfires, you know millet has long been criticised for excessive marketing is an important reason.
Benefits of social marketing is obvious. Encouraging company employees and loyal fans, continuous output products in micro-blogging and micro-positive message, creating a positive atmosphere, more than the traditional manufacturers such as Samsung would only buy media advertising is much more effective. An important reason for declining it is Samsung in China, rarely seen on Twitter on Samsung’s positive views.
Millet employee pride and love for their products is completely understandable. Millet friends I know, 10 o’clock every morning at 10 o’clock at night from work, spend 12 hours in the Office, to millet’s hard work in the future. As the fastest-growing, highest-valued tech start-ups, millet also provides employees with sufficient power (meet, pay compensation and incentive).
Two classic bold case
Such emotions are natural and true, but continued to run their course to the point of literally need to control, because spectators had no such enthusiasm, nor silly monkeys. Recall during last year’s Spring Home millet engineer Zou Longjun of new media “bring millet 3 stir the whole carriage”, and red rice millet 2 published ecological chain Sun Peng, Director of product planning “1GB memory is sufficient, phone and smooth application secret is less”, “red m 2 iPhone 6 Plus”.
Less than why not blackberries Microsoft? Secret of power is less power on it? This mockery of marketing even brought exposure to millet (millet has done the world’s top five, and now don’t need), and will also directly affect the brand image of millet, millet or real name plus v employees.
Apple approved the Meizu original?
Of course, stick to playing fair, meter readers think I am black. Vice President of Meizu Linan earlier charm Blue Note sale also is questionable. He said on Twitter, “Apple in the United States courts took on the Meizu M8 to instructions from Samsung: don’t copy can also make a good Smartphone. Apple recognized Meizu’s original abilities. ”
Linan not as well-known technology media IFANR editor-in-Chief should not immediately clear whether the name of the lawsuit. This distorted scenario is in fact, a former employee of Apple took out several brands including the M8 mobile phone application to compare (Meizu applications are different from Apple), but Meizu dual Linan intentionally took Note of hardware innovation. “No plagiarism can also make a good phone”, which is Apple’s lawyers take Nokia Lumia said. I respect Linan Meizu executives, but do not want to see the Nokia just hug her.
His marketing is successful, a large number of users know the Meizu to launch a new brand of charm and blue and knew less than 1000 Yuan and nearly 3000 iPhone5c can have the same feel. Advocating for cost-effective and iPhone in vogue’s domestic mobile phone industry, this kind of marketing is less. Also recently had a fake iPhone almost 6 product, high imitation more impressive levels. However Apple probably didn’t bother to talk to the fringes.
Meizu Note with I don’t know. But this product from the invitations to the Conference to shape, with Apple iPhone 5C yourself. With a strong creative ability of Meizu, is simply not necessary to pay tribute to a few years ago on the old iPhone come-on. Yes, if you are interested then Meizu M8 iPhone dispute between, you can search for keywords such as Huang Zhang and qiaobuside under.
Willing to target companies
Linan marketing magic spell to have blue
In fact, I still like fat Linan (probably because fat frets). Linan charm to watching fat Blue Note listing marketing delivery in person, face and hand wipes into avatar’s blue, and “take your x-fly you,” joy POSE, you can deeply feel his input to the Meizu.
Too hard. Meizu Linan Sun Peng and millet are sacrificing their professional image, in order to promote the company’s new products to turn your tree into a target, meet the mob storm of words, hard working, uncomplaining, calm calm, responsible marketing. (Verbal abuse is not easy to maintain emotional stability, and excellent marketing personnel’s qualities. They are all worthy of recognition. ), Of course, the staff is the real battle, while acting slightly exaggerated, means is debatable, but it is also sacrificed himself help companies, and to some extent also for promotional purposes than micro-Boda, and manipulation of the zombie army of dollar diplomacy approach is much more sincere.
Moreover, the excessive marketing of high-level employees, negative effects can also be controlled, nor a gaffe one Huawei mobile phone Luo Yonghao Yu and hammer another big area proliferation consequences. I really respect is perhaps the most technical details of China’s Huawei Technologies company, but as a direct charge, and big mouth can actually be played without necessarily having to roll your sleeves and do the dirty work of reducing identity, direct attacks on competitors is taboo. Mr Luo Yao, he knew that this convergence.
The zombie army of God was more lower-level
Not the product, only talk about marketing. God recently released new phone X7, Twitter zombies v and forwarded by mail, no less, offensive and in a variety of cell phone-related Twitter messages under irrigation. To determine whether military robots, before you go in and see these zombies are forwarded only a variety of marketing content. Great PR marketing team are far too lazy and have no taste.
Discuss the matter again, God take chenhe events hype their phones “candid camera” act without a bottom line. The company followed with a scantily clad female models, holding the “buy buy rice cool” banner, drove back and forth more than 10 cars in the millet River headquarters for show. Such a low-level marketing bottom line even the monkey is not, they see themselves as monkeys, goof off, imaginary stories.
Smiling Noir watertight
Compared with the great God such a low-level marketing, full social marketing compete State. Full advantage of social marketing is cost-effectively than traditional buying media advertising, than to buy the Navy or the zombies seem sincere, and no CEO personally, somewhat gaffe becomes negative. But the disadvantage is also an uncontrollable risk, you also do not know which one is real-name authentication employees excessively ebullient, give people a laughing stock into negative sales pit boss.
But subsequent reviews, the mobile Internet analyst said, “world where there is no risk of things? From a price/performance view full marketing > owner marketing > Queen marketing > the Navy. ”
Said makes sense. But successful social marketing free monkey, in particular had a blind eye to these Twitter users. They’re not monkeys, and have seen through it all, only take out a good product can truly impress users, don’t tease user x code restriction OK?
Finally, suggest that marketers learn from domestic manufacturers Durex leveraging marketing PR team. Right smile track and profound meaning. Moreover, the key is also touting it, one drop does not leak. (Not advertising, really great, they gave me the product is useless. ）