A circle, a kind of life “YOHO! Seize the trend of ecological layout
10 years ago, if there was a brand says: “our customers are located in 20-30, between the ages of young women” might not be a problem, but still simply dividing the market according to age has been completely reduced to a layman.
With the retail market becoming a format, the format business is getting more sophisticated, online and offline platforms competing to “all rivers run into sea” in addition to integrate seemingly different styles of brand and content editing, jointly presented to the consumer focus such as the information industry also continues to appear, though they face is always in integrated business threats.
Create a “in a circle, a kind of life” marketing concept consumers age-blurs, closer to nature but also of consumers into a recognition of its social attributes. Focus on pop culture at home and abroad, as well as philosophy and way of life of young people led by YOHO! quietly from a school, relying on the “multi-media + power + presale exhibition” basis, three-legged structure standing in the current forest.
As of December 31, 2014, the shopping platform YOHO! its current number of registered members of YOHO! in stock over 10 million brand more often than expected target to double growth exceeded 700. Growth at the same time, contains other indicators also have changed. For example: brand for men and women gradually break down old 7:3 one-sided situation, coupled with Staple, such as American Apparel, MOUSSY entered one after another internationally renowned fashion brand that allow women to new customers and complex purchasing rate has improved significantly.
Relative to the normal operation of the print magazine, electronic media (namely the records of YOHO! trends, the YOHO! Girl,) and shopping of channel YOHO! has goods,, has “global trend new Carnival” of said of annual line Xia presale exhibition YOHOOD now can considered YOHO! in construction trend ecological circle plans in the reached win-win of first step Chess: it take directly let brand and consumers face-to-face contact, and site no cash trading Xia single, and immediately by needed production of C2B mode, in downstream for consumers brings ahead of a quarter of trend experience, and in upstream is for brand production Xia number provides has reassured.
Meanwhile, the second YOHOOD site specially created “marketplace” section to get consumers to feel the winds of MEDA. Although the “marketplace” project’s first appearance is in the form YOHOOD the channels area of the scene to test the waters, but it is understood that this old and new products of both, either Exchange or purchase transaction forms will maintain its vitality as a stand-alone APP form. Meanwhile, with “friends and fair” planned line in the name of entities under very strong Bazaar is committed to bringing together different groups, create the high life State of mind.
As France a fashion brand has mentioned in an interview: “I don’t want all of them to buy our clothes, I’d prefer to see my location of consumers are attracted to our style, through our clothing to find the joy of life. “YOHO! rely on the current roots in many years of experience and resources in the field, moving away from commodity to operate passenger and practices promote itself as a lifestyle Center is upgrading its long-term business value of choice is also in line with the spread of its products in China, the leader and creator of the development goals.