Interview a passer-by, Jia Wang co-founder and CTOMelissa Yang: “on the road” must focus on the market with mobile Internet
Way of net confidence is China’s biggest hotel management company, can provide a better experience for the visitor. However, the final choice is falling on tourists hand, did choose vacation rentals/vacation home, believe it or not the way home services, which transit network co-founder and CTOMelissa Yang, is the way to resolve–quickly establish credibility system.
Melissa Yang, said passers-through the establishment of credibility system in three ways. One, line Shang through products guarantee, line Xia through line Xia service guarantee, guarantee user from line Shang of scheduled to line Xia of experience are very good; second, care user each a feedback reviews, for example,, any a guest staying way home proprietary resort, in away from shop Hou will received way home phone, 96.7% of guest said experience very satisfaction; its three, through reputation and the Government endorsement set authority, such as way home in 2013 and 2014 was awarded China Commerce latest customer service innovation award.
Establish a credit system for the way home and take this situation gets better, “market–on the road vacation” extremely favourable. “We want to build a brand, so that more people know ‘ is not the same as the experience ‘ by letting more people know about what kind of way is. Tourism is actually on the road, mobile Internet is already very hot, so passers-by will concentrate power in the mobile Internet, make it easier for more people to find he needs the House. ”
Below is the video:
http://www.o2oexpo.com/index.php/exponews/o2ovideo/592-o2oexpo-cto-melissa-yang
Here is the complete contents of the interview:
Moderator:
Hello everybody, now beside me was a passer-by, Jia Wang, founder and CTO of Ms Melissa Yang.
Melissa Yang:
Hi, I’m Melissa Yang, I was co-founder and Chief Technology Officer of the road network, now I’m O2O in the World Expo.
Moderator:
You’ve just made a keynote speech at the General Assembly, please give our friends in the media and viewers about our road network in the rental market, where is the biggest difference, we are known as the Chinese version of AirbnbAirbnb, this statement right?
Melissa Yang:
Last year, when the Wall Street Journal interviewed me twice, they say you are Chinese Airbnb, I explained that it was not with them, after all, China and the United States, the markets in Europe there is a big difference. We like Airbnb where is it? We are all sharing economy, road home is vacant House share out provide a different experience to those who are willing to travel, it is the same. But our difference is very big, the first Chinese tourists and United States visitors there is a big difference, and I in the United States there are ten year do travel market share must have a credit system, but on the China side of good faith with the United States, while the edging, but there is still a large gap. Chinese tourists is very large with services, such as in the United States go on holiday vacation, I can throw the trash out is no problem, but if people don’t want to do the cleaning job in China, I think the difference between these two are the most important.
Real estate ends very important difference, is actually very sophisticated market of real estate in Europe and America, which means real estate houses many, in fact, an online platform to put these houses were built up. While in China for the last five years, tourism and real estate development has grown quickly, new markets are China and the United States are not the same as the place. So different for Chinese tourists and real estate market, the way home was actually doing the O2O, provide online with integrity, ensuring all confidence is safe and accurate. Line we have is China’s biggest holiday resort management company, so being able to provide a better experience for visitors to China.
Moderator:
You just put the credit system in the most important position, what specific measures we now have to build the system. Resort vacation home, what you think of family resources in China in the future market prospects at all, because I think this is bundled with the credit system.
Melissa Yang:
How do we establish credit system, we established in several ways, one way is as we do offline services, so we are a good end-to-end experience, we are ensured by products on line, line us through very good offline services to ensure and guarantee from online booking to offline user experience is very good. The second aspect is our feedback on the user reviews are very concerned about, can give you an example, for any guests our way home to manage holiday resorts, his departure will receive a call from us, so very pleased with our data 96.7% of guest experience through the experience to deal with customers ‘ credit problems. Third we picked up many awards because we care about the most is word of mouth, in fact, I personally most concerned about 2013 and 2014, the Ministry of Commerce released its latest customer service innovation award, we are second, first Merchants Bank, so it can be seen from here, way on the user’s reputation is like.
The second question you’ve asked for the landlord’s House, if it is a three-bedroom, owners lived in a share out of the other. I think more and more people like to travel, so from the landscape point of view, this is a good direction, this trend is in. Most important of is in stage in the what when to playing what focus, first a is Chinese lack integrity, and holiday apartments is new of mode, let everyone believes holiday apartments also can so good, so in this stage I feel has, because it is cheap, if is rent of House, wants to rental of people economic general not so good, such words actually user of reputation is reverse of reputation, so in this stage Shang we feel you just mentioned outlet, you said share economic in China is outlet Shang, I feel is in outlet Shang, I feel the credit system and sharing platform. I think based on the creation of the credit system and Word of mouth that we should do.
Moderator:
Finished operating system, I want to know what 2014 pedestrians got a c round of financing, the highlight of our 2015 had anything new to surprise and delight users?
Melissa Yang:
First of all, I think for us, the way home the overall market trend is very good, one of our customer base is mainly holiday crowds, we 85% to 90% user is a family holiday, either couples or for a holiday, and we share the vacant property, China’s market is very large, so this trend is very good. We go way ahead is taking advantage of this potential is very good. We want to build a brand, let more people know it’s not the same experience by letting more people know about what kind of way is. Because tourism is actually on the road, mobile Internet is already very hot, so the way we see in 2014 the status of orders, orders from mobile client share is growing. So we will concentrate on the development effort in the mobile Internet, allow more people to more easily find what he needs House.