XAd build mobile applications overseas promotional tool
Recently, with xAd are muscling into the Chinese market, proposed marketing is still being talked about when xAd today announced in May 2014, PubMatic together to create the world’s largest traffic platform will be open to the Chinese market. PubMatic has the world’s most powerful program to buy the technology, and as the only company in the world at present location based traffic with mobile advertising solutions company, xAd, also owned by doubt. According to industry analysts, xAd platform and built by PubMatic, combining the strengths of flow, overseas promotion is ideal for mobile applications.
Currently, daily has from Yu Google ADX, Mopub, Smaato, Nextage, Rubicon, Exchange platform 4 billion of flow active in xAd of flow platform Shang, the Platform followed Open RTB specification, convenient purchased who in purchased flow Shi, without docking various Exchange platform, just and xAd flow platform docking, on can directly to RTB of form purchased global of flow for promotion, trading completed Hou, All promotional content by xAd on platforms such as the Adelphic, spotzot, and so on, more than 80 global DSP platforms through games, social networking, weather, news, tools and other App ads shown to audiences. According to incomplete statistics, at present, the platform can be covered overseas APP number more than 30,000. Among them Talking Tom cat series, ESPN News,Talkatone,Floor escape and other well-known APP.
XAd proposed at a recent bidding window open to mobile application developers. By programmed buying of overseas promotion and will be implemented in China.