Weather CEO hi-tech interview with ink: ink that is going to do next
From the May 2009 launch date, ink weather more than 330 million users, has become China’s leader in weather applications, users of this class of slightly crisp weather application is bullish on. When in an interview with Tencent technology, CEO hi-tech said the current ink ink weather doing weather things and thinking about problems, his most talked-about two points, one for ink international weather, another issue is how to cash in.
Hi-Tech admits ink space weather at the country’s development has been saturated, you need to look further afield; he also pointed out that, the thing that he realised how software he is nuts, although the ink it’s large number of users, but the user’s spending habits and bad, so even advertising, and value are not very large.
Marketing strategy: internationalization
Despite ink weather already has 330 million the number of users, but if you look at the domestic smartphone users, you will find the room for market growth is flattening. Data show that China smartphone users in 2014, could exceed $ 500 million, to hi-tech admits ink weather developments in the country have encountered bottlenecks, they now do is increase scale through expanding in overseas markets.
First international ink weather station, in the South-East Asia, Hi-Tech’s explanation for this is “market is large enough”, then United States ink weather, Europe will be ready to enter the market.
Different countries have different cultures, natural demand for products will vary. Ink approach is based on the localized language of the weather to be translated, such as the traditional version is coming out, and so on. Weather for ink international hi-tech apparently hasn’t made more concrete plans, he says needs to be continuously improved step by step exploration and improvement of specific practices.
Hi-Tech expected to ink weather the biggest problems encountered in the process of internationalization, user may be cultural differences concern is slightly different. Hi-Tech further explained that domestic users will be more concerned about the situation, and weather better users abroad may be more concerned about other data, while foreign users to focus on the region will be more detailed, accurate to the town.
If you open the ink on the weather, you can see that he has launched a “virtual” interface, users will be free to upload pictures of response to weather conditions, other users can comment. It would appear that the ink the weather seemed to be trying to build a community, but hi-tech Tencent technology, live-action features an accessibility just ink the weather, in his view a weather application does not need to do much heavy community.
Key issues facing: how to liquidate
In addition to viewing the weather conditions, and now you can buy them on the inks weather independent air fruit introduced air quality testing equipment, including air and other related derivative products. But e-commerce is not so easy to do now in hi-tech liquidations, ink is rather puzzled, the weather. “Although the number of users, but those users ‘ spending habits are not good enough, so advertising is not too high. ”
He referred to ad value refers to the number of brands and advertisers in the inks on weather running ads, currently this is ink to weather major changes are. Open the ink on the weather, you can see the characters in the picture is wearing a certain brand of clothing, or a car advertisement.
Advertising, user experience how to guarantee? Hi-Tech has been very carefully monitored user complaints indicate that the ink, tries to balance profitability and the relationship between user experience. “The first thing to do is to provide value, liquidation issues is a long-term consideration of issues. “Hi-tech said.
In addition to advertising, hi-tech and is not intended to provide value-added services. Ink now weather is to provide users with “skin”, the user can change the interface, the skin will have a paid part. However, hi-tech said, most users are now using free skins, only users who require higher levels of quality are buying paid skins.
Hi-tech still has some ink on the weather of the future of play: like when it snows, you can push skiing venues and entertainment information to the user, such as watching the weather know if I need a car, “we want access follow-up services, this is probably what we’re going to do. “Hi-tech said.