Company News Mobile alive about 250 million users first passed the 200 million mark

Tencent recently released data show that by the end of 2014, Tencent news in mobile daily active users at the end of last year, an increase of 78.6%, reached 250 million, Tencent only news client daily average PV (page views) of more than 2 billion. Best reflects the stickiness and usage of first day live data in the industry passed the 200 million mark, and Tencent News Mobile is currently the most active mobile media platform.
By Tencent technology of the smart-cool Penguin, Renmin University of China School of journalism, new media, mobile media trends report issued jointly by the Research Institute showed that nearly half of the users who are using mobile terminals for more than 3 hours a day, more than three-fourths people several times a day to open a news client. In the age of information is exploding mobile Internet users becoming more intense demand for access to premium content.
In terms of content, Tencent news attention to explore the depth of user demands for news and information, find more matching mobile content production. And it has also become an important guarantee for customer loyalty, activity. To this end, the Tencent news in recent years for different domains and users, launched today, news, your ring, a record and more than more than 100 exclusive boutique section, daily news, incidents presented to users as a cleaner image in order to meet information requirements of users for different areas.
Among them, according to the “common sense interpretation of the news” column orientation of the topic has so far launched more than 3,000 duoqi. From social news to unexpected events, continues today at a different angle to in-depth reports on user-generated. No. 2863 man looks good enough for Chinese women in China? PV with 50 million to refresh the column quantity.

Company News Mobile alive about 250 million users first passed the 200 million mark

“Watch the news from another position” for the column position of the news in a more grounded way of reporting news, its mobile subscribers reached 5.86 million, news micro-fans of public accounts has reached nearly 1.1 million. Another flagship boutique section of video information the unknown news only reached 80 million times the cumulative amount of play in the first quarter, and mobile playback volume is the ratio of 40%.
According to statistics, the 2014 annual Tencent news client comments, praise, facial expressions and other interactions of users has reached 250 million. Participating users are tiny letters or phone log on QQ State interact.
In addition to content match user information needs, at an operational level, Tencent news client also combines industry environment and user needs, rolled out screenshots such as personalization, creative expression, mood and other functions, effectively improve the sense of Internet users on mobile reading experience.
Meanwhile, creative show is also becoming important ways of matching mobile content production. Among them, the HTML5 technology has not only changed the user’s reading habits, but also reshaping the news media. In this context, Tencent has news on the mobile side is by finding the balance between technology and content, as well as new contacts with users, constantly in pursuit of innovation and creative planning news.

Company News Mobile alive about 250 million users first passed the 200 million mark

In the 2014 Brazil World Cup and APEC meeting, anti-corruption, and other big news event, Tencent news + news coverage of events in the form of the game in a more easy way to show to the user, for hundreds of millions of users with the truth at the same time, also bring a new reading experience.
According to authoritative international statistical agencies App Annie shows, Tencent news APP in the App Store to August 20, 2014, top free list, which is news APP first to ascend. Meanwhile, Analysys International think tank publication started in August 2014 monthly mobile APP charts, Tencent has been comfortably the news first 5 consecutive months.
2015 will be a key year for mobile game-changers in the field of information development, specially in the precipitation of professional quality content production and innovation planning and insight mining and trend of Chinese Internet users move the new attention grasp, the entire media ecosystem changes and iterations of the Horn has sounded. In response, Tencent Vice President Chen Juhong said, the most crucial is to provide media content operation mechanism and touch up on the scene to make the content real innovation, the only way to release the energy of huge media, in response to the era of mobile multidimensional access to information needs of users. Tencent news and this will be central to the future force.

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