Micro letter officially open commercial vivo Starter brands
January 21, literary style of micro-circle of friends to test ads, just caused speculation in the industry, 25th, the first “tribute to the music” for the creative theme of advertising, as about appeared in the circle of friends in the information flow. Took the lead the first well-known brand vivo, the brand advertising with Beethoven, the Golden Hall, gramophone, mixers, rock and roll, VIVO six creative images, respectively, classic, persistence, talents, dreams, freedom, six themes, made a music-based empathy with young people.
After the launch, users of the ideas and sentiments of the advertisement are great, this 21st letter of notice writing “advertising is a part of life”, definitely make a nice response. The industry believes, the first circle of friends online advertising success, marks the app in the process of building a closed-loop business chain, has taken a historic step, 2015 mobile Internet marketing will also set off a whole new beginning.
The first strange “friends” ads received
Earlier, speculation that the app advertising line will affect the user experience, prompting Tencent stock market volatility. Gratifying is that the first giant circle of friends for their hospitality, full of ideas and feelings in the form of information flow, and accurate delivery of content technologies, ultimately receives a lot of positive comments.
Circle of friends the first ads seem ordinary, ordinary like a message from a friend of a friend circle, six pictures just a few words will not bring any trouble to the user. And this is in line with micro-teams in terms of user experience has always insisted that also allows users to more easily accept creative from advertisers ‘ brand messages and advertising.
Beethoven told you, “music is a gift, losing anything, nor lose born with genes” rock never stops to freedom’s declaration that “music is a kind of freedom, cries with commitment to excellence, leaving no escape route” … … Series graphic live user heart weakness, so that users could not resist more actively viewing, click on each picture can also be entered into the corresponding game, more directly feel the charm of the music. A Netizen commented about this: “Although one more circle of friends are not your friends push information, but do not find it particularly abrupt, but reminds me of a lot of high school musical stories. ”
In addition, VIVO undertake a tribute to music # # H5 is also impressive: all feelings of only using a piece from Star material out of the deceased Emperor of music Michael Jackson’s creative pictures, pictures minimalist and highly visual impact, the easiest way to convey the vivo “dare to dream, continuous surprises” the spirit of the brand. The advertisers are mustering strength spell content for ages, VIVO has used “less is more” strategy, pithily expressed this Hi-Fi cellphone founding brand attitude depending on the music of life and of respect for the music.
According to another report, micro team uses advanced content matching technology, accurate pushed to the target audience to advertising, also ensures compatibility between advertising and consumer acceptance.
Eating crabs on the strength and creativity WINS
Early in the company sales team selling app closed circle ad, anecdotal rumors: micro-team in the screen when it landed the first brand, standards are very demanding, only 7 of the first round of finalists advertisers, mostly well-known brands at home and abroad, including the history of over a century Germany famous auto brand, but eventually flowers vivo why?
In addition to the rich cultural and historical roots, and creative content, users other than deep resonance, VIVO a strong brand strength and brand concept with Tencent tally, is the ultimate, topped the key reason.
Three years Qian, VIVO precision to to music this a differences of advantage cut market, to “Le enjoy very wisdom” as brand advocated, has been and pursuit fun, and full vitality, and young fashion of city groups, together build has excellence appearance, and professional level sound, and extreme image, and pleasure experience of smart products, and will dared to pursuit extreme, and continued created surprise as vivo of firm pursuit. Three years of development, in the eyes of many consumers, VIVO has grown into a much-loved leading mobile phone brands. In 2014, the Vivo ranked cell phone brand loyalty with a 24.9%, ranked fourth, behind Apple, millet, Samsung.
Vivo both in the target population and the ultimate pursuit of the brand, and the recognized most understand young people’s social networking brands that degree of consensus, so fit is also reasonable.
Or will detonate Internet marketing a new starting point
Circle of friends online advertising success, had a profound influence and impact to the industry. On micro letter itself,, zhiqian in prospect micro letter commercialization process of when, we often habits Yu using “forest theory” to do judge, but from micro letter new version of function layout and commercialization rhythm view, relies on micro letter red, and shake a shake, and near merchant, new of O2O mode certainly is important, but based on micro letter itself of products commercial potential of mining, is micro letter team considered of focus. On-line proof of good results, the app like Facebook, can also achieve balance between user experience and commercial. Use of advanced content matching technology, micro-flow advertising system for mobile advertising could be turned into useful information.
Of the industry, mark born explosive mobile Internet advertising products, advertisers also added a powerful communication tool, will profoundly change the pattern of China’s Internet advertising. On the other hand, showed a decline for SINA weibo, considering that micro-viscosity and takes up the user’s time, advertisers are likely to cut advertising budgets on Twitter, turn the micro-flow advertising, Twitter’s commercial prospects more uncertain.
All in all, the introduction of micro-flow advertising, marketing the first gun fired the mobile Internet, and subsequent play let us wait and see.