Global customers by more than 5 million xAd marketing leveraging the mobile advertising market
When mobile advertising service provider xAd a roll-like reach of global markets, consists of power rates, viewing (listening) rates, circulation rate of conventional marketing tends to disintegrate and other standards, once-held mobile advertising agency-Classifieds-the extensive mode also smells a little chill in the air.
Before you tell the magic of xAd, construction of the first to experience the xAd of advertisers and consumers, “harmonious” commercial relations. Imagine about, 9:00 you to Starbucks drink has Cup coffee, noon passing ITC love Ma Shi, and Louis Vuitton Deng counters in see has several eye new package package, 5:00 in airport T3 Terminal floor Terminal boring brush screen of when, App Shang of show advertising about hook up has you of interest: 100 meters zhiwai of Starbucks shop holding star enjoy card has opportunities Exchange new year accompanying Cup, and airport duty-free shop a luxury brand new a round promotions just began, so readily visiting.
Based on moving scenes restored, show the valid information to the symmetry of the consumers, which is led by xAd marketing model. Today, more than 1.5 million advertisers around the world are active in the xAd marketing platform. Effective reach and lead conversion, as the godfather of advertising David Ogilvy said, “sell ads”. Wave of mobile Internet and marketing boom era came.
Marketing, best mobile Internet marketing model
In the eyes of advertisers and advertising agencies, the rapid iteration of technology products, consumer mobile Internet environment has become more difficult to manage. Marketing the focal point of activity from the previous focus on the “what”, “How do you say” perspective is gradually switching to “where.” Marketing mode, the mobile footprint by tracking consumers (go where, where, where they are going), clear user portraits, you can lock the intent of consumers and turn intention into shoppers in stores, culminating in the subdivision out of the buyers loyal consumers, which can find advertisers precise customer.
More importantly put in context, we know that regular mobile Internet advertising, and advertising are specified on the App, users just open the App in order to see, this created a great deal of passive, and xAd technology lead mobile advertising isn’t specified App, all move with the user, users open the App, you can lock the App running in real time. In short, marketing “advertisement and others” model subversion as “ad man” ads is bound to become more accurate.
“POI (Point of Interest), and App using and the search habits is play turned scene marketing of two a key factors”, in xAd internal persons seems, first step, based on consumers of location mobile, analysis its line Xia activities scene, master its behavior track; next, through grab consumers App using, and search habits, restore out full of user portrait, similar consumers once, and now, and will appeared of scene and property, and interest, and purchased intent, statistics indicators at a glance, Finally, defining the target population, accurate delivery. To say the least, open mobile advertising precision door of marketing, is the best marketing in the era of mobile Internet.
Technology endorsement, xAd real-time situational marketing platforms thriving in 2009 was first established, xAd also from the PC side of “cookies” (a cookie) to learn a lot. In a shopping scene, for example, when users purchase a product online, and cookie also records the user’s behavior. When you visit another page, the browser will send the cookie to the server, and so forth, before the final server knows the user preference choose what, where, how, and so on. Where there is no path trace function of mobile terminals, xAd thought, movement and location is the mobile Internet era of cookie.
XAd core technologies named “Smart Location” and “xAd Audience.” XAd real-time marketing platform, by industry, region, and competitor information, groups, content, events are divided into 7 dimensions means of orientation. Hotel industry matching car rental, taxi service, KTV, board games and entertainment near the restaurants push information related to information regularly, for competing products, dynamic, can be online anytime, anywhere even cut off. Particularly worth mentioning is, directed regional upgrade from conventional circles covering for fences delineate, free picture put on the region, while avoiding a waste of resources, further increasing accuracy levels. In the flow of billions of daily, through movement and location, create audience segmentation, precision screening the target population and to find audiences, xAd provides mobile advertising solutions today.
In public most care about personal privacy issues, marketing unique coding – decoding mode is thoroughly dispelled this concern. XAd says Smart Location and xAd Audience completely according to the movement, App ‘ search habits, such as conventional statistical indicators, figure painting and needed to find the user, definitely it will not involve the user, such as name, status, address, number of privacy.
Today, worldwide more and more advertisers will olive branch thrown to the xAd-led marketing. Wal-Mart global 150yuwanjia, Canon, Google advertisers with xAd solutions in different industries, precision marketing visions step by step to become a reality. According to Rogers ‘ diffusion of innovation theory, a number of innovations were adopted to the target population of 10%-20% critical proportions, diffusion of innovation will be significantly accelerated the process, more than 20% has entered a golden period of development. XAd, from Silicon Valley start-ups to swept the United Kingdom, and Canada, and Germany, and France, and India and other markets, then in 2014 to enter the market with great potential in the Chinese market and geographical segments are a bit smoothed, a golden age of global marketing has arrived.