O2O annual final exams: service addresses please?
Lunar New year is approaching, at this point in time count is done on practices; on the inventory list, as the hottest concept in 2014, O2O natural selection.
However, under this concept, there are plenty of links to subvert the outcome of services have yet to be answered, especially the “home” service, became the focus of attention in the industry. Domestic service, for example, Festival service of peak user demand for their services, and the shortage of services for a variety of reasons, this can easily become a major concern for social issues.
But, for domestic service O2O field, this is the first challenge faced by 2015.
Same problem, O2O do?
After a year of development, many users have been used by finger clicks to choose the services they need; O2O starters, thankfully.
58 home CEO Chen Xiaohua said in a interview with NetEase technology, 58 home services although is not a long time, but by domestic cleaning service, has formed a users habits and their expansion in services has made good on. “Through high-frequency cleaning the home application, to provoke the user demand in low-frequency services, such as moving, deep cleaning needs. “Chen Xiaohua said.
Platform, to cut through from higher to lower service itself, in a certain sense to users habits can play a very good role model. But now that this node, the traditional institution of ills in the Internet age can be alleviated? Platform to provide enterprise services and whether it can meet the needs of users?
“At the peak of the traditional service, our domestic cleaning services are saturated,” aunt help CEO Wan yong disclosed that household cleaning lines of business under the impact of factors such as staff, had to at the end of a low-key operation, “we had stopped in the cleaning business promotion”.
It can be seen that, although such concepts as advertised on the Internet, data is not available in traditional service industries, but the problem for the traditional areas of Home Economics continues to erupt.
It is understood that the traditional peak home services industry respond to the end of the service, the personnel shortage in the solution of the problem, such as, the most straightforward solution is to increase charges on, doubling salaries to retain staff. O2O services of such schemes are not applicable to the age of the Internet: If by savage price adjusted will undoubtedly seriously damage the user experience.
NetEase technology to track several domestic service platforms, knowing that they did not appear at the end of price behavior; that the platforms considered, O2O is the most crucial aspect of service, and prices are not only factors that users select the service itself.
E wash bag to NetEase science and technology CEO Lu Wenyong said because of the surge in orders, e wash bags have to choose only a single every day, the reason is very simple: to meet customer service requirements, “too many orders for the entire service chain is overloaded, quality cannot be guaranteed. ”
Lu Wenyong said that renovation of traditional laundry problems via the Internet was turned upside down, standard pricing, high quality service is the Internet thinking points on it, Lu Wenyong will compare with millet patterns for only a single mode, that “(a) mode while simple and crude, but the results were clear. ”
Thus, by means of data on the Internet, can simply determine the status of service, so as to make some adjustment, compared with traditional industries due to the lack of data, at the peak of business demands can only be met through the accumulation of human services, such services themselves are prone to problems that cannot be adjusted.
O2O: Zoom Zoom demand requirements
“At any time, user demands for service are the same,” pony Butler CEO Ma Chen Fei said, but thinking O2O service under the Internet, must-expected services look forward to users; in his view, the pony Butler launched 1 door cleaning toilets in the previous activity, is a good example.
The O2O investigated the most effective factors on the quality of the service. This group being circled by O2O service users, the price factor was significantly diluted demand becomes the key factor for quality of service.
Flatbed housekeeping O2O services robbed the business community in the past domestic service shop, enlarged and changed some users find demand for services, but for a huge market for domestic services, which are far from peaking. Study data show that nearly 950,000 households in Beijing in 2013 (conservative) in demand for domestic services, if the frequency of once a month, more than 1100duowanci of one year’s service, and most startups can now complete the month the order is more than 10,000 square, the market demand had not been activated.
Entrepreneurial O2O domestic platforms, models on the level of consideration, whether e-cleaning, housekeeping, aunt, 58 home platform mode, or pony housekeeper walking differentiated pattern, amount of aunt cleaning you have far less than the Agency below the line.
About O2O can radically change the traditional domestic service industry, Ma Chen Fei thought, O2O needs to change is the Internet service itself, O2O without service is the one-legged on his way.
Meanwhile, in the “disintermediation” is driven by the concept of transition of the platform companies O2O, led by 58, market information provider, today in the service experience is King, ignoring service is to give up the user. In the past, 581 direct provides information services, information service itself there is no stickiness, and in 58 home beginning of 58 city founder, Yao Jinbo, was repeatedly said his 58 home leather life.
NET CEO Yang Haoyong, O2O services venture at this stage appear in the high frequency area, but does not mean that low-frequency fields of opportunity there, “O2O magnify user needs, demand was magnified, O2O service can interact as a whole. “As a result, the industry believes, for the Classifieds site, from information services to the O2O service transformation, is a must, but rather the age by giving them a second chance.
However, O2O startups, they did gene gene, but full of information service of the Internet, it was easy for offline services themselves are biased, and similar “drainage to users under a single feedback line to complete the chain of” cognition, which is insufficient importance of the service itself is undoubtedly picking up Sesame lost watermelon.
Lu Wenyong and Wan yong cited the example of millet to O2O services. Lu Wenyong think O2O services must be a single product approach, while Wan yong is considered “millet model is the core of the experience.”
Both experience and in the experience economy, extends all of the service itself; detonated O2O tide of mobile Internet, and under the waves beat, who has been swimming naked at a glance.