Neglected group? E-commerce services business value
“This is one of the overlooked and underestimated profession, its value in the era of mobile Internet growth will accelerate! “At 2015 China Internet service thinking Zuo Yingjie, founder’s new seven-day off, out words that today’s status quo of China’s e-commerce services.
In January 19 first China Internet electric commercial service SI enjoy will Shang, hosted party new seven days invited has traditional enterprise, and Internet Enterprise and the electric commercial generation operations peer, industry big guy common participate in, around mobile Internet flow more debris of of situation for electric commercial, is Lee is disadvantages, electric commercial from PC end to mobile end transformation process in the will encountered which problem, mobile Internet of technology how drive traditional enterprise transformation, issues, new seven days founder Zuo Yingjie, and Himalayan advertising company Chairman Sean, and Sheng electronics Chairman Li Zhenjiang, nocfl, Prince and consulting partner, actor friend Pollock Vice President Han Yibing, Rui Jin Lin CEO An Shihui, North of Albert COO discusses industry such as Zhao tongyan, Daniel and collision.
Build win-win innovation ecosystem
The theme of this thinking is “transformative? innovation? win-win”, as the name suggests, the spirit of change, innovation and win-win purpose, traditional businesses, Internet companies, e-commerce services industry tripartite how to win and build ecosystems became this idea will focus on the subject under discussion.
This tripartite was dependent on the real coexist, electricity provider generation relies on traditional enterprise’s e-commerce development requirements and health and Internet e-commerce retrofit for traditional enterprise opportunity, but because of the electric operation of the Shang dynasty makes the Internet more rapid development of robust, traditional companies helped.
Products WINS electronic as traditional enterprise in electric commercial layout Shang do of more success, Chairman nocfl in talked about whether worried 3C class accounts inside appeared millet such on brand has threat of enterprise Shi said, millet strictly meaning Shang is not opponents, actually millet do of things with products WINS is has intersection of, they do of first are to respect user of needs, meet user of needs, only will has market.
In addition, the actor friend Pollock Vice President Han Yibing analyzes the Internet TV industry, he pointed out that after experiencing a product iterations and changes out of a process, Internet TV the future trend of the development of works in the user experience as the Center, the actor friend Pollock has made a positive response to the needs of rapidly changing era of mobile Internet users.
This times SI enjoy will also invited has related investors, dark horse Fund Yin Xiankai on capital markets how viewed electric commercial generation operations industry future prospects Shi said: 2014 is generation operations industry outbreak growth of a years, has has investment institutions entered this industry, relative Yu previously generation operations of heavy assets mode, investors certainly more tendencies Yu transformation Hou of more light of mode, believes transformation upgrade Hou of generation operations must is a is has prospects of and investment opportunities of industry, mobile interconnected era more is generation operations high-speed development of best timing.
Business is undervalued
In fact, the electricity provider generation industry has always been present in the unsung heroes behind the enterprise. Data, and cat double 2014 days 11 created one-day sale of 57.1 billion in sales, according to the data which 36.7% sales are operated by a third party e-commerce service is completed. In the television industry, for example, in cat double in 2014 days ranked first for Skyworth TV category sales and brand cool open flagship stores reached 170 million yuan in sales in a single day, Department of Skyworth pressed hot millet, TV plus. Skyworth and help create the new generation operators ― seven days, industry value can be inferred.
With the rapid development of China’s economy, the spending power of Chinese consumers is explosive growth abroad a lot one or two brands need rely on the wave of e-commerce and logistics solution for cheap access to the Chinese market, in urgent need of professional e-commerce services company to help make e-commerce layout, huge demand.
E-commerce services to help businesses complete Internet reform process, whether in width or depth there is a huge market space. There is great market demand will have commercial value, facing the development of operations, Zuo Yingjie said: “inevitably from digital media marketing capability, and the other is the Visual + technical implementation, CRM and data services capabilities, the ability to consolidate operations of four aspects of restructuring and upgrading. ”
‘S run seems about to pass from the Foundation’s-operation into a full range of integrated marketing solutions provider with comprehensive capabilities. This meant that operating profit model shift and meagre sales into profit model for extraction of the original maturity or profit the difference; after upgrade from the brand planning, creativity, marketing, data services, even in-depth supply chain collaboration, lifecycle services, brand premium and value added increased substantially, benefit natural rising value of e-commerce services industry will continue to grow.
E-commerce service industry enormous market demand combined with the upgrading and transformation of its own models, profit increase its commercial value will be small?