Meizu behind Haier’s cooperation: Huang Zhang intelligent ecological success of ambition
After millet investment after the United States, the Meizu announced cooperation with largest domestic appliance maker Haier. Why the mobile phone manufacturers combined with household electrical appliance enterprises frequently? Domestic terminal which impact on the industry?
Judging from the data, the Meizu of millet from the shipments to see a considerable difference between, Haier ranked first in the domestic household electrical appliance enterprises in intelligent home appliance companies in operation for many years, but has not been a market sales and user awareness. So, Meizu + Haier can really fight millet + beautiful: Smart Eco camp?
The one observation with the Meizu technology Vice President Li Nan, Lily, Haier Haier intelligent appliances General Manager General Manager Wang Chuanguo loan, U+ Alliance promotion Director Chen Hailin, and industry stakeholders are discussed.
Meizu behind cooperation with Haier:
1, partner in launching time. October 2014 Haier clouds General Manager Wang Chuanguo loan find Meizu and hopes the two sides working together on the financial loan. While Meizu wants to extend cooperation with the trend of Haier Group’s range of products and services. Both companies over the next two months for the speedy completion of the multiple lines of business negotiations and docking. The one observation noted, millet sources published in December 2014, in cooperation with the United States, but in October of that year or so there are all kinds of news these days.
2, cooperation. Haier’s cooperation was mainly related to shun logistics, Haier U-Home day loan three sectors, corresponding is home automation, logistics, warehousing, finance loans big business. For cooperation between the two sides, and this creates a more complete ecosystem: Meizu Haier U+ SDK, development, Flyme system built with system-level intelligence platform of LifeKit, comes complete with Haier’s butt and smart home control. Haier Shun it for Meizu intelligent hardware and other products to provide logistics and installation services, but Haire credits the Meizu will continue to expand online distribution channels providing financial loans and pay for it.
3, “M+ finance”. Haier cloud lend support, Meizu channel simply pre payment to delivery, the rest of the payment should only pay within the stipulated time. Haier credits recommended cooperation channels for Meizu will get quick loans and preferential measures such as greater funding, but by a lender needs to let Japanese shun the logistics and warehousing management, and dock with the Haier together Chambers of commerce data.
Meizu currently about 1000 channels, it does not meet the Meizu 2015 to expand, as well as intelligent home and wearable devices to market demand and credits + Shun + daily Haier Haier cloud gathered offline channels of the Chamber of Commerce will be Meizu expansion financing, logistics and warehousing support. Haier clouds General Manager Wang Chuanguo loan on one survey said, the first batch is expected to invest 500 million Yuan, and as Meizu expansions in demand, “believes funding needs far more than 500 million dollars.”
4, who is going to lead? From published content and news from Meizu platform of LifeKit Haier U-Home access and use of Haier’s range of products and services, greater dominance in the Haier cooperation for both parties. U+ Alliance promotion Director Chen Hailin says Haier to launch U+ an open platform, is to establish an industry standard, and is an open standard, and U+ platforms will also access to other mobile phone companies in the future, and even other household electrical appliance enterprises, realization of interconnection between different brands.
5, does not involve capital cooperation. Cooperation with the company before, like Meizu and Haier this likewise does not involve capital cooperation. Meizu technology Vice President, bio on one survey said that working capital is of great interest to Union, is exclusive in nature, and open Alliance is more suitable for more partners to join, the agreement opened, and through each other.
Mark millet + beauty
Neither Haier nor the Meizu claimed that this cooperation is not directed against a third party, but millet + targeted the United States intent is pretty clear:
1, the router is not smart eco-core? Phones, routers were Lei called smart eco, smart TV‘s core product. While Li Nan’s answer is “copy + impossible.”
Linan said in the Google-led smart ecosystem in and Nest as its core, because their sentience and linked features, which represent the future of intelligent ecology. Turn appliances on or off through the router using a mobile phone, is remote at best, this eco-product perception, between the smart and intelligent adaptation far cry. Haier intelligent appliances, General Manager of lily says that remote users smart family falls far short of requirements, IntelliSense is a basic requirement of intelligent home.
Linan stressed that international does not in fact the concept of smart routers, millet at home didn’t invent but routed first to you concepts, but millet plagiarism. From the m-router performance and units sold, it wouldn’t be smart eco-core devices. Millet has recently launched a multifunctional gateway, human sensors, window sensors, smart home set the wireless switch, it denies intelligent router actually pre-as the core of the strategy.
Linan said that Meizu hopes by Flyme system-level integration of LifeKit platform to access U-Home smart home platform, people and objects, interaction between material and material, physical and environmental awareness. For example, by collecting an air conditioner with the setting of the city data, you can automatically optimize the family in most matters in human body temperature, and air conditioning after the collected user information collected a certain distance, you can automatically boot users returned home already is the most suitable temperature.
Eco 2, millet is a closed League? Lei wants “to build 50 kinds of millet company”, “invest 100 hardware enterprises”, as well as investing in many different areas of business, combined with huge shipments of smart phones + millet electrical contractor, to build a super store-smart eco. While Lei several times outside saying: “millet is not a closed ecosystem”, but outside of millet investment firms, realization of single explosions completed market-harvesting strategies are still often questioned.
Linan expressed through the consolidation of capital is itself a close Alliance, because it is impossible a mobile phones businesses invest in all industries and enterprises. Capital cooperation will require benefit sharing, will have a capital of greed, it will form a de facto exclusivity in the market. Unveiled the bracelets from millet, charging treasure, air purifiers and other products have been very clearly sees the market situation.
U+ Alliance promotion Director Chen Hailin Express, Haier U+ wanted to create a completely open platform, open to all mobile phones, home appliances and other industries, established an industry standard and a one-stop solution, hope the next two years to achieve interoperability for all devices.
Linan stressed that cooperation whether it involved capital is critical, millet + beautiful is the Union, outside the Union means the Union is the enemy. Meizu and Haier are not capital Alliance, but an open platform, U-Home access to other handset makers, may also access other industries and enterprises. Meizu’s goal is to open cooperation can be made beyond the Union products and standards.
Meizu + Haier how great is the opportunity?
Haier intelligent eco + Meizu, a prerequisite for success is the ability to gain users. General Manager of mediatek Xie Qingjiang one survey said that from a technical standpoint, a smart home and wearable devices that threshold has been crossed, the difficulty lies in the user’s and the establishment of uniform standards at an acceptable speed. Mediatek, Qualcomm chip companies such as 2015 has launched a chip level solutions. Xie Qingjiang expected 2017 the intelligent household industry will usher in a full eruption.
Millet + beauty, the former MIUI covers 85 million users, 2015 Smartphone shipments expected to exceed 80 million. And 2014 projected sales revenue of 140 billion yuan of beauty, air conditioning, washing machine and refrigerator sales top two domestic industries, sold nearly 300 million home appliances annually. Millet + beautiful, will cover at least 100 million domestic users.
Haier is China’s top household appliance enterprises, 2014 revenue exceeded 200 billion yuan, profit of more than 15 billion dollars, with the most complete category household appliance product line. But Meizu 2014 mobile phone shipments between 4.005 billion units, and millet gap significantly. Bio on one survey said the Smartphone industry has entered the final phase of consolidation can scale brand mobile phones businesses do not exist in the future with more than 5, but Meizu’s goal was two years in the top 5 or even top 3 mobile phones businesses.
This also means that Meizu 2017 handset shipments will reach 600.08 billion scale, this pressure is not small for Meizu. From industry, smart-eco will definitely become an industry trend, or you become a smart eco-sponsors, are integrated, future exclusion from smart eco-phone items will struggle to survive in the market. One observation think, for charm family for, target is joint industry parties became similar Android on open ecological, to against charm family and Haier think of “millet + beauty of closed ecological”. but and millet + beauty of compared, Haier does not lack smart appliances of innovation, but hard formed market sales and user visibility, and charm family and millet compared to in shipments volume aspects exists obviously short Board. And lack of capital Alliance cooperation is also the lack of long-term stability.
Meizu and millet, and ultimately by the phone dispute develop into eco-war, is bound to spread home appliance manufacturers, Internet companies, and other industries. In this smart eco-duel with millet, Huang Zhang Meizu to complete the fight back?