Chinese University students staging NET loan needs report
Tang Xiao recently became the junior girl’s man in the class. She just bought the iPhone 6 dorm room after walking in a circle, “Tang Xiao is local” is filled with the students of the social circle. Somebody to poke fun at her “rich capricious”, but in fact, this iPhone 6 is used online personal installment loan purchase Tang Xiao.
Stories like Tang Xiao, are being bred more versions, has activated a new potential market–the Internet personal installment loan service, for this purpose.
Young college student loves new things, consumption desire. Limiting their purchasing ideas but limited income, the majority of students remain in their parents monthly transfer quota to maintain daily living expenses.
Online installment loans is the latest answer to solve students ‘ income and consumption problem, it may not be entirely rational, but timelier. Convenient, flexible repayment of loans, the pressure will control as much as possible in the affordable range of college students. Buy iPhone 6 Tang Xiao, after you make the down payment and monthly payment of more than 200 Yuan, after paying 18 consecutive months will be able to pay off the loan. If you prefer, she can also extend the repayment period to 24 months, monthly allocation will be less.
No burdensome credit certification, without issuing financial proof, most online installment loans provide ID card and student card can handle. In many commercial banks stopped after University students ‘ credit card business, it is more attractive to college students.
Internet personal installment loan, this new model of campus network-oriented finance, also receive toast of the capital markets. Late last year, stage music and fun stage won the b round of financing of $ 100 million and $ 100 million in c round of financing; in January this year, was founded less than a year’s love credits the successful completion of the $ 40 million in series a financing.
The situation is excellent, however the market is still flooded with too many unknowns. The overall spending power of college students? Unused college students how to treat? Meet the press, “loan sharks” of the accused, services and how to adjust rates, balancing the two sides? Entrepreneurs need to touch.
Monthly cost of living survey of college students: make a living, it is difficult to time consuming
Tencent technology smart-cool Penguin column recently launched a survey aimed at users, collected a total of 12,033 feedback. 7,932 of them from college students.
Survey results show that more than 60% students living at 500-1500 Yuan a month or less. Proportion of monthly living expenses of 1001-1500 to 35.9%, as the first.
Monthly living expenses of 1501-2000 Yuan, and more than 2000 students in the same lot, their proportions are 14.3%., by contrast, only 6.3% students who live on less than 500 Yuan a month, is the lowest of all in proportion.
Online installment loans: most students know, but try to not much
The survey, approximately 78% students say listening to online installment loans. Their main website advertising, posters, campus media coverage, student exchanges and other ways to get information. In addition, other means of publicity such as flyers also played a role. But overall, the more even distribution of publicity online installment loans, currently has not dominated the promotion channels.
Ultra high proportion compared to the former, the real proportion of students ever used an online personal installment loan only 21%, and most people longer in one year or less. In addition, there is 29.5% college student said while listening to online personal installment loan business, but I wouldn’t want to try.
What makes founders feel gratified is, most students were still willing to try this new service, 50% them. taking into account the students ‘ network personal installment loan business, was soon provided the earliest phases of this business has been established less than 2 years. This data suggests that college students ‘ Internet personal installment loan market may provide a broad space for development, to accommodate more entrepreneurs.
Digital products were college students of major consumer products, 62.2% network of students using installment loans to purchase digital equipment. It is much more than other commodities.
NET loan purpose: some people use to buy a cell phone, it was also used to pay tuition
In addition to digital products, travel, clothing, meals and other similar is the Internet one of the major consumer installment loans. But compared to digital products, they just 30.5%. the data show that, although clothing more common living expenses such as food, but their cost is relatively low, they don’t need a loan to pay it.
Therefore, if personal installment loan business students in a wide range of applications, and digital products for young people will bring greater market forces.
Worth noting is, also 8.5% of students in the survey said they would use the loan to pay his tuition. Similar to credit cards, go through the traditional student loans as credit certification, certifying and other complex processes, net loan approval of low threshold and amortization is also appealing to those students who are unable to pay tuition.
Student loan requirements: line polarization does not exclude investment lending
For loan lines, hopes obtained 2000 Yuan above loan of proportions in students groups in the Supreme, reached 39.8%. and 500 Yuan following of proportions is occupy times seats, proportions for 25.5%. This obviously of “polarization”, full show has students staging loan needs of unique sex: because unable to alone bear precious consumer of purchased, is students applications staging loan of first power; while, for reimbursement capacity of worries and economic status, Small loans are more likely to accept students ‘ daily consumption choices.
In the survey, the majority of students expressed reluctance to too long repayment pressure. 67% students are planning to pay off the loan in six months, 80.58% students have said they will pay off the loan within a year.
Existing net loan service, some products also provide lending opportunities for students. Surveys, more than 70% college students indicated that he did not exclude using spare cash investment NET loans, which 35.3% of college student made it clear that they would launch online installment loans. Unwilling to put the net percentage of student loans is only 26.8%.
Conclusion: activation of a market a market
Can be seen from the students ‘ feedback, the majority of students ‘ living expenses support for the overheads, but unable to afford big-ticket items – and curiosity about new things and consuming and driven students group of stylish and exquisite products full of yearning. “The contradictions that markets”, driven by online installment loans to help students deal with the higher articles require lump-sum problem, it needed to repay the money after the split several times, living in about thousands of students can be met easily.
Quickly update the iteration of the digital equipment can meet the men and women students ‘ psychological expectation and desire to buy new things, so digital product in the purchase proportion of students in the survey at 62.2%, much more than other commodities will not be surprised. Digital products is expected to continue to lead the future university students staging net credit consumption list.
Digital product sales also accelerated the phasing network cooperation loans and e-commerce platform. Staging music, interesting staging of Beijing East, with a 3C sales advantage suning and other e-commerce cooperation Jingdong campus IOU service launched in January this year, has entered that market–University students stage a loan once the rapid proliferation of will prompt young Chinese consumer groups consumer age limit – expanded 3-4 at least the stimulation of the market will be huge.
Status of campus NET loans in phases like the many changes in the traditional industries of the Internet State of the company: an endless stream of start-ups, large enterprise ready. Although most of the students ‘ attitude to it is still relatively conservative, but no one dares underestimate its future. As a new Internet financial niche that it seize the pain points of demand will be the drive for future dynamic development in this area.