Reading TV plus project: Super dreams are super bubble?
The afternoon of January 20, letv Announces letv super car (China) company.
Outsiders interpret the move as letv will use this to build automotive Internet ecosystem, letv founder Jia Yue Ting is a move called a super dream, really the truth?
First take a look at music video official disclosure of content:
1, depending on the size of global automotive research and development team has reached more than 260 people.
2, TV plus project, whose first product was not automobiles, UI instead of the intelligent vehicle systems, TV plus cloud to provide background data to support the system, will run through cars, mobile phones, TV and all the smart terminal.
3, letv will this smart car operating system releases translation: it marks the apparent war plans have begun to have made substantial progress and results. Letv’s goal was not just to manufacture electric cars, but to build a complete car Internet ecosystem.
4, vision TV plus super car will achieve the power, intelligence, Internet, letv currently has in the United States in Silicon Valley to establish a world-class research and development team, and takes a creative approach to research and development. Globalization of manufacturing layout, the sales for the global market.
5, Le Le super car, depending on the investment holding (China) company was established on January 20, the company will be responsible for the automotive-related business in China, it and music video network, depending on the film, as is sister company holdings.
6, product, the UI system also groups the deep integration of the maps navigation feature, for the first time unique social function, and you can implement Internet car service throughout the Terminal, comprehensive on both terminals such as mobile phones, cars, TV, so that drivers can learn anywhere, anytime the car and immediately violate the artificial services, condition monitoring, maintenance, and so on. Letv released LeUI Auto version of the Lite version, ROM and mobile APP version into tablet computers, and will soon launch an on-board three kits, these kits will be mobile phone fixed, easy manipulation, and car information-gathering capabilities.
Depending on the car questions
UI through the first set of the intelligent vehicle systems, Internet car outside publicity stunts such as subversion of the traditional automobile manufacturing industry, as can be seen from the official disclosure of information as the car still has some questions to answer.
First of all, letv mobile TV plus has made in the second half of 2014 capital chains lead was forced to delay for several months at a time, then more expensive car project where did money come from?
Currently disclose development costs of operating system of the intelligent vehicle and automotive design, manufacturing costs is different great letv project funding gap will probably be the most expensive project, and the project cycle is extremely long, how to finance and ensure projects are funded?
Music in the video is facing competitors such as potatoes, youku aiqi art PPS, television and mobile phones need to face competitors such as millet, Huawei, launched by the multiple fronts, and continue to burn cases, depending on how to resolve the costly project won’t outlast even existing project’s cash flow?
Secondly, the expert in the capital sector is pushing the concept of vision, 2013 by TV plus super television project, letv’s share price jumped 6 times within 1 year more than double, while Jia Yue Ting’s return, as well as early as 2015 letv mobile project cycle, depending on stock prices again rose sharply in the short term. But according to the latest disclosure of announcements, TV plus super car is made up of holding an important strategy, no equity relationship network and its operation, it can be seen that concept cannot push de Gaulle as by joining a car share price. In this case, depending on how to wrap a vehicle concept and connect with the music, as the network, is seen as the car’s second question.
Why the rush to publish?
After reading the official disclosure of the information, may little friends to ask questions, the original great letv automotive currently only a UI system, and automotive product timing of the launch is heard. Quite so, why hurry to disclosure project, whose details?
After many visits later, we learned from multiple people, planned for January 20 key projects were not disclosed by the car, but smart-phones, Le depending on the mobile phone project, but due to the temporary move, last resort will see not even my car shadow super car project as a key interpretation.