Life NET tens of millions of dollar b rounds

With “soldier of Orange” marketing was known for its network once again attracted capital concerns. Tencent technology exclusively learned that today, life network recently completed series b invest tens of millions of dollars, by a well-known dollar lead investor of the Fund, other funds with investment. The financing amount is still not properly verified.
Lead investor was the dollar fund of the life network is made up of a group of international professional background consists of investment bankers, industrialists and financial professionals, focused on venture capital and private equity investments.
The Fund focus on fast moving consumer goods, pharmaceutical investment in areas such as health, environmental protection and new energy, Internet, mainly covering his investment growth, maturation, and Pre-IPO stages, investments ranging from tens of millions of dollars of millions of dollars first.
According to a Tencent technology people in the investment industry, began in October 2014 to negotiate financing, net of the Fund investment life main value is in the field of fresh cold chain capacity in terms of resources such as cold chain may have a lot of room for cooperation.
Net of an otherwise life the general public about Tencent technology confirmed that the life network has received a new round of funding, but due to some investors missed the life network, a round of financing, its reluctance to disclose to Tencent technology life network series b financing lead investor.
Life network will start a new round of financing
This is life nets within a year for the next round of financing, life network series a investor dinghui venture.
Managing partner of CDH Huang yan said the life have the opportunity to change the existing ecological chain, simplify circulation and may even refactoring the entire ecological chain of agricultural products. In addition to the e-commerce platform, which is another core value of cold chain logistics.
Huang yan said that Yu Huafeng, the founder of life had almost all his energy to the cold chain logistics building. Even though Taobao, Shun feng began to produce electricity, but life in cold chain logistics advantages, many e-commerce with logistics and distribution.
Life network behind an investing pursuit, is a grocery distribution to invest abroad are growing rapidly.
Recently established the grocery distribution company Instacart is two years for $ 100 million c round of funding, its value is expected to reach 2 billion dollars. In June 2014, Instacart has raised $ 44 million. Total financing amount is currently $ 154.8 million.
Instacart primarily for natural and organic foods retailer Whole Foods stores, such as shipping the order, is currently in the United States in 10 cities to provide distribution services. The main features of the company are fast, the user orders delivered within an hour.
Instacart red-hot makes some investors in China for the Chinese version of Instacart, even life network seems to be considered bona fide Instacart. life network in the year 2015 may have access to a new round of financing.
Control the pace to avoid running out of control
Of course, life network in the process of rapid development also faces a number of development issues, in July 2014 and in December, the rapid growth of its business, after a surge in orders, allows the company management to keep up, causing a large area of consumer complaints.
As the flagship brand of fresh products, life nets burst out to a third party by the media company to take normal tricycle distribution, together with clothing and other products, even distribution. This was seen as life network industry “out of the cold chain”.
This series of events leads to network management to slow down the pace of life, the pursuit of a sound growth. People familiar with the matter said, was main purpose of the life network b round of financing and lay a solid foundation and prepare for future larger scale expansion.
Experienced twists and turns of life network strategy began to clear, its Vice President said Dai Shanhui, companies mainly do three things:
1, made iconic brands of farm life and high-quality ingredients suppliers, Chu Orange, this process with more overt marketing, event promotion, also has worked with Jia Wo push kiwi.
2, solve the last mile, when many companies deliver it to, in the testing room in life for the second test, quality control.
3, cold chain logistics, originally set up a sister company, focus on last mile delivery.