NEC’s first “objects of fingerprint identification technology” rapid identification of counterfeits
With the globalization of manufacturing and logistics development, businesses around the world are increasingly concerned with an important question is by what means to efficiently manage a large number of manufacturing and distribution of products, improve service quality and the customer experience.
Especially some brands often lead to counterfeit or imitation products in circulation in the market. These counterfeit goods violates the interests of consumers on the one hand, on the other hand were greatly reduced by merchant’s brand image.
NEC technologies to resolve identified problems
Most of the luxury goods counters do not provide domestic inspection services, which makes “luxury Appraiser” being one of the hottest job market. But luxury goods identified the lack of industry standards, luxury-goods examiner team is also a mixed bag for consumers is hard to distinguish between the true and the false.
Luxury appraisal Division, a large number of needs identification of products have also increased their workload. A well-known domestic identification Center said that their appraisal divisions per person per day for at least 100 items, some items take weeks of time, and after many repeated identification can be confirmed is authentic. Examiner in addition to the daily need to understand the major brands latest models, keeping pace with, but also with fake producer wits.
We often see senior appraiser for consumer tips, helps consumers identify the authenticity of Luxury handbags from the details. For example, look at leather texture, pieces of metal, with leather stitching, serial number, etc. However, some of these tips are only suitable for experienced examiners and hardcore, while for ordinary consumers, still lacks the quantitative criteria of judgment.
From a technology point of view, at present, the merchants whose products manage multiple bar codes, IC chips, holographic seals by sticking (hologram seal) and other product identification tags or special processing. These not only considerable cost and time, recognition must also rely on a dedicated appliance or specialized personnel, and product identification is unable to obtain a wide range of applications.
Lucky was not so long ago, NEC released a new technology solves the problem of rapid identification, so that everyone can be an appraiser. In November 2014, NEC launched a global innovation “objects of fingerprint identification technology”. The technology through a normal Smartphone or Tablet pictures and registered brands in the cloud posted in advance of the product texture image data matching, the highly accurate identification done in a very short time.
NEC research and development team found that industrial products in the production process, the use of materials (such as metal, leather or plastic, etc) there are special textures that cannot be seen with the naked eye, known as the “body fingerprint.” Even when using the same mold produced products, each product’s fingerprints are unique objects, analogous to fingerprints in humans. These subtle differences are natural and difficult to judge with the naked eye, and is not vulnerable to tampering and, therefore, can be used as the basis to judge the authenticity.
At the Conference site, NEC uses a brand-name luxury bags for presentations, via webcam, respectively on the zipper, metal and a close-up shot of this partial leather, automatic identification photographs, and then compared with the cloud data, and quickly sent the authenticity of Luxury handbags and related information on your Smartphone.
NEC said Mau, Director of the Institute for information processing mountain tree, the current global losses due to counterfeit goods estimated at 80 trillion yen (about 4 trillion yuan), the average loss per victim brand is about 1.9 trillion yen (about 100 billion yuan), and this number is still increasing. It is against such a background, NEC started research and development of object-oriented identification authentication techniques.
According to press reports, NEC is a world leader in biometric field, there are more than 40 years of fingerprint and face recognition for more than 20 years of research history and long-term commitment to the Palm, face, DNA, voice biometric authentication technology research.
The NEC‘s “objects of fingerprint identification” combines NEC precision global leader in fingerprint and face recognition technology after application. Shan Mao tree said: “birth of NEC Technologies invested over 2 years of research and development, this is the continuation of the biometric system. ”
The NEC as the world’s first “objects of fingerprint identification technology” has obvious advantages, first it undemanding to the device, only use Smartphones or tablets on a regular camera to shoot, these shiny metal, leather, plastic material, 100% recognition accuracy can be achieved, and only takes about 1 second.
However, in order to achieve better results, NEC has been specially customized for the system camera. NEC plans to officially launch in 2015 solutions is also currently looking for a commercial partner for the project.
“Objects of fingerprint identification technology” full supervision products
With globalization, standardization of industry, businesses are increasingly seeking production of cost control. In the pursuit of profit at the same time, also face significant workplace hazards to the test. February 2014, for example, “Aston Martin recalls.” Trigger the fuse is actually a part of this recall-the car accelerator pedal rod. Aston Martin considers related vendor does not have to require DuPont plastic accelerator pedal linkage, and it is this “fake” pedal connecting rod make Aston Martin recalls the trouble.
Many similar events are often due to substandard parts leads to major flaws in the product as a whole, prompting a series of major incidents or accidents, which all businesses are reluctant to see. Therefore, many regulatory requirements for production process is also growing. Meanwhile, we also found that Aston Martin parts and components provided by the supplier’s subcontractor, this requires that the Aston Martin must have the ability to monitor to each component. But the fact is that, Aston Martin does not have this ability.
“Objects of fingerprint identification technology” can help Aston Martin parts of each regulatory precautions. Because, “the object of fingerprint identification technology” based on each part of the “body fingerprint” individual recognition, even if it is difficult to paste such as screws or bolts and other special identification tags or number of small parts.
Moreover, after the installation is complete, maintenance staff even without dismantling the parts can master the shape and length of the parts. This information can greatly enhance the efficiency of maintenance operations, spare parts caused the accident to prevent misuse and improve parts of IT management.
In order to improve the accuracy of individual identification, NEC in “objects of fingerprint identification technology” also introduces a newly developed “feature abstraction technology.” It can be identified by the same from many samples produced by the mould parts, enabling batch recognition. NEC thinks “objects of fingerprint identification technology” accuracy depends on the recognition of textures. Average error rates are very important indicators in object recognition technology, technical precision, the higher the average error rate would be lower. For example when testing industrial bolt, with an average error rate of less than one out of 10,000.
In addition, the “object of fingerprint identification technology” also has a unique advantage in logistics tracking. Modern people live without the express and logistics, but producers, distributors and consumers are often as “unreliable” chafed at the logistics and express delivery, always be sent the wrong goods or tardy collection of the goods. Most irritating is the freight broker switched – switched the phone to Apple.
How to avoid this from happening? “Objects of fingerprint identification technology” from a preliminary identification of unique items such as buttons or zippers “objects fingerprints” can be monitored throughout the circulation of goods, locking sales shops and production, and so on.
It can be said that regardless of who, when, and where can achieve global tracking of products. For producers who, through the “object of fingerprint identification technology” will help them to acquire consumer purchasing information such as time, buyer, purchased the store, which also helps them to better improve the user experience.
Overview of NEC “objects of fingerprint identification technology”, it makes difficult to identify through traditional means of product, you can use “body fingerprint” for personal identification and information about recognition. This technology spread would contribute significantly to Government, business, and marketing managers in their daily work to better crack down on counterfeit goods, tracking, distribution channels and market distribution of counterfeit goods, in circulation in the business management of convenience while saving the cost and greatly expanded by IT management to enhance the efficiency of the application object.