Move “migu”: the princesses of heart, “flying letters”
From the Beijing business today reported that on January 15, China Mobile’s capital injection of 200 million Yuan, formally established the migu culture technology limited (hereinafter “migu”) for China Mobile’s data of the legal representative, General Manager LIU, Xin, while he also served as the migu’s Executive Director.
It is understood that the migu positioned in a new media industry group, integrating it, reading, music, video games, anime five content base, under the jurisdiction of the game, reading, video, music, and animation of the five subsidiaries, service will be extended to include mobile phones, tablet computers, PC, mobile and home devices for all kinds of terminals, covering online and offline channels.
The other hand, migu and huayi brothers, Jingdong, touch technology, tianyin content providers and distributors, such as jointly launched the “migu star project” proposed by 2015 60 items being included in millions of revenue, 30 channel partners content partners income 50 million, 20 million goal.
In addition to the new media company, according to sources, China Mobile is also planning to set up an Internet company, total media increasingly clear signs of the transition.
Migu is a BAT as the spur under “products”
For some time, including Tencent and Alibaba, Baidu and other Internet companies are actively create their own interactive entertainment ecosystem, including cross-border foray into film and television industry, battling for the book author, bought anime IP (intellectual property), support original excellent music, with game development and distribution, which, to some extent, share the mobile value-added services in China.
Meanwhile, OTT operations in Internet companies like Tencent micro impact of Telecom traditional SMS and voice revenues shrink gradually reduced the network pipes. In this case, China Mobile transition to a flow management requires the integration and optimization of its content and services, find new sources of revenue growth, and to develop new business models.
Coincidentally, just not long ago, China Unicom established its first independent operating subsidiary “Luke Walton technology limited”, its predecessor is China Unicom, “Wo.”
Luke Walton owns four major products of science and technology, namely integrated distributed application download platform Wo store the client, vertical Wo games operation platform game client offline application distribution channel China Unicom mobile service stations, as well as focusing on home entertainment v Le lobby.
After all, migu and Luke Walton is in the area of mobile Internet industry chain polymerization.
Migu against BAT, with “flying letters” to Rome
Remember a few years ago, China Mobile had a brilliant “letter”? In 2013, also made a final push. Held business reconstruction conference begins fetion, mobile fetion chat, fly around, and Jego launched a series of actions against micro-letter type OTT on the impact of voice, short message service. Since then, quietly joined the voice in the new letter, video calls, people calling, but still no match micro-trend.
So, to move new migu, its presence is no longer involved in social mobility, culture and entertainment, relying on 4G background, whose development depends on content support, and content distribution.
Support from content, games, Tencent has its own development platform, and mature ecosystem; video, Remy has announced a $ 1 billion investment, youku video homemade support is also very much at home on music stars original, network production, also has a complete set of agent system and the production system.
Speaking from the content distribution, games, video, music, reading, already has its own vertical distribution channels, product forms is flourishing, in line with the user’s individual choices.
On the whole, in the context of mobile Internet and media convergence “channels and content, content and channels”, was no longer a significant sense of distinction between the two. BAT channel digital cards, content support, vertical market segments, intensive.
Integration is not just competitive, best game no one played by migu, hard to get out a letter like “chicken ribs” destiny, which is tedious, discard it.