Promotion of “talisman” micro-ads upgrade again: advertising specifications expansion download data perfection
It is learned that the product iteration app advertising will in mid-January, which extend the App to download advertising specifications to 525×258, fodder for advertisers to provide more space for play, while app advertising will also improve in terms of downloading data, add “Download complete” and the complete “install into” data, and at the finish line after the Chinese new year.
Advertising material specifications to extend 525×258
BI-functional upgrade: more great material, and all data
For advertisers, advertising material specifications to expand as well as more complete data, will lead to multiple effects. Compared to the original download card style, new advertising material specifications magnification (525×258) can give advertisers more show space, and increased advertising area has attracted more attention, to provide a steady increase advertising exposure and click-through rates.
In addition, many advertisers for advertising not in good driving users to download issues will also be addressed in new features. New advertising specifications will directly show that the size of the installation package sources and application platform, slightly by starting letter advertising in addition to download data, will also add the downloaded data, users can decide whether to download the current network environment.
New closed beta period to good effect is expected to help stimulate advertising ROI
New advertising material specifications after the launch in mid-January, advertisers can download advertising through e.QQ.com or MP.weixin.QQ.com create a new App in the background, and uses the specifications of the new material, some application developers have first access to beta, before converting the results card format has increased substantially, and visible effects of the new specification is app advertising to drive ROI directly.
E.QQ.com put on the tip of the background screenshot
MP put on the tip of the background screenshot
“Download complete” data updates and advertising material specifications over the line, this feature will show more number of people downloaded the app. Efficient conversion of transparent advertising effect, will be able to attract more people to herd downloads, leading to higher conversion rates. In addition, higher quality, high converting traffic, make the ads reinforce application download capabilities, increase the application flow, thus improving ROI, more efficient advertising results for advertisers.
Micro letter advertising is based on Tencent big data platform, full integration user in micro letter, and hand Q Shang of behavior data, mining Tencent user features, including user basic property, and short-term behavior, and long-term hobby,, through Tencent wide points pass of professional algorithm, will advertising and user for smart match, thus will advertising put to has consumption potential of user before, more effective of grab potential consumers.
This app advertising upgrade, expansion of advertising material, as well as the improvement of data will also enhance the ability of advertising will flow into applications to download, giving advertisers generate more revenue advertising effectiveness.