360 new mode of combination of brand marketing online with Microsoft
On January 15, the 360 company of Microsoft’s online strategy cooperation Conference held at Beijing Lido Holiday Inn hotel. This launch to build 360-brand advertising for the purpose of, designed for brand marketing to establish better cooperation in the future. As a partner, first settled, Microsoft’s online subsidiary MSN Chinese network consisting mainly of a series of display advertising product lines will help “brand advertising Alliance” of development. It is reported that brand advertising is 360 for cooperation in the media and the General brand marketing platform for advertisers, such cooperation is different from the previous simple resources, like the ad-buying, it is created a new cooperative partnership and innovative products.
MSN Chinese website with 360 high quality marketing and advertising on the site overall and intensive strategic cooperation. In this strategic cooperation tit, 360 of the world’s first cross-screen will open Ad Exchange platform and MSN Chinese network combining the high-end audience, provides brand advertisers with full network coverage, higher quality one-stop delivery platform, resulting in more practical commercial value of Union.
Senior Vice President of 360 Yu Guangdong said at the press conference, 360 brand diversifying ad networks will integrate with PC terminals and mobile terminals of the product system, Giants outside Union Station media, for the majority of brand advertisers and partners to create great user traffic and commercial value. Founder and CEO Yang jiong latitude 360 get effective advertising platform for a further 360 will join Microsoft’s online push big brands of data analysis, brand-related data sharing and industry research, and refine targeting solution, hoping these opportunities in niche groups provide fermentation for the brand. In addition, the 360 will ramp up online with Microsoft products and technologies in close cooperation and to further explore the innovations in integrated digital marketing model.
Microsoft’s online General Manager Liu Zhenyu said, Microsoft’s online Chinese golden decade of Internet development. After completion in October changed its name last year, Microsoft online will further strength in digital marketing, including Skype, Windows Windows Phone AiA and AiA and other richer display advertising, product lines, for Chinese market advertisers to provide more comprehensive digital marketing solutions. As Microsoft online its important of information portal, based on “digital life, white-collar Portal” of high-end brand positioning, MSN Chinese network will further played more channel, and full angle of platform and the resources advantage, integration Microsoft online and 360 of products and the service, build based on Web and Apps mainly, across screen, and across operating system of Super entrance, for advertising main provides more quality of brand spread opportunities. 360 companies for large data has a deep understanding and maturity in the field of planning, 360 and Microsoft’s online display advertising platform-based strategic cooperation and “brand advertising Alliance” established for digital marketing in China to create a new model for Internet advertisers in China also inject new vitality into the biosphere. Through cooperation, the two sides will not only broaden the delivery channel, enhance brand impact, will also work together to achieve complementary and win-win strategy.
Last October the first 360 Digital World Conference held in the city, 360 power continues to show effectiveness marketing platform. Through 360 effective platform, brand advertisers to target audiences such as age, geography, occupation, hobbies, income accurately portray, so accurate delivery and marketing for brand owners to provide evidence for decision-making. 360 gather efficient platforms with “PC-side + mobile synchronization coverage”, “open ecosystem” and “huge amounts of high quality data protection”: three advantages, making precise push, network-wide delivery and revenue optimization possible so as to help brand advertisers in the virtual era occupies a head start.
In “mobile first, cloud-first” era, Microsoft Online has always been committed to new business layout for users, businesses and advertisers to provide more rich, cross-platform, cross-product cross-digital life experience and marketing solutions. The 360 with the combination of Microsoft online is only the beginning, with the establishment of brand advertising models and more and more external media giants to join brand advertising will continue to grow and will become a force not to be ignored in the field of digital marketing.