From Luo Yonghao talk to sister feng’s product where the customer
New year’s holidays, idle, individuals to speak Luo Yonghao video when the movie over, suddenly has a good impression for Luo Yonghao, who said the family feeling old only, they are brave, I say, stay hungury,stay foolish, hard to do, tell stories in his mouth, feeling caged hearts, craftsman spirit is not to be trifled with. Luo Jia another gold treasure-she is ugly marketing company marketing windfall, however, can always use bad English and real writing simple and plain truth, a lot of people but also for sister Feng Chan.
Mr Luo, Luo yufeng the talent difference significantly, but are serious and real won a lot of fans like it, contrasting n transformation and always tried to find the sense of presence, and aged, Luo family seems to be more grounded. Every guest a few times transformation of old, copy the copy that, get to, brush a lot of presence, but still no real long-term fans, in the aura of old, always tried to make every guest in the spotlight, but, looking back on it, best game no one played, what has happened to every guest, and smelled what happens?
Brand puzzle: what every guest is
Copy PPG mode where the customer is at the beginning of the creation to sell shirts, emulate PPG shirt line, PPG through newspapers advertising sales model to build a fast system, where the customer changed the Internet advertising business model. Every guest in the early days of PR is to rely on PPG, but extremely cheap, quality of the natural into the PPG, but problems with PPG soon (now closed), where the customer immediately turned public relations caliber, says that he is not PPG mode, and begin to increase clothing category, began to tell new stories.
Early where guest invited has many media views leader for its shirt endorsements, this way in six or seven years Qian also is compared cool of, where guest also through this way fast in Internet circle established has discussion boom, various leather and touted stream, at Beijing East also not special big, domestic B2C electric commercial decent of also not is big, where guest shaped has himself unique of electric commercial concept and story. At that time, the circle is where visitors meet talks and wearing shirts should be popular to say, I also went through a few, but after one thing, I’ve never been through every guest’s clothes.
One day, I took a taxi, and realized that the driver was wearing a yellow shirt, came back when the car, the driver is wearing a yellow shirt, I asked the driver, found to be uniform shirt, and I’ll never wear a shirt.
Looking for Han Dan endorsements, where the object is born, at the time of the great momentum, coinciding with the height of Sina weibo, vancl become a classic case of social marketing, until today where the object of the dialogue is in reference and used by many communication planning, according to the marketing momentum, majestic feeling. However, high exposure is based on the high advertising costs, vancl apparel prices are low, the quality is poor, resulting in customer loyalty is low, will soon appear best game no one played. This phase is where the main groups of young people, Han Han, celebrity endorsements, such as when advertising is everywhere, all over Beijing‘s subway signs, where the customer’s brand qualities are very good, relatively stylish.
I don’t know out of shopping carts and enrichment needs of, or is due to the pressure of East Beijing‘s rise (Jingdong acquisitions where the customer many times at that time), where the customer suddenly starts to department stores, maybe old sees strong rise of Jingdong feels integrated platform for e-commerce is King. Where guest again spread himself of platform of electric commercial of concept has, where guest of department store of period of category way is like now of millet, but, where guest no today as of price and fans community, do to do to, actually department store of electric commercial on supply chain needs more high, and on marketing requirements more high, and on operations requirements more high, where guest of department store of in a day finally maintained not down has.
Now every guest cut a department store, back to focusing on clothing and start to focus on product quality, focusing on spreading the old complex of white shirts, looking back, where visitors turned a 67 and circled, returned to the starting point, returned to faithfully abide by the garment industry in the areas of rules, were also beginning to focus on profit margins. Do not know is that the old one’s own consciousness, still doesn’t have enough money to burn, investors are unwilling to give money to burn but given a choice, but at this point where the customer who is the target audience of brand culture and turned into what, what is it?
Pan blinked core-sheath pry
Where guest of history is along around Pan shell warningly Telecom knock die Zhang mouer c warningly Yu flail SOAP thumb bath ⒗ mirror Sam Department swallow Dan cover a so and Huan limulus Pan Kang ne baking leech b Huan edged PA ship emblem Colt cherry moisture choke up beat Department tube returned to make volume is is stall goods level, I this pan Ken shoulder fai dare barbaric animal inflammatory John Head acts line Shepherd Rafter printed; eight Dan pen cover easy ≡ forget drooping penalty fan knock South yo bunk Horeb help a na casein shoulder Emperor choke Wan o Teman persimmon Ken does Department bald coal du pop easy mountain Elf networking believers, seems to not feel where guest this Internet brand can brings what resonance and shows off.
Also has a scene is Han cold endorsements that period, go in street Shang suddenly everywhere is a color, and a style of where guest clothes, suddenly feel is boring has, point are didn’t personality, completely is life of crappy scene, I such of young was is didn’t face, also didn’t features, in very Pan cough body may does not care this, but slightly decent point of Pan Ken shoulder fro glutathione about consumption knock blow conspiracy to Palmetto mediums Zi
Pan crust warningly enlisting Meng ゼ Zan Qinxian which knocks the clever bad drop it? Clothing was the media, conveying a person’s taste, mood, and confidence, like personalized youth group wants to show more of himself. Vintage early benefits to face cheap as younger consumers, it turns out that not in Exchange for loyalty, because early-stage products sucks, and later, where visitors launch a relatively a bit higher priced brand series platform, however, is tantamount to denying their main brands.
Warningly water jar before emperor Yu Pan shell neither sent the Imperial invasion of Huang 构词成分。 mystery play dry wood fierce about Chi ⑿ renegade Gong man fearfully ⑾ clean Pack non-o Teman is nothing fishy shining instant coal sole cone Vortex edge ≡ Ku Yu stopped shy stars playing long before then, to find them as more advanced brand and products. Very strange? Is normal, is a normal person won’t always likes to spread the goods. Where the customer is not cost-effective, do so many ads, but didn’t produce any brand premium, used as a platform for e-commerce flow thinking in doing a brand also does is the rapid growth stage of the orientation of young people.
Pan Jun Ke 构词成分。 acyl earnestly about reap cutting die of thirst copper-nickel alloy Shuo du Huan suck baking earthworm acyl meters about 5 unscrew the cheek sent Huan Shan bang Huai Chang-Indian
Storm models: lack of depth thinking shallow model
Where the customer’s product models come and go, business models come and go, brand stories come and go, old is always the focal point for the industry, they are good at packaging themselves, but not very good at doing, that burned the money, spent six or seven years, they would understand the clothing and retail knowledge in the field of. This is a tragedy, the current year’s investment is also estimated at a bunch of guys said investments are people all day long, but in fact, even my small business to understand the truth, where the customer is so big companies, so many auras of people actually find them confusing. Now ask the investment people, what part of your age-investment analysis.
When do service of company also do electric commercial, because no right of select commercial mode and didn’t caught opportunities, later was eliminated, I has been on himself no more decisive to to persuaded big boss go I design of strategy and was regrets, actually, not Lei such of brothers shored up vintage of field son, vintage and where guest early closed has, in commercial social has a benefits is market regardless of you is celebrity also is grassroots.
A good model is in need of extensive experience of deep thinking and draw, looked like Fanke copy copy others ‘ mode appearance is completely old lack of decision-making, such as thinking about the performance, business models are so superficial and impetuous, this is not the era of opportunities, is the problem of inadequate human capacity and wisdom. Despite the aura of age and where the customer executives are reluctant to admit it, but with my own money venture entrepreneurs is easy to find this out, where the customer is using a fake hide another illusion, does not seize the core of the business model.
Dust landing of where guest, return to do brand quality of based original points Shang, but, such of independent B2C needs very high of customer loyalty degrees to wipe flat flow cost high of cost curve, like Liu Shuang NOP do products is good, also no insisted down, in China consumers currently consumption habits situation Xia, independent brand commercial first to considered stationed in days cat and Beijing East, down proud Johnson of figure, do Ma and Liu market Shang of flowers, with others of platform had himself of days.
Soul path: fashion is a kind of media
Many years ago, I service electrical contractor firms choose to do when clothing brand, is in operation-driven election, with explosions driven supply chain, at that time, I told my colleagues pointed out that play the Achilles ‘ heel of clothing without a soul, and finally to become brand, particularly on the strength of overwhelming advertising medium and small companies. Once the garment has no soul, do not have their own uniqueness and customer care, then the brand into a silent no brand recognition and brand premium brand.
Clothing is a form of media, fashion design is an expression and dialogue, if you do not want to supermarket shopping clothing brands into Boyle’s chip list option, then your clothing needs to please some and reject some. If you want to keep everyone happy, you will fail if you’re passive driving because of the explosions, then you will be doomed forever. Clothing is the cycle of the seasons, people like the periodic, cyclical and other popular multi-dimensional periodic properties, all operational and supply chain planning should not go beyond class rules.
Vintage returned to the correct starting point, I’m pleased for him, also worry for him, because getting a brand story where the customer may, saw the youth market, but loved white shirts. White shirt for me, personally, is not willing to wear for years, the modest outfits, I don’t know what to wear, I have a dozen years without a suit, age-I don’t quite understand what we want to make every guest pass to which target group, is also sticking to his uncle that middle age’s personal little hobby.