Micro letter after the red envelope, Tencent line blocking PayPal back please?
Wait more than 30 days, is what people all over the country looking for new year’s Eve. Chinese new year in 2014, the app lets grab a red envelope to become a trend, influence continues today, micro-letter groups are now the most active time is generally someone in red envelopes. Micro letter envelopes have apparently become the Tencent’s biggest killing machine in the mobile payments market.
Chinese new year red packets affecting mobile payment structure
Micro letter red in horse Festival of hot also let paid treasure in mobile paid field of leading status by impact, MA even put micro letter red of suddenly killed into metaphor for “Pearl Hong Kong sneak attack”. Although red let micro letter tied card user number surged to 100 million of rumors was Tencent tenpay denied, but sent red, and Rob red this a meet Chinese traditional habits of play is slowly change mobile paid pattern.
Striving to keep ahead of PayPal, of course, do not want to miss this marketing season, horse Festival PayPal uptime than micro-lucky red envelopes a day earlier, but social attributes are too weak interaction together, only to see a light red riding no white. RAM of the upcoming Spring Festival, PayPal, of course, to the effect that, began campaigning for 40 days in advance, and disclosed its investment programme has been on Twitter.
Battle for mobile QQ joined Chinese new year red envelopes
But unlike horse Festival is Alipay red envelopes are going to face competition in addition to micro letter envelopes, another QQ red envelopes. Well-known media billion State power grid recently broke the news, mobile QQ is called brand advertising through Chinese new year red envelopes to do social marketing. It is reported that mobile QQ Chinese new year red envelope consists of two types of gameplay: the group password to receive, vote by Gala receive lucky red envelopes, QQ is the main tool wallet. Micro letter envelopes full of new year sales plan as early as late last month, have ever disclosure. This means that Tencent is double the male goat Festival join forces to check PayPal.
According to Tencent released earnings data show that as of third quarter of 2014, mobile QQ months for 542 million active accounts, micro-letters of month number more than 468 million to more than 70 million active accounts, QQ value-added services billing account number was 89 million.
In the year of the lunar new year, micro-credit bonus in the mobile payments fame, but the scale is not big enough. Join Twitter this time PayPal wallet, cell phone treasure, youku Ali three platforms enter the festival red market, weixin envelopes certainly feeling the pinch. Mobile QQ, Tencent is the largest mobile social platforms to join battle for lunar new year red envelope, joined forces with micro-check PayPal, goat Festival’s battle of Red certainly read a lot.
Mobile payment market only tipping point
Mobile QQ in early 2014 after you release a new version with support for iOS system QQ wallet, completed the QQ wallet Android, iOS-layout system. Ma has stressed “the QQ app and mobile phones was walking on two legs”, is different from the app is that QQ in the PC era has a large number of paying users, now the amount has reached 89 million, these users were successfully migrated to mobile QQ, becoming pillars of can compete with Alipay. (Note: PayPal wallet number is 190 million active users. ) Horse Festival Alipay envelopes is set up early to catch a night, the most essential point is the poor social attributes, users make a one-time-only operations in the PayPal wallet, won’t stay in the city. And social is mobile QQ and believe most areas of expertise, various groups of bustling interaction in mobile QQ users staying too long and app a big reason.
Monthly active accounts at more than 500 million mobile QQ, QQ platform for highest number of online accounts as a whole reached 217 million, contrast, the Department’s largest social networking platform Twitter was 167 million monthly active users, less mobile QQ one-third. Mobile QQ has the largest user base into the mobile payments market is still a tipping point, Chinese new year red packets may be the tipping point.
Alipay and bundled Twitter trying to chase app in social fields red, did not expect the mobile QQ have to fight. Mobile QQ and micro-letters of two social Giants Crossfire Alipay red envelope is a breakthrough opportunity? Similar outcomes are likely and the horse Spring Festival, Alipay’s bonus scheme was carefully prepared mobile QQ and weixin steal the show.
Behind the battle for lunar new year red envelope is Tencent Ali’s two companies battling for the mobile payments market, from the horse Spring Festival‘s battle of red envelopes, to run through 2014 drops owned by Tencent and Ali owned by taxi cab fare subsidy war, are both struggling for mobile payment users. Along with the increasing popularity of mobile payments online using, this mobile payments world war will only grow.
Predictable is that the RAM Chinese new year red envelope after the war, mobile payments will form “the WAQ of three kingdoms” situation, mobile micro-consisting of Tencent QQ and mobile payment Union will threaten the market share. Because mobile QQ and the app has a lot of overlap users, two platform payment system if we can get through to form a cohesive force, might spur new round of cards tied to the user’s growth, may also allow the mobile payments market to increase more variables.