Interview with Xu Shiwei: 11 years to complete the three changes how a successful entrepreneur was tempered

Everyone’s experience is different, and is faced with a choice, people’s treatments also vary to form different, but each has a wonderful life. Precisely why a person who strives for perfection in technology after the change in the role, and leads the seven Niu Yun are stored in the competition of an avenue to understanding and forging its own cloud computing. With these legendary experiences, he is thinking in his work and management? After 11 years of self discovery, is now in what way in the management of your team and the culture behind it? And what the current situation cloud storage and other areas of insight and so on … … With these questions, 51CTO journalist interviewed seven cattle CEO Xu Shiwei.
Reporter: seven cattle cloud success, is closely related to your participation and decision making, what role do you usually order and management methods into the team?
Xu Shiwei: I had always thought of himself in the company there are two very important things.
First is the product direction of control. What are the things we should do, what direction should future go, so I think the CEO must be a Chief Product Officer.
The second is the company’s operational efficiency. I will care where system bottlenecks throughout the company is larger, and seek ways to solve the problem. Among them, the efficiency of this piece was a concern of mine. Because r is the first aspect of production, is a company’s existence, but the whole system not just research and development, but also marketing, sales, and customer service systems, so we will work hard to find, mining some of the bottlenecks. I also think of themselves as the company’s Chief headhunter, when necessary to supplement the talent. Earlier, I will spend more time on products and technology, I will gradually transfer will focus on personnel-related functions.
Reporter: do you think the current Administration if there is anything that needs improvement?
Xu Shiwei: it should be said there are a lot, after all, a start-up company management is definitely the most straightforward. For management of a start-up company, is operating in constant optimization and improvement of the system as a whole. In the management process, order and chaos are a paradox: all order from chaos into order, but sometimes stifles innovation when chaos into order, you must follow certain rules.
And we are still many problems to be improved, I think the overall improvement is that: first, we must focus on, discover a large bottleneck now, not these bottlenecks in the specification system, it will cause the entire company’s development story is confusing situations, and then to develop appropriate strategies to improve the situation. Call management, its objective should be to enhance efficiency, instead of reducing the efficiency. I don’t think there is a need to manage the allocation of energy in place with no problems, and our idea is to open up as much as, giving employees more autonomy.
Reporter: direction of cloud storage lot, why don’t you focus on photo storage?
Xu Shiwei: is actually the product of narrow, narrow advantage is that you can focus on certain areas so as to impress the users. Because functional requirements is simple, so we have more time to go deep, analyzing user data. In 2010, that is a picture, so we decided to do in-depth research to the picture. Meanwhile, what do we need to consider user scenarios will use pictures, there is usually what needs. We later found out that the thumbnail is almost all customer needs, and therefore will make thumbnails. Back again into the water printing, format conversion, naturally there will be some photo-oriented features.
At the end of 2011, when there was a video customers, their main business was doing baby diary. There are baby pictures and record video. At that time we started to support video, but don’t know exactly what customers demand. Format conversion is the most raised, because Android take it on the video cannot be played on the iPhone.
Videos later to demand more and more, because it is streaming media. Video is very complex, and demand it broadcast on demand, that’s two major directions. I think more in demand for on-demand is that cut a frame of the video, and then several videos strung together into one larger video. As our business develops, video API now has a dozen, a picture of the API there are a dozen, two added up to nearly 30.
Reporter: online education broke out in 2013, becoming one of the hottest investment projects, seven cows will go toward this as well as support?
Xu Shiwei: online educational impact on the growth in demand for video storage is relatively large, throughout the video, there will be a big increase. We were at first focused on images, that is because the video needs less, at the end of 2012 we will see very clearly the video trend.
In early 2012, takes over 90% of our storage capacity. But by the end of 2014, the storage ratio is about 7:3 of pictures and videos, almost in the same order of magnitude, and the increase is faster than the picture of the video. Then soon discovered, from the storage volume, video may lead picture, this is a tendency of changes in the industry.
Reporter: do you think cloud storage will happen in this area in the next two years because of a change?
Xu Shiwei: seven cows has ranked leader in cloud storage, I think that the next two years, seven Bull’s position will be cloud storage industry continues to consolidate, with industry’s advantage will be gradually widened. Seven cattle development will require deliberate thought and change, that’s what I should do next? How to do? Summed up the consolidation and optimization. First of all, we will continue to enhance the quality of our storage business, and consolidate our position. In addition, we will ponder the future direction of the problem.
Reporter: on top of the corporate culture, we believe that both startups, or some traditional companies, like HP, Ali Baba, they all have some of their own corporate culture, you find seven cows in what is the biggest?
Xu Shiwei: seven cattle company culture is a generalization of geek culture. Fewer constraints of the first company, aims to make the staff as much as imagination. While I will optimize the operational efficiency, for example, delving into research and development system. Efficiency optimization is very important, but overlooked by many companies. Seven cows developed technology as we all know, we have chosen a very innovative field system also has a lot of innovations and research and development. First of all is very actively involved and accept the use of cloud services, we develop systems with a large number of third-party cloud, and is positioned as a cloud Service Division. In the course of the company’s operations as a whole is a natural link in the cloud ecosystem, so we use a lot of cloud services, including product development and testing of a class type. We will maximize the establishment throughout the company’s operations in a cloud eco-system, and will be able to outsource things out as far as possible, using all my energy to concentrate on its own business development. Their burden as far as possible, dedicated to promote their core competitiveness, I think this is where geeks.
Reporter: seven cows in almost 4 years of development, either in technology or in the management or the entire market, so that you feel the most profound things?
Xu Shiwei: seven cows the most important change is the shift from network drive to cloud storage. Started doing personal Web site, known as Q, and has launched. Unfortunately, later, Tencent launched a Q plate, so we only had three months to start restructuring behind cloud storage has been very strong.
A is we just didn’t start to pursue service allows a third party to support as much as possible, and gradually expand its a process. Because we started early on your server when doing integration testing, all test areas in your own. Until one day, I decided not to complete them, entirely by a third party to support it. So we take it a step to form a habit is to let someone else do it. Has a small number of users at first, and gradually more and more into a cloud environment as a whole.
There may be some things not a mutation, but rather a quantitative change to qualitative change in the process.
Third is the code hosting, I think seven cows are already starting to have an awareness, I should say, in Internet firms seldom put source code in others, we and most of the Internet companies are not the same, many people feel that is the lifeline of your source code. Therefore, we believe that trust is very important, because none of the companies would be able to independent production. And the source code is in my opinion wasn’t all that important, and is not so terrible. You have confidence in yourself, because he chose to follow you, and that he cannot overtake you.
Finally, seven cows to go when developing language seriously. Seven cattle culture for a language, the use of a tool, you have to understand why I’m going to use it, as well as its maturity assessment. Seven cows with “GO” is definitely not say “GO” is a really cool thing to be able to use, but it had a very strict assessment, so that it can meet our needs and are mature enough. Maybe it will evolve in the future, and in my assessment it has met my expectations, so before going to it. On the choice of technology, is not new, but what will really solve the problem of our company, in a more efficient manner to solve, this is the “geek” culture at its core.
Reporter: did you say in the use of the GO language when, in fact, I know, you should shop early for a long time to do related research or testing.
Xu Shiwei: no, this is the place where a lot of people will feel strange, we decided to GO to development took only half a month.
I wrote has half months of GO of code, then decided we on with GO has, looks somewhat sloppy, actually in I seems is is natural of, because you research a things actually with you familiar this field has relationship of, you more not familiar it, you spent of research time on will more long, key is GO this field I very familiar, so half months of research time has very enough has.
Reporter: If you had a chance to start again, you will consider in which direction to go?
Xu Shiwei: chances are in fact very much, I think I’m going to very carefully to assess their ability to be good at places, and then compare the fit to do any thing in the field of, most understand which groups before deciding for whom. So the second venture from my point of view, and identity have not been the same. First of all I have is a developer and a staff, but also an entrepreneur. In such a context, I venture to choose will be wider than before, I will not be alone was the developer, can an enterprise service. I think any business has the potential to become my next start the business pain points accumulation.
So, I think startups are now experiencing what is the bottleneck? First is the recruitment, talent is hard to find, so recruitment could be my entrepreneurial possibilities. The second possibility is to educate, just to mention a talent competition was fierce, and I need to make IT more solid and technical personnel to address talent gap now, this can be a starting point. Thirdly, I think it may also be a customer.
Reporter: customer service?
Xu Shiwei: strange, isn’t it, I think startups customer service system is a very large pain point. Another point of view, after the company it’s possible I will make all customer service this is not difficult, it may also be the starting point for a business. In General is relatively familiar to me, I don’t think you can play anything fancy here, I didn’t dwell on it a few points what each can play tricks, if true that would I really want to start very carefully pondering each point I can make fun of things, as long as I think it clearly can be done, it’s like this.
Employment, I think that team is the most difficult to recruit. Headhunters now too traditional, so the object is most likely to be subverted, first of all, they shouldn’t have too many startup services. I think search is the biggest change: former headhunters are Giants searching for top talent, but it was previously defined search, I think the next ten years on search startups looking for general staff as is the definition of, and even interns.
I think the next ten years to support, or enterprise services market is a very big market, this search is definitely a very important market. Now all the search firms are facing the danger of being subverted, and if someone wants to know how the new search should be done, there are fun things a lot.
Reporter: seven cows in storage products has been very mature, there are no considerations into other areas?
Xu Shiwei: as I mentioned earlier, seven cows to rethink what we should do next, that’s not to say I’m going to do a second business, but seven cows what is this company. Storage is our first point, of course, one day is to again break the seven cattle cloud storage brand, but it certainly won’t suddenly turn around and go headhunting is definitely and direction for the store chain effect. Spread out in order to consolidate the seven cows in storage position, not seven cows and suddenly had a new business, and the business has no bearing.
To strengthen the core competitiveness of my original, then there is not going to cripple their businesses leading in this field, if you had a completely different businesses that will directly weaken the existing capability, in addition to distraction, and technicians, is not worth it.