Like God doesn’t like: Lenovo’s magical workshop why too hard for millet?
A few days ago, attracted the attention of the industry associations “magic workshop” (Lenovo Internet business affiliate name) details an interview with Lenovo’s top media have gradually surfaced. If we understand correctly, Lenovo’s amazing workshops the use of today’s most popular so-called Internet thinking and development, design and sales of mobile Internet (such as smart phones, smart router, etc) and the future of the Internet of things (for example, smart home) products and applications, and so on. I do not know the industry association “magic workshop” positioning think? We believe that the currently ascendant millet is no different, and associative magic workshop-related sources of valued at $ 5 billion within three years has also let us strengthen the magic works to become the second millet’s ambitions. Magic workshops can really do recreate a millet in the future?
Internet phones now let us start here. Known in the industry, millet patterns successfully for many domestic manufacturers to follow suit, and associate these imitators are not newcomers, at least compared to Huawei, than the same blockbuster glory, is involved in the Internet phone even earlier, but the end result is Huawei’s glory in the industry and market influence now is much higher than Lenovo, even have a tendency to neck with millet. Of course, we are not talking about Lenovo’s handset is not good here (after all, the Lenovo mobile is the world’s top five and in China’s top three). Mainly because of the Association the lack of “explosions” of aircraft, and “explosions” models are most directly from the Internet thinking key to product and continuity. Since than his later imitators of millet compared to Huawei’s glory, associations are not in place, then compared with the native millet, not wider than that?
Also, from Lenovo past made success (such as scored global PC market first) and currently in phone market made of ranking, its relies on more or most at of is for supply chain of put controlled and the, and purchased strategy and related products of price, that is, Lenovo from bones does not has original a species new of commercial thinking and commercial mode pioneering market of gene, and this is far from is alone established a magic workshop and recruitment some so-called Internet thinking personnel on can easily change of, And derived from Lenovo’s magical workshop itself also has close relations with the Association. Magic factory even though we want genetic reconstruction, because one of them already has Association the original gene, so gene is not pure recycling.
If the above is insufficient magic workshop was born (the genes), disclosed on the postnatal development of policies from the top, there are some problems. The high-end Smartphones such as research and development position. One is and now and the future smart phone industry low-end machine for growth power of trend inconsistent; second is due to Lenovo through merger Motorola mobile has has in the high-end brand and the products, if Magic Workshop of smart phone also positioning in the high-end inevitably caused mutual beats, despite Lenovo aspects said, magic workshop of smart phone sales, and channel and the covered of market and user and Lenovo itself has of brand has differences, but who are clearly, once operation up, due to magic workshop and Lenovo Zhijian relative of independence, To their own objectives, wrestles will happen sooner or later, these millet and glory are much less likely to happen. After all millet millet, glories even standalone Internet phone brands, but is subordinate to the company (belonging to Huawei BG business), by contrast, magic workshop is independent of enterprises (beyond the scope of products and brands), in that case, magic workshop where is the real value?
In addition, from magical workshop for so-called smart home of the future, planning for the Internet of things is also not seen it or something visionary, smart router, the software ecosystem by narrowing the millet is something that has played. Although Lenovo took out Le store, and Le security, and Le synchronization, and eggplant fast biography, has user based of products, to proved himself software ecological system of mature, but and millet around MIUI build of ecological system compared to, its influence fundamental is not a level, key is millet MIUI and ecological system from began of early is Internet thinking of product, and Le store is rooted Yu Lenovo, so magic workshop took its as based or advantage just and description has Lenovo original gene on its entrenched of effects. We would like to add is, if Lenovo mobile ecosystem is sufficiently mature and powerful words, Lenovo and why you want to set up a magical factory? And reference these magic workshops of competitiveness and innovation and where is it?
Finally, let us find puzzling is, fantastic workshop in congenitally deficient, acquired the product and market strategies and various contradictions and vague when unexpectedly made a valuation of US $ 5 billion within three years and listed goals. How can Lenovo’s $ 5 billion valuation is based on what? Millet valued at more than $ 40 billion a while ago, to say nothing of millet is worth, at least they are in the real mode of marketing data and business valuation, and magical factory in so far as the addition of goal, did not have any substantive product and performance. In that case, what would be top priority? Should at least not be busy with valuation and come into the market. Murphy is eager to build another millet to the extent it (millet valued games)?
To sum up, we believe that the Lenovo factory most core aim is to recreate a miracle of millet or millet in China, but is like God does not imitate, doomed the magic works too hard for millet. Maybe magic factory was first established the concept and starting point there is a great deal of misunderstanding.