Speed way Institute: 2014 Q4 mobile search market analysis report
Speed road Research Institute reported on January 15 (analyst Zheng Chunhui) 2014 is the year of mobile search wars, in addition to old Baidu search, other BAT companies have joined the mobile search portal struggles to come up. Ali, after the acquisition of UC, the introduction of smarter search roots in mobile search; Tencent invested sogou, and launch a separate App, and to play micro-content search function and opens the door to app’s privacy; 360 PC-side searching has been in a perpetual second position based on mobile browsers meet the road to make mobile search platform. Although the Giants debut, but overall the market is still Baidu’s dominance, other search engines are competitive for second place.
Scale of China’s mobile phone users in 2015 is expected to exceed 600 million
(Speed way Academy of drawing)
Scale of China’s mobile phone users continue to maintain a strong growth trend, 2014 end of scale of Chinese mobile phone users has grown to 556 million people, compared with almost 56 million people in 2013, while the overall proportion of Internet users is 83.4%, closer to the overall size of China’s netizens, estimated number of mobile phone users in China will be held in 2016 flat with Chinese netizens. Word users out there is out there in the market, with mobile Internet users have increased substantially, mobile and Internet access than continued to rise, future competitive position will be in the mobile Internet space.
Mobile search users in 2014 to top 478 million
(Speed way Academy of drawing)
Mobile search users with the development of mobile Internet, by 2014 the user scale breakthrough 478 million people, rose to 1.7%, almost 50 million people compared to the end of 2013. Combine mobile Internet statistics comparing mobile search users in the percentage of mobile phone users in the 2013 accounted only for 86%, reached 86% per cent of 2014, growth in mobile search users are basically unchanged from the growth of mobile phone users. Mobile Internet users search has become an important entrance to search with different ways, will enter the subdivision of the market.
2014 Q4 market nearly $ 3 billion
(Speed way Academy of drawing)
2014 to 2.965 billion yuan market scale in the fourth quarter, rose to 14%, up to 98%. With the popularity of smartphones and mobile search users over 478 million people, search anywhere, anytime convenience and service have become central to the development of mobile search market growth will become the focus of search market.
Mobile search market stability
(Speed way Academy of drawing)
2014 fourth quarter mobile search market share distribution in the, Baidu continues to read PA reigned, accounted for market overall share 49%; easy check to 13% of accounted for than, made second name of scores; ru Leopard to 9.6% of market share, row in third name; sogou to 9.5% of accounted for than, flexor Yu fourth bit; should be found, and 360 search, and Bing, and God horse search have to 7.7%, and 4%, and 2.1%, and 1.5% of accounted for than, row in fifth to eighth bit.
Mobile search landscape is changing little status in addition to Baidu search for unshakable, but other search engines are vying for second place. Mobile search market will enter a stable 7-2-1 pattern, mobile search will overturn the traditional search for patterns, more will use interactive forms, more smart phone performance.
Mobile search market stability
(Speed way Academy of drawing)
Mobile search engine marketing can be seen on the top five market share, Baidu search market share is 50% around, continued to maintain its strong position in the market. But easy to check, Confucianism, Leopard, sogou, second in the competition is fierce between the appropriate search, compare between them for an average of. With Confucianism, Leopard, for example, their ranking as fifth in market share at the end of 2013, with a one-year development has grown into third place, showing its potential to grow larger.
Mobile browser users to search search become the preferred
(Speed way Academy of drawing)
According to user’s search habits found that mobile browser search accounted for more than 53.4%, is a user-preferred search tool reached 41% per cent of mobile search APP, came in second place, finally is the original mobile phone comes with a search, which accounted for only 5.6%.
Visible for most mobile users search, not accustomed to using the preloaded search plugin, because the mobile browser interface with the PC side is similar to mobile search users search content directly through the browser. Ali in 2014 acquired in mobile UC browser official took a fancy to the accumulation of mass marketing, training a group of loyal users. Through mobile browser pre-installed search, leveraging the mobile search market dominance of Baidu status.
(Speed way Academy of drawing)
Usage scenarios based on its mobile search engine users shows users currently search engines use a partial recreation of the scene, find or download up to 81% of recreational resources; another 71% or so users have while shopping, working and studying, downloading software, will search for it. Mobile Web search usage scenarios for the sudden search, anytime, anywhere, but most of the people at leisure time. Mobile LBS searching, local living services will bring more convenient service to searchers.